In recent years, the takeaway platform continues to improve, but the traffic dividend is passing away, the businessman's operational ability is generally still in the primary stage, can not keep up with the huge and rapid changes in the market. Some merchants have not even had time to take measures, has been dragged down, more than a lot of catering hearts and minds also coincidentally close the takeaway. In fact, for those who have to engage in the delivery industry, the takeaway platform has gradually become the industry's centerpiece.

First, the takeaway industry predicament appeared

In today's society, the cell phone has become an indispensable part of people's lives, and the cell phone in the close combination of the Internet, the takeaway into people's lives. With the growth of the post-90s and 00s, the "lazy man's economy" is tending to flourish. From the beginning of the platform economy practicing "more work, more pay" reflects the principle of market fairness, which is more and more precious for those who have had early experience of wage arrears. The open and transparent settlement of wages, as well as the practice of allowing timely withdrawals, allows riders to personally experience a sense of fairness and security.

But it's an indisputable fact that takeaway riders are now the most frequent traffic accident victims. In the face of excessive orders, overtime fines, takeaway riders really interpreted what is called "time is life". Tired of running for their lives, they will often go against the traffic, speeding and other ways to complete the delivery task, in order to avoid being fined. The system of the takeaway platform can only be carried out in accordance with the set program.

Second, the pain point of the business is becoming more and more obvious

For the business of doing takeout, the customer acquisition channel is controlled by the platform, the business opportunity is bound to be their exposure to all rely on the platform, in the long run the "diversion fee" can be far more than offline. "can be far more than the offline store marketing expenditure is much larger. Then count on up to 26% of the platform draw, the merchants themselves subsidized distribution fees, ingredients, labor and other costs, resulting in the merchants of the profit left little, and finally can only face the risk of closure.

If the two platforms are still in fierce competition, I'm afraid that none of them will take the initiative to make concessions if they are not driven by external forces. One of the points, which stems from the special nature of the takeaway service relative to other labor-intensive services. Compared with courier companies and droplets, the tension and conflict between takeaway platforms and merchants is more obvious. This is because speed is paramount in the assessment criteria for takeout.

The development trend of the takeaway industry

1, the development tends to be online

In the future, the takeaway platform may become a key part of the new retail layout. The major takeaway platform and offline retail will be more closely linked, supermarkets, hypermarkets and convenience stores have been stationed in the takeaway platform, the entity retailers with the help of takeaway platform to expand the online channel. With the domestic epidemic prevention and control into the normalization of the catering industry, the resumption of work consumption overall good, takeaway average daily orders gradually recovered, takeaway user scale is expected to rebound.

2, the takeaway market to three or four lines of the city sink

From the future development trend of the takeaway market, the first and second tier cities continue to lead, three or four tier cities have great potential. From our regional point of view, the first and second tier has always been the main battlefield for takeout, and there is a lot of room for the market to grow for takeout. But with the rapid development of our takeaway, the competition in first-tier cities is fierce, and the market has basically reached saturation, so the third and fourth tier cities have become the target for the development of the takeaway market, shifting from the city center to the towns and cities, which will make the overall sinking of the takeaway market even more obvious.

Fourth, how to profit from self-owned takeout platform

Self-built takeout platform is no longer a novelty, the use of the public number, small programs, catering platforms and brand self-built order synergies and other online ordering methods, to further open up the catering brand enterprise digital development imagination, takeout self-owned to further accelerate the catering industry online transfer. Through the establishment of their own takeaway platform, customers are deposited on their own platform, and they do not need to place orders through third-party takeaway platforms such as Meituan and Hungry Mou, but rather through the public number, small program or APP of the catering brand. Merchants deliver the food themselves, or choose errand teams such as Dada and Flash Delivery for delivery services.

For catering companies, the predicament of the takeaway industry is difficult to break, but the choice to establish a self-owned takeaway platform helps merchants to easily solve the problem of being high drawbacks by takeaway giants, so that merchants are no longer bound by the big platforms, and the independently-built takeaway platforms will be localized to achieve independence and branding.