People's governments of provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions of the State Council and institutions directly under it: Tourism is a strategic industry with low resource consumption, large driving coefficient, many employment opportunities and good comprehensive benefits. Since the reform and opening up, China's tourism industry has developed rapidly, the industrial scale has been expanding, and the industrial system has been improving day by day. At present, China is in the period of rapid development of industrialization and urbanization, and the growing demand for popularization and diversification provides new opportunities for the development of tourism. In order to give full play to the positive role of tourism in maintaining growth, expanding domestic demand and restructuring, the following suggestions are put forward to accelerate the development of tourism: 1. General requirements (1) guiding ideology. Guided by Deng Xiaoping Theory and Theory of Three Represents, we should thoroughly implement Scientific Outlook on Development, further emancipate our minds, deepen reform and opening up, strengthen overall coordination, change the development mode, improve the quality of development, and cultivate tourism into a strategic pillar industry of the national economy and a modern service industry that the people are more satisfied with. (2) Basic principles. Adhere to reform and opening up, break down institutional obstacles, give full play to the basic role of market in allocating resources, take the road of connotative development, and realize the unity of speed, structure, quality and efficiency; Adhere to people-oriented, safety first, management in service, and constantly meet the people's growing demand for tourism consumption; Adhere to domestic tourism, actively develop inbound tourism and develop outbound tourism in an orderly manner; Adhere to local conditions, highlight advantages, and promote the development of local tourism characteristics; Adhere to energy conservation and environmental protection, make rational use of resources and realize the sustainable development of tourism. (3) development goals. By 20 15, the scale of the tourism market will be further expanded, and the number of domestic tourists will reach 3.3 billion, with an average annual growth rate of10%; The number of overnight visitors reached 90 million, with an average annual increase of 8%; The number of outbound tourists reached 83 million, with an average annual increase of 9%. Tourism consumption has increased steadily, with urban and rural residents traveling more than twice a year, which is equivalent to 10% of the total consumption of residents. The economic and social benefits are more obvious. The total tourism revenue grew at an average annual rate of over 12%, the added value of tourism accounted for 4.5% of the national GDP, and the added value of service industry reached 12%. Create 500,000 new tourism jobs every year. The quality of tourism services has been significantly improved, the market order has been significantly improved, and the ability of sustainable development has been significantly enhanced. Strive to reach the level of a world tourism power in scale, quality and efficiency by 2020. Second, the main tasks (4) deepen the reform and opening up of the tourism industry. Relax access to the tourism market, break down industry and regional barriers, simplify examination and approval procedures, encourage social capital to participate in tourism development fairly, and encourage enterprises of all ownership to invest in tourism according to law. Promote the reorganization of state-owned tourism enterprises, support the development of private and small and medium-sized tourism enterprises, support the cross-industry, cross-regional and cross-ownership mergers and acquisitions of various enterprises, and cultivate a number of competitive large-scale tourism enterprise groups. Actively introduce foreign-funded tourism enterprises. On the basis of the pilot, China citizens' outbound tourism business will be gradually opened to foreign travel agencies. Support qualified tourism enterprises to "go global". In accordance with the requirements of overall coordination and joint efforts, we should innovate institutional mechanisms and promote the reform of tourism management system. Support all localities to carry out comprehensive tourism reform and special reform pilots, and encourage qualified places to explore the integrated management of tourism resources. Tourism administration and relevant departments should speed up the transformation of functions and transfer the functions and institutions that should be undertaken by enterprises, industry associations and intermediary organizations. Within five years, the personnel and financial relations of all kinds of tourism industry associations at all levels should be decoupled from tourism administration and other departments. (5) Optimize the tourism consumption environment. Gradually establish a tourist destination evaluation mechanism based on tourist evaluation. The adjustment of scenic spot ticket prices should be announced to the public six months in advance, and all travel charges should be announced to the public according to regulations. We will fully implement preferential policies for tickets for special groups such as the elderly and students in tourist attractions. Increase air flights and tourist trains between tourist destinations and major tourist sources, and improve the pre-sale of passenger train tickets and the way of purchasing tickets in different places. The urban public transport service network should gradually extend to the surrounding major scenic spots and rural tourist spots, and the highway service area should expand the tourism service function. Further improve the self-driving tourism service system. Standardize and guide spontaneous