Comprehensive pre-job training. In practice, we found that most enterprises did not do enough pre-job training when recruiting business personnel. They don't know the situation of the enterprise, products, competition forms, customer visiting requirements and sales policies, and all the information needs to be explored and learned by themselves. This preview process is quite long, and the work efficiency is naturally low. Tea enterprises should shorten the learning process of this basic information as much as possible, sharpen their knives and do not mistake wood cutters, and conduct comprehensive training for new employees. The training contents include: enterprise development history, enterprise culture, enterprise development planning, enterprise marketing model, product knowledge and selling points, enterprise process and management system, industry development and regional competition, sales skills, etc. After new employees are trained, they should also be given exams to ensure the effectiveness of the training, at least let employees remember what they can't understand, and let them deepen their experience in the process of work.

2. Scientific work plan. At present, most enterprises pay little attention to the work plan of marketers. Generally speaking, there is only one sales plan, and there is no specific work plan. In fact, for new business personnel, the specific work plan is more important than the annual or monthly sales plan. Because for new business people, they should know how to go, not where to go. Therefore, business personnel must make monthly plans, weekly plans and daily plans. The plan should not only reflect the decomposition of sales targets, but also reflect the number of customer development, the frequency of customer visits, market research and personal learning plans. A good plan can make business people more clear about their goals, and at the same time, it can also reflect the work path of business people. For enterprises, helping new employees to make scientific work plans is a very good means to improve work efficiency.

3. The teacher's words and deeds. In enterprises with poor execution and poor team building, we can often hear such a sentence: "These people are too low in quality and poor in level and do not obey management". In fact, when you say this, you should think about the reasons for this phenomenon. As the saying goes, "There are no bad employees, only bad bosses", and the performance of employees is usually another manifestation of leadership behavior. We should reflect on whether we have taken responsibility and whether we can set an example to educate our employees. The Japanese are famous for their strong execution, and their model is the way that a master takes an apprentice. Influence the apprentice through the words and deeds of the master in his daily work and life. In fact, the same is true of tea enterprises. Under the circumstances that the overall level of the industry is relatively low and individual learning ability is not strong, it is an ideal method to train new employees by mentoring.

4. Timely work summary. Many people expect to monitor the behavior of employees at all times, thinking that this can ensure that the operation behavior will not go out of shape. This behavior may have some truth, but for marketers, it is almost impossible to control the operation process, which is the fundamental reason why marketers are difficult to manage. In fact, the process management of business personnel should be reflected in the work summary meeting. For newcomers, there are many problems every day, some of which can be solved, and most of which cannot be solved by themselves. If we can hold a work summary meeting every day and analyze the work of everyone in the team, everyone will talk about what they have done well and what they have not done well. Other team members who have done well can learn from it, and local leaders who have not done well can also talk about how to solve it, so that the whole people will deal with this problem next time. Therefore, in the process from novice to old bird, work summary will be very important.

5. Perfect assessment system. No matter how much effort you put into training new employees, there will always be some people who are lazy and lack positive attitude, resulting in poor learning effect and low work efficiency. This situation is inevitable. In order to ensure that newcomers work as required in the work process, a perfect assessment system is necessary. For example, business personnel are required to visit 20 customers every day, and each customer must have complete customer information and visit records. At the same time, spot check the visiting process of business personnel. If the information is untrue, the relevant business personnel will be punished and publicized. Of course, there are many ways of assessment, but the assessment mainly focuses on objectives (performance objectives and process objectives), and each enterprise can make adjustments according to its own actual situation.