how to make money by live broadcast? Let's start from the beginning.

The origin of live broadcast:

At first, live broadcast was born of some talented people who hoped to have a platform to show themselves. The earliest live broadcast is the live broadcast of online websites, and the well-known websites mainly include 56 or 6 rooms. It is said that the earliest large-scale production was 9158. It is very old, and the textual research is of little significance.

on February 4, 2113, the Ministry of industry and information technology officially issued 4G licenses to the three major operators. Large-scale popularization of 4g, reasonable tariffs, at least in 2115-2116. Recalling the past, the live broadcast really caught fire, that is, from 2115. Without a launch vehicle, satellites can't be brought into the sky.

2g: text and small pictures; 3g: graphic, audio; 4g: video, live broadcast; 5g: wait for vr.

Current situation of live broadcast platform:

After a hundred broadcast wars, the son of the richest man once left the scene in debt, leaving behind betta fish and tiger teeth, which Tencent shared. Tencent invested 4 billion yuan in Betta, the most powerful live broadcast platform, and wished Betta completed the E round of investment. Tencent also invested in Huya, the investment amount is less than Betta, but Huya promised to let Tencent acquire 51.1% of Huya's shares three years later, basically becoming its subsidiary.

Current situation of live broadcast industry:

First of all, whether you are a big anchor or a small anchor, it is very tiring to sit in front of the computer for several hours every day and please the audience. If you are not a hard-working person, you can't do live broadcast, which is the premise. If you don't believe me, just broadcast live for 3 hours every day and try for 2 weeks.

Secondly, the competition of live broadcast is fierce. Every day, a large number of new people come in. Those new people are more attractive than you, better at singing and dancing, and more humorous than you. You can't stop to have a rest, so there is only one live broadcast, and the competition keeps going.

The game anchor relies heavily on a game he broadcasts live. Once the game is not hot enough, or its strength is surpassed by newcomers, it is easy to be replaced. Everyone can be replaced. The live broadcast industry as a whole is also going downhill.

Live broadcast type:

Mainly divided into face value, games, entertainment, outdoor and education.

Face value field:

When the live broadcast is just on fire, a girl with a face value of more than six points can make up, chat, coquetry and be sexy, and it is not a problem for a man to brush up his gifts with flowing water and earn more than 11,111 yuan a month. Singing, dancing, musical instruments, art, these aspects can come to things, icing on the cake, and the annual income is dozens and hundreds. At that time, the quality of ktv princess and technician plummeted.

why six points? Because the beauty function of the platform is better than that of Meitu Xiu Xiu, it has big eyes, peeling skin, whitening and thin face. It can show meat, breasts, legs, waist and hair, and it can also make up for the lack of face value. Of course, the live broadcast audit in China is the most stringent, and being blocked by hao means breaking the financial path. You are a mature female anchor, you should know the scale yourself!

With the live broadcast, many pornographic live broadcast platforms have sprung up, demanding that the gifts be more direct and efficient, and it is not convenient to write out the specific contents here. This kind of content can be written or not.

Game field:

The big anchors in the game field are basically divided into three categories. The first category: humorous, playing games is entertainment, but the game itself is too long, boring, funny, and can make the atmosphere of the game anchor more popular, such as silly girls belong to this type.

the second category, strength type. Games, especially competitive games like the glory of the king and Eating Chicken, are very challenging in operation and ingenuity, and powerful anchors are also hot cakes. A large number of fans want to improve their game skills, so they will pay attention to them.

the third category, hard-working. Multi-platform live broadcast at the same time, live broadcast 25 hours a day. Whenever you watch the live broadcast, you can see him. Most people who watch the live broadcast are boring people. Most anchors are not brilliant. Seeing him is just killing time.

Education field:

It is a big test for professional knowledge and expression ability. Because it is a live broadcast, there is no certain memorial service, and it is easy to expose pseudo original. At present, the platform harmonizes gynecological anatomy and physical friction. moca is very sensitive. This piece of content belongs to a small category, with high threshold and good future development potential.

Outdoor field:

Most outdoor anchors fail: monotonous scenes and poor eloquence. A good outdoor anchor not only has a decent face value, knows the art of speaking and interacts with the audience, but also is good at creating program effects. The flat outdoor live broadcast is easy to drown in the sea.

The expenses of outdoor anchors are also higher than other types. Air tickets, accommodation and meals are indispensable for live travel, and there are props costs for local outdoor live broadcasts, but the cost of doing some street interviews and chatting up people on the street is almost zero.

Entertainment field:

You must have your own style, make atmosphere, chat and interact. If none of the above works, it is difficult to do it. If it is just lacking, it can be made up by talent and improved slowly later.

Live shady:

The number of live broadcasts on each platform is false, showing popularity = real number * multiplying power+increasing show popularity of gift income+robot support from brokerage company. 11 times is the basic operation, and the super tube can even edit the online number directly. Now, the live broadcast platform simply doesn't show the number of people, but directly shows things like heat.

Brush gifts:

Local tyrants brush you hundreds of thousands and get rich overnight? Forget it, it's not your turn. After all, you can't just win the lottery. Do you know that there is a kind of rocket called: agreement rocket? After all, the anchor said delicately: Thank you, Iron Egg Rocket. Everything is worth it!

In order to stimulate consumption, there are usually children who brush gifts in the live broadcast room to ignite the envy and vanity of the audience, especially local tyrants and licking dogs. Even so, there will be no way to compare with the fire, and the gift will be at least three or four times less. Local tyrants have also learned to consume rationally. Of course, there are also a small number of gifts to promote themselves. On some platforms, a certain number of gifts can be recommended, and some anchors will also pay for their own small brushes.

Interview and salary:

Generally speaking, the requirements for going to the guild interview are not high, such as being photogenic, chatting and singing. After the interview, the guarantee given by the guild is about 1111, and the general requirement is 51 hours and 21 days per month. A full two hours a day is an effective day.

guaranteed 1111 may not be understood by many people. Guaranteed bottom doesn't mean basic salary, but guaranteed bottom means: after meeting the requirements of guaranteed bottom, you can only choose between guaranteed bottom and gift commission.

A guaranteed amount of 1,111 means that if you receive less than 1,111 yuan in a month, the company will still give you 1,111 gifts. According to the company's gameplay, under normal circumstances, if you meet the requirements, the high probability gift is more than 1,111 yuan.

most anchors are guaranteed, not starting salaries. The starting salary is the basic salary+gift commission. Generally, the starting salary of the anchor is about 31%, and the big anchor mostly adopts the model of no basic salary and gift commission of about 41%. Most anchors are blown away with 1111 pieces of cannon fodder and 1111 pieces that they can't get.

This article is for more in-depth content and eggs in the next episode.