KFC is a multinational chain restaurant, the second largest fast food and the largest fried chicken chain enterprise in the world. Founded in 1952 and headquartered in Kentucky, USA, KFC mainly sells high-calorie fast food such as fried chicken, hamburgers, French fries, mixed rice, egg tarts and soda. The founder is Harland Sanders.
KFC's main business includes selling fried chicken, hamburgers, French fries, egg tarts, soft drinks and other Western-style fast food, and once ranked 93rd in "BrandZ 20 19 Top Most Valuable Global Brands 100".
In the fast food service industry with such fierce competition, why on earth can KFC maintain a strong development momentum? We believe that at different stages of entering the China market, it has formulated strategies that are in line with organizational culture and strategic logic. At the beginning, the main strategy was to introduce a brand-new western fast food service system and catering concept.