tourism activities. Museums, financial service outlets, postal service outlets, etc. Business hours should be appropriately extended during the tourist season. Public toilets in various business premises should be open to tourists. Establish and improve the tourism information service platform to promote the sharing of tourism information resources. Radio, television, newspapers, websites and other public media should actively set up tourism columns and increase the publicity of tourism public welfare. (6) Advocating civilized and healthy tourism. Vigorously advocate healthy tourism, civilized tourism and green tourism in the whole society, so that urban and rural residents can increase their knowledge, broaden their horizons and cultivate their sentiments in tourism activities. Scenic spots, hotels, restaurants, travel agencies and other tourism enterprises should guide every tourist to consciously travel and consume in a civilized way in accordance with the Convention on Civilized Behavior of Domestic Tourism of China Citizens and the Guide to Civilized Behavior of Outbound Tourism of China Citizens. Tourists should respect nature, local culture and service providers, resist bad behaviors and abandon uncivilized behaviors. Outbound tourists should maintain a good external image and be messengers of Chinese civilization. (seven) to speed up the construction of tourism infrastructure. Focus on infrastructure construction such as tourist roads, scenic parking lots, tourist service centers, tourism safety and resource and environmental protection. Implement the renovation and expansion project of tourist toilets. Strengthen the construction of tourist roads connecting major scenic spots with traffic trunk lines. The planning and construction of waterway passenger terminal should fully consider the development needs of tourism. Accelerate the construction of regional airports in the central and western regions and improve the tourist route network. Ensure the smooth flow of scenic spots and traffic. Strengthen the construction of tourism distribution centers in key cities. Through five years' efforts, the tourist traffic in all A-level scenic spots in China is basically smooth, the tourist identification system is basically perfect, the tourist toilets are basically up to standard, and the parking lots in scenic spots basically meet the needs. (8) Promoting the diversified development of tourism products. Implementing rural tourism to enrich the people. Carry out unique agricultural sightseeing and experience tourism activities. On the premise of properly protecting the natural ecology, local environment and historical and cultural relics, we should make rational use of ethnic villages and ancient villages and towns, build characteristic scenic tourist villages and towns, and standardize the development of tourism products such as "farmhouse music" and leisure farms. Relying on the national cultural and natural heritage sites, we will create a representative boutique scenic spot. Actively develop leisure and holiday tourism and guide the construction of leisure and holiday belt around the city. Promote the development of national tourism in resorts in an orderly manner. Standardize the development of golf courses and large theme parks. Continue to develop red tourism. (9) Cultivate new tourism consumption hotspots. Vigorously promote the integration and development of tourism with culture, sports, agriculture, industry, forestry, commerce, water conservancy, geology, ocean, environmental protection, meteorology and other related industries and industries. Support qualified areas to develop eco-tourism, forest tourism, business tourism, sports tourism, industrial tourism, medical and health tourism and cruise yacht tourism. Incorporate tourism equipment manufacturing industries such as tourist cars, cruise yachts, scenic ropeways, amusement facilities and digital tour guide facilities into the list of industries encouraged by the state, and vigorously cultivate and develop all kinds of outdoor activities and hotel catering products with independent intellectual property rights. Vigorously develop tourism shopping and increase the proportion of tourism commodities and souvenirs in tourism consumption. Based on large-scale international exhibitions, important cultural activities and sports events, we will cultivate new tourism consumption hotspots, especially seize the opportunity of hosting the 20 10 Shanghai World Expo to expand tourism consumption. (ten) improve the level of tourism services. On the basis of tourists' satisfaction, fully implement the Outline of Improving Tourism Service Quality. With humanized service as the direction, improve the service awareness and service level of employees. Guided by branding, professional tourism management companies are encouraged to promote brand chain and tourism service innovation. By means of standardization, we will improve the tourism standard system, pay close attention to the formulation and implementation of tourism environmental sanitation, tourism safety, energy conservation and environmental protection standards, and strive to ensure the sanitary quality of catering, accommodation and toilets. Take informatization as the main way to improve the efficiency of tourism services. Actively carry out online travel services, online marketing, online booking and online payment, make full use of social resources to build tourism data centers and call centers, and comprehensively improve the tourism information service level of tourism enterprises, scenic spots and key tourist cities. (eleven) enrich the connotation of tourism culture. The promotion of cultural connotation runs through all aspects of eating, living, traveling, shopping and entertainment and the whole process of tourism development. Tourism development and construction should strengthen the protection of natural and cultural