In Shanghai there is a milk tea store called "tea Zhilan", often full of customers, dozens of hundreds of people in line is the norm. Recently, the Shanghai police put "tea Zhilan" behind the operation team a pot end. "Tea Zhilan" under the cloak of brand milk tea to join, they are in fact a specialized franchisee fraud fast recruiting companies, identified the amount involved up to 700 million yuan.

01

The people behind it in the end how to fool the entrepreneurs to the group.

There are a lot of people who want to open a branded milk tea store, what would be the best place to start? It's simple, search the internet.

But it's worth noting that the fast-recruiting companies have laid mines for you the moment you move this idea.

In some search engines randomly search, a brand of milk tea to join, the system will pop up a bunch of joining news. There is no need to doubt that the vast majority of these advertisements are fake.

Now there is a very mature network technology, called "search screen", what does it mean? It means that as long as you search for the word, all the search results that dominate the home page will jump to a fake website designed by the fraudsters.

For example, if you search for the words "famous milk tea to join", almost all of the dazzling information that pops up is fake, and you can't escape from the trap that the fraudsters have designed for you.

If you are lucky and can successfully avoid this first pit, the fraud gangs are still preparing other pits waiting for you to jump in.

For example, you saw the milk tea store transfer information on the local website, and then for example, to join the brand commitment to give you a car, reimbursement of travel expenses, reimbursement of meals, reimbursement of accommodation, etc., to see this information you must be touched, these are in fact, the usual routes, layers of temptation, please enter the jar.

02

Waiting until the entrepreneurs succeeded in hooking up, their next plan also began.

Soon you will be contacted by someone claiming to be a project manager, asking you if you want to open a store of a famous milk tea brand, and most of you will answer with a definite "Yes, I want to open."

But the other side of the words will immediately scare you, they will say: "This brand is now in your local has almost saturated, to join the high cost. "

Hearing this, your heart immediately began to panic, not enough money in hand how to do?

This time, the other side will give you a step down: "Do you want to consider our new brand, now join there are many preferential activities."

If any entrepreneur who really wants to open a milk tea store hears these words, it is impossible to say that they are not moved.

03

Speaking of which, the brainwashing of the fraud gang has completed a large part of the work, the next is the time to close the net.

Waiting for entrepreneurs to come over to visit, they give you to see is always the best side of this brand, what a full range of ancillary services, what accurate store location, what unified distribution of production equipment and raw materials, and automatic benchmarking store fire queuing scene.

This time you should know why some milk tea store, to hire people to queue up every day.

To fool consumers to buy their milk tea is only one, more importantly, to those entrepreneurs, they see that business is so good, hot-headed will sign, press the handprints, and hard saved money is so into the pockets of these franchise brands fast recruiting company.

And those wonderful promises, in the end, will become a bubble.

What will the fast-recruiting companies do next? Two words "run", they are not afraid to find the door, a shot for a shot, change the address in the registration of a new company on the end of the matter.

In fact, not only is the milk tea store, the entire food and beverage industry is filled with a large number of such a fast recruiting company, or even as long as there is a large-scale store in the market space, the demand is there, the set to join the fraudulent behavior as if not burned out of the weeds, the spring breeze blew out again.

04

How to recognize the fast trick to join the fraud

It is worth noting that in our country wherever the franchise are not bypassed the Ministry of Commerce franchise filing, as of the end of 2020, China has a franchise qualification is only 6,522, no matter how much the fast trick the company said, put its company name in it to search for a search, the direct original shape.

Even if they have the brand's authorization letter do not be afraid, because many authorization instruments are forged, can not withstand the verification, the tail of the fox sooner or later to reveal

Of course, the record is like a proof, only to prove that this company is officially recognized, able to carry out the business of franchising, but the back of the set is still defensible.

This time remember to keep your eyes open, do not just listen to what the brand said, to go to the field to verify that there is no water.

In short, whether it is a milk tea store or other food and beverage can make money is not false, but some people make money as much as people lose, you have to think clearly why you are the one who makes money, rather than losing money, the answer is certainly not good luck.