A celebrity who personally founded the famous Chongqing hot pot brand' Zhao Er Hot Pot' saw' Morning News All Media Helps You 3&; Middot picked up the 15 rights report phone. He said that he would take a vacation for his own brand "Zhao Er Hotpot".
Zhaoer
Start a business in the sea and make hot pot for 30 years
With gray hair and chubby figure, Zhao Zhenshuan's appearance is not much different from the photos reported in chongqing morning post a few years ago. However, with more and more calluses on his hands, he is a little older than 60 years old. He simply summed up the reason:' cooking is hard to avoid fatigue, so I still insist on seasoning my customers myself.'
Zhao Zhenshuan, 62, is the founder of the famous old hotpot "Zhao Er Hotpot" in Chongqing. He still remembers that in 1984, under the persuasion of his mother, he started a business in the sea from a shoe factory, rented a small facade with only two tables at No.27 Yamen, Baxian County, and opened the' Zhao Er Hot Pot' shop. As the second child in the family, the nickname is also called' Zhao Er', which is why there is such a hot pot restaurant name.
Simple address
He moved from one shop to another.
Two tables, three tables,&; Hellip& amphellip saw that the small facade could not satisfy the growing number of diners, and Zhao Zhenshuan wrote in1993 & mdash; Chose a new address for' Zhao Er Hotpot'; & ampmdash& ampmdash; No.53, Yamen, Baxian County,10/m2, enough for 18 tables.
In 2009, Zhao Zhenshuan officially moved' Zhaoer Hot Pot' to Wanglongmen, Yuzhong District, where he invested millions of yuan to build the head office of Zhaoer Hot Pot, covering an area of 1300 square meters, and set up a special customer waiting area.
Get familiar with it before moving to Wanglongmen &; Lsquo Zhao Er Hotpot &; Rsquo, everyone knows that we still have winter and summer vacations. "Zhao Zhenshuan said that because the old house in Yamen, Baxian County has no air conditioning, diners are prone to heatstroke in hot days, and it is difficult to preserve and guarantee the quality of dishes; The reason for the winter vacation during the Spring Festival is that the food supply is insufficient at this time. For visiting Longmen, Zhao Zhenshuan's purpose is clear: first, to create a better dining environment for diners, and second, to help build a real brand.
angry
He didn't drive most of' Zhao Er'.
Speaking of brands, Zhao Zhenshuan, who thinks he hasn't read many books, admits that he didn't have a strong awareness in this respect before. Although I have always insisted on not joining, for fear that others will smash my brand of Zhao Er, there are more and more people in the market who are not in my charge & lsquo Zhao Er Hotpot &; Rsquo store, many old customers told me&; Lsquo was cheated &; Rsquo, I didn't know the brand was so important. Zhao Zhenshuan some reluctantly spread out his hands.
He used Baidu to search for' Zhao Er Hotpot', and the map showed 22 results. In addition, there are many group buying web pages involving "Zhao Er Hotpot". Zhao Zhenshuan said that in addition to Wang Longmen, the head store of Zhao Er Hot Pot, there are three direct stores or branches, which are located in Changbin Road, Yuzhong District, near Area C of Qiao Rong Peninsula in Nan 'an District and Feng Wan Road, Wulidian, Jiangbei District. Moreover, he didn't open anything else,' We haven't cooperated with any website to do group buying. Zhao Zhenshuan added.
hope
Punishing Infringement and Maintaining Chongqing Business Cards
If there is a hot pot restaurant and my&; Lsquo Zhao Er&; Rsquo If the same name is a coincidence, then there is a family called &; Lsquo yamen Zhao Er&; Rsquo is an obvious malicious infringement. "Zhao Zhenshuan said, and took out the photos he took with his camera.
He remembers that when he went to this hot pot restaurant called' Yamen Zhao Er', the owner and staff claimed that it was his branch, but when Zhao Zhenshuan asked them why they pretended to be, the staff in the store changed their names to' Yamen Zhao Er' instead of' Yamen Zhao Er'.
From the photos taken by Zhao Zhenshuan, it can be clearly seen that the storefront tactics of Zhao Er Hot Pot in this yamen borrowed the shapes of "Zhao" and "Zou" in an ingenious way, which can be described as well-intentioned. But Zhao Zhenshuan understood that it was impossible to write the word "go" like that. It is difficult to defend rights! Zhao Zhenshuan's face is full of helplessness. He said that while calling 966966 for help, he called 123 15 to defend his rights. In the past two days, he questioned that the industrial and commercial branch or industrial and commercial office where the infringing hot pot restaurant was located had contacted him actively and asked him to submit the corresponding materials as soon as possible. He only hopes that these malicious infringing shops will be punished accordingly, which will help the brand development of Chongqing business card hot pot.