Current location - Recipe Complete Network - Catering training - Brief introduction of Yong 'an Department Store
Brief introduction of Yong 'an Department Store
Yong 'an for short, founded on June 28th, 1907, is one of the oldest chain department stores in Hong Kong. It is not only the second largest Chinese department store in Hong Kong, but also one of the four Chinese department stores on Nanjing Road in Shanghai in the early years (Shixian Company, Yongan Company, Xinxin Company and Daxin Company are collectively called the last four).

Yong 'an Department Store Co., Ltd. is a subsidiary of Ambry Group. Founded in 19 18, the company passed through Shanghai Yong 'an Company, Shanghai Tenth Department Store and Shanghai Hualian Department Store, and in 2005, it turned over the brand Yong 'an Department Store Co., Ltd., which featured the operation of "Global Department Store", symbolizing Shanghai's elegance, fashion and dignity before liberation, and was the leader of Shanghai's high-end department stores. 1969 changed its name to Shanghai Tenth Department Store, and 1988 changed its name to Shanghai Hualian Department Store. It has succeeded in taking clothing products as its operating characteristics and gained fame in Shanghai and even the whole country. From 65438 to 0992, the enterprise was restructured into Shanghai Hualian Department Store Co., Ltd., and Shanghai Hualian Department Store became its subordinate enterprise. In 2003, Hualian Department Store became an important new force under the newly established Ambry Group.

Yongan Department Store Co., Ltd. is located in the center of Nanjing Road Pedestrian Street, which is known as "the first commercial street in China", with a total area of about 32,000 square meters and five commercial floors. Is a "classic department store" as the business philosophy, the main personalized, branded, characteristic of high-end clothing products in the classic department store. After years of hard work, the company has established a good social image, becoming the only municipal retail store in Shanghai that won the title of "Shanghai Civilized Unit" for nine consecutive years, and won four "trustworthy" units in Shanghai and the whole country for ten consecutive years. Model worker service brands Lou Guoling Warm Home Studio and Zhang Peihua Clothing Image Design Studio are well received by consumers.

Yong 'an Department Store Co., Ltd. is a typical representative of eclectic architectural style in the early 20th century. It is one of the first outstanding modern protected buildings in Shanghai and has been designated as "Shanghai Cultural Relics Protection Unit". Along the top of Nanjing Road, there is a tower called Yun Qi Pavilion, where the first red flag of Nanjing Road was raised when Shanghai was liberated. It has become a major cultural landscape of Nanjing Road. In 2004, the commercial building implemented a comprehensive upgrading project of "Rebuilding the Brilliance of Famous Historical Stores", which completely restored the original historical appearance of European classical style. Yong 'an Department Store Co., Ltd. is located in the middle and high-end characteristic brand management and comprehensive function development. While the 1 fifth floor shopping mall is completely transformed, the product layout is redesigned to form the characteristics of clothing, cosmetics and gold jewelry. The first floor is a classic boutique hall, which mainly deals in world-famous clothing and cosmetics, and also deals in jewelry, gold, ladies' leather goods, watches and glasses, tobacco and alcohol, and high-end imported gift food, so as to create a brand hall with famous products and identity; On the second floor is the elegant ladies' pavilion, which highlights professional women's formal wear, professional casual women's wear and classic women's wear, and becomes a shopping world for successful women to show their "perfect and unique temperament"; On the third floor is the dynamic women's pavilion, which specializes in women's wear, casual wear and sports series, reflecting the theme of dynamic women and becoming a leisure garden for young women's youth. On the fourth floor is the Blue Gentleman Pavilion, which specializes in men's formal wear, business casual wear, men's and women's bags and men's underwear accessories, realizing one-stop personalized service for men and becoming a brand world that highlights men's charm and deduces gentlemanly demeanor; The fifth floor is the Warm Home Pavilion, which specializes in bedding, home gifts and digital home appliances, showing the modern home concept and becoming a home garden to create a warm home. VIP club is opened on the sixth floor; The roof garden was built on the seventh floor, highlighting the theme of "seeing the scenery of Nanjing Road and tasting the feelings of old Shanghai", and Yongan Fresh Wall Restaurant was introduced on the fourth and fifth floors.

With elegant architecture, elegant environment and elegant service, Yongan Department Store Co., Ltd. strives to build a classic department store with profound historical background and unique culture, which integrates shopping, catering and leisure.