heritage, dig deep into cultural connotation and popularize scientific knowledge. Tourism commodities should improve the level of cultural creativity, tourism catering should highlight cultural characteristics, and tourism management services should reflect humanistic characteristics. It is necessary to give full play to the advantages of cultural resources and launch cultural tourism products such as performing arts and festivals with local and ethnic characteristics. Make full use of museums, memorial halls, stadiums and other facilities to carry out various forms of cultural and sports tourism activities. Concentrate on shaping the overall image of China's national tourism and enhancing its cultural soft power. (12) Promote energy conservation and environmental protection. Implement tourism energy saving, water saving and emission reduction projects. Support hotels, scenic spots, rural tourism operators and other tourism business units to actively use new energy and new materials, widely use energy-saving and water-saving emission reduction technologies, implement contract energy management, implement efficient lighting transformation, reduce greenhouse gas emissions, actively develop circular economy, and create green environmental protection enterprises. Reduce the water and electricity consumption of star-rated hotels and A-level scenic spots by 20% within five years. Reasonably determine the tourist capacity of scenic spots, strictly implement the environmental impact assessment system of tourism projects, and strengthen water resources protection and soil and water conservation. Advocate low-carbon tourism. (thirteen) to promote the coordinated development of regional tourism. The central and western regions and border ethnic areas should make use of natural and cultural tourism resources and cultivate industries with distinctive advantages. The developed areas in the east and the old industrial bases in the northeast should adjust their economic structure and improve the level of tourism development. We will promote the tourism development of Shangri-La, the Silk Road, the Three Gorges of the Yangtze River, the Qinghai-Tibet Railway and the old industrial base in Northeast China, the Bohai Rim region, the middle and lower reaches of the Yangtze River, the middle and lower reaches of the Yellow River, the Pan-Pearl River Delta region, the west side of the Taiwan Strait and the Beibu Gulf region in an orderly manner, and improve the tourism transportation, information and service networks. Actively promote the construction of Hainan International Tourism Island. Continue to promote mainland residents to travel to Hong Kong and Macao. Strengthen cross-strait tourism exchanges and cooperation. Three. Safeguard measures (14) Strengthen planning and legal construction. Formulate a national tourism development plan. Tourism infrastructure and key tourism projects should be included in the national economic and social development plan. The formulation and adjustment of overall urban planning, land use planning, marine functional zoning, infrastructure planning and town planning should fully consider the needs of tourism development. Formulate the outline of national tourism and leisure. Establish "China Tourism Day". Implement the paid vacation system. Pay close attention to comprehensive tourism legislation, speed up the formulation of special laws and regulations such as tourism market supervision, resource protection and professional norms, and constantly improve relevant laws and regulations. (fifteen) to strengthen the supervision and integrity of the tourism market. Implement the regulatory responsibilities of local governments, business entities and relevant departments. Improve the tourism supervision system, improve the tourism quality supervision institutions, and strengthen the supervision and management of tourism service quality and the handling of tourism complaints. Tourism, industry and commerce, public security, commerce, health, quality inspection, price and other departments should strengthen joint law enforcement, crack down on illegal tourism business activities, rectify fraudulent acts such as "zero-negative tour fees", false advertisements, forced or disguised forced consumption, and safeguard the legitimate rights and interests of tourists. Strengthen the construction of tourism credit system, carry out credit tourism creation activities, formulate credit service standards in tourism professionals, and establish credit rating systems for travel agencies and tourist shopping stores. Give full play to the role of tourism industry associations and improve the level of industry self-discipline. (sixteen) to strengthen the quality construction of tourism professionals. Integrate tourism education resources, strengthen discipline construction, optimize specialty setting, deepen professional teaching reform, vigorously develop tourism vocational education and improve the level of tourism education. Establish and improve the tourism professional qualification and title system, improve the professional skill appraisal system, and cultivate the professional manager market. Pay close attention to the reform and improvement of the grading system of tour guides, improve the professional quality and ability of tour guides, and encourage professional and technical personnel, especially retired experts and teachers, to engage in tour guides. Implement the national tourism training plan, strengthen the training of professionals in red tourism, rural tourism and cultural heritage tourism, and complete the classified training of all senior managers and tour guides in tourism enterprises within five years. (seventeen) to strengthen the construction of tourism safety guarantee system. Focusing on the safety of tourism traffic, tourism facilities and tourism catering, we will strictly implement safety standards, improve safety