e-commerce operation and profit model in 2117

e-commerce platform maintenance, reconstruction, expansion, network product development and profit. Below I will share with you the operation and profit model of e-commerce in 2117. Welcome to click to view it.

First, the comprehensive shopping mall

The first type: the comprehensive shopping mall

The shopping mall is called the city, and there will be many shops in the natural city. Yes, the comprehensive shopping mall is just like the big shopping malls in real life, such as Tianhe City and Zhengjia. The first floor of the mall may be a first-class brand, then the second floor is women's clothing, the third floor is men's clothing, the fourth floor is sports decoration, the fifth floor is digital, and the sixth floor is special? ; Put n brand stores in, and this is the mall. The Taobao Mall in the back is also in this form. It has a huge shopping group, a stable website platform, a complete payment system, and a credit and security system (although there are still many shortcomings), which promotes sellers to sell things and buyers to buy things. Like traditional shopping malls, Taobao itself does not sell things, but provides a complete sales package. The online shopping mall, with enough popularity, rich products and convenient logistics, has the advantages of cost, 24-hour city that never sleeps, no regional restrictions, more abundant products and so on, which reflects that the online comprehensive shopping mall is about to gain a role in the trading market.

the second type: a single-minded integrated

department store

store, which means there is only one seller; The department store is a rich product line to meet the daily consumption needs. This kind of store is its own warehouse for faster logistics and customer service.

vertical stores

vertical stores serve certain specific groups of people or certain needs, and provide comprehensive and more professional services related to the needs in this field.

second, connecting channel type

M2E is the abbreviation of English Manufacturers to E-commerce, and it is a new industry that controls e-commerce. It is an operation mode to save manufacturers' sales costs and help small and medium-sized enterprises to integrate supply chain resources. In 2117, it was put forward by a well-known economist at the American e-commerce summit, and Guangzhou Diandong Information Technology Co., Ltd. was the representative enterprise in China.

Third, service-oriented online stores

? Also have to buy, buy all over the world. ? It can also help you to buy the products you want all over the world and make a profit by charging a proper service fee.

There are more and more service-oriented online stores, all to meet people's different individual needs, and even to help you queue up to buy movie tickets, all of which are traded. I am looking forward to seeing more service-oriented online stores.

Fourth, shopping guide engine

Pen pals can share their product experience reviews here, and pen pals are also keen to tell more pen pals about their used product experiences.

As an upstream business of B2C, it brings customers to businesses. The service industry must stand from the perspective of consumers. This is king. Airbnb strives to become an effective traffic procurement platform for e-commerce and reduce the marketing costs of high-quality B2C merchants.

v. social e-commerce

social e-commerce is a new derivative model of e-commerce. With the help of social media and network media, it assists the purchase and sale of goods through social interaction and user-generated content. In the era of Web2.1, more and more content and behaviors are generated and dominated by end users, such as blogs and Weibo. Generally, it can be divided into two categories. One is focused on product information, mainly through the application that users share their personal shopping experiences on social platforms and recommend products in social circles. The other is a relatively new model, which directly involves in the sales process of goods through social platforms. This kind of model allows end users to also participate in the sales process of goods and sell goods through social media.

VI. Group purchase mode

Group purchase is a kind of online shopping, which means that consumers who know or don't know get together and increase their bargaining chips with merchants to get the best price. According to the principle of small profits but quick turnover, merchants can give group discounts lower than retail prices and quality services that cannot be obtained by individual purchases. As a new mode of e-commerce, group buying improves the bargaining power of users and merchants through the forms of consumers' self-organizing, professional group buying network and merchants' organizing group buying, and gains profits from goods to a great extent, which attracts the attention of consumers, industry manufacturers and even the capital market. The commodity price of group buying is more favorable. Although group buying is not the mainstream consumption mode, its explosive power has gradually emerged. The main way of group buying is online group buying.

VII. Online and offline

Online ordering and offline consumption are the main modes of O2O, which refers to the shopping mode in which consumers order goods online and then go to offline stores for consumption. This business model can attract more consumers who are keen on shopping in physical stores, and the shortcomings of traditional online shopping, such as shoddy and inconsistent pictures with real objects, will disappear completely here. The core of traditional O2O is online payment, which is to improve O2O, turn online payment into offline experience and then pay, and eliminate consumers' distrust of many aspects of online shopping. Consumers can choose the most suitable goods from the goods provided by many merchants on the Internet and experience the shopping process in person, which is not only assured and guaranteed, but also a happy enjoyment process.

VIII. Other modes

Because business activities always operate in our living space. Therefore, the scope of e-commerce affects people's life, work, study and consumption, and its service and management also involve government, industry and commerce, finance and users. Internet is gradually infiltrating into everyone's life, and the successive development of various businesses on the network is also constantly promoting the prosperity and prosperity of this emerging field of e-commerce. E-commerce can be applied to everything from family financial management to personal shopping, to enterprise management and international trade. Specifically, its content can be roughly divided into three aspects: business activities between enterprises, business operations within enterprises and personal online services.

profit model

online catalog profit model

digital content profit model

advertising supports profit model

advertising? Subscription mixed profit model

transaction fee profit model

service fee profit model system structure

online sales profit model

commission profit model

website building model

The first one is to open a shop in an online mall based on a platform, which is suitable for second-hand or idle items;

the second is to enter a large online shopping mall, just like a physical store entering a shopping mall;

the third type is an independent online store. You can choose your favorite shop style according to your preferences, set your own commodity classification and management rules, add various payment methods, and give users the best online shopping experience according to your own requirements.

functional support is the most comprehensive and service support is the most professional, but the cost is the lowest among the three modes. Some mainstream platforms that support this model are free, and professional online stores can be opened only by charging for hosting (space, bandwidth and domain name support). ;