facilities, strengthen safety inspection, implement safety responsibilities, eliminate potential safety hazards, and establish and improve the tourism safety guarantee mechanism. Strictly implement the safety accident reporting system and the major responsibility investigation system. Improve the tourism safety early warning system, and establish a monitoring, forecasting and early warning system for meteorological, geological disasters and ecological environment in key tourist areas. Prevent major epidemics from spreading through travel. Promote the establishment of a tourism emergency rescue system, improve the emergency mechanism, improve the emergency mechanism for outbound tourists, and enhance emergency response capabilities. Do a good job in travel insurance services, increase the types of insurance, expand the scope of insurance, and improve the efficiency of claims. (eighteen) increase government investment. Local governments at all levels should increase investment in tourism infrastructure construction. Finance at all levels should increase support for tourism promotion, personnel training and public services. The central government will focus on supporting infrastructure construction, red tourism and rural tourism in key scenic spots in the central and western regions. The National Tourism Development Fund is mainly used for national tourism image publicity, planning, personnel training and the construction of tourism public service system. Give support to qualified tourism enterprises when arranging special funds for the central government to promote the development of service industry, support the development of small and medium-sized enterprises, foreign trade development funds and energy conservation and emission reduction funds. It is necessary to incorporate tourism to promote employment into employment development planning and vocational training planning, and implement relevant support policies. We will improve the policy of "home appliances going to the countryside" and support farmers engaged in rural tourism such as "farmhouse music" to buy home appliances, cars and motorcycles in bulk. (nineteen) increase financial support. For tourism enterprises and tourism projects that meet the requirements of tourism market access and credit principles, we should increase various forms of financing and credit support, and reasonably determine the loan term and loan interest rate. Eligible tourism enterprises can enjoy preferential policies for SME loans. Financial institutions should actively give credit support to tourism enterprises with resource advantages and market potential but temporary operational difficulties. Further improve the credit enhancement system such as financing guarantee for tourism enterprises, and increase the guarantee of various credit guarantee institutions for tourism enterprises and tourism projects. Broaden the financing channels for tourism enterprises, and financial institutions can provide pledged loans for the commercial development of scenic spots based on the management rights and ticket income of scenic spots. Encourage small and medium-sized tourism enterprises and rural tourism operators to realize small loans through mutual assistance and joint insurance. Support qualified tourism enterprises to issue short-term financing bonds, corporate bonds and medium-term notes, and actively encourage qualified tourism enterprises to list and finance on SME board and GEM. Encourage consumer finance companies to actively provide tourism consumer credit services in the pilot process. Actively promote financial institutions and tourism enterprises to carry out various forms of business cooperation, explore and develop financial products suitable for tourism consumption needs, and enhance the tourism service function of bank cards. (twenty) improve the supporting policies and measures. Implement the same water, electricity and gas price policy for hotels and restaurants as general industrial enterprises. Travel agencies are allowed to participate in government procurement and service outsourcing. Various expenses paid by travel agencies according to their operating income shall be deducted from the tax base. Tourism enterprises whose pollutant discharge reaches the national or local standards and has entered the urban sewage treatment pipe network shall be exempted from sewage charges after paying sewage treatment fees. The promotion expenses of tourism enterprises shall be incorporated into the operating costs of enterprises according to law. Encourage bank card charges to refer to the grades of supermarkets and gas stations to charge travel agencies and ticket sellers in scenic spots, and further study the appropriate reduction of hotel charges. The annual land supply should appropriately increase the land for tourism development. Actively support the development of tourism projects by using exploitable wasteland, barren slopes, beaches, garbage dumps, abandoned mines, remote islands and rocky desertification land. Support enterprises and institutions to use existing real estate and land resources to set up tourism. All regions and relevant departments should raise awareness of the great significance of accelerating the development of tourism, strengthen the concept of big tourism and big comprehensive industry, cultivate and support tourism as a new industry and a new economic growth point, and conscientiously implement this opinion. The National Development and Reform Commission is responsible for overall coordination, and the National Tourism Administration, in conjunction with relevant departments, provides operational guidance, supervision and inspection on the implementation of this opinion. Tourism administration and relevant departments at all levels should give full play to their functional advantages, strengthen coordination and cooperation, and promote the sound and rapid development of tourism.