1, small brand size, from a national perspective, regionalized brands are still the mainstream;

2, due to the small size of the operating cost fluctuations due to the problem;

3, the public relations crisis awareness and the system is weak, food safety and other a crisis event may bury a business;

4, Marketing system needs to be improved, the instability of the industry and the lack of marketing system is inevitably linked;

5, food and beverage culture against the coming age, the depth of local cultural learning needs to be strengthened;

6, the international vision and industry linkage needs to be strengthened, entrepreneurs need to have a sense of national mission;

7, the industry does not have a strong sense of belonging to the industry, the talent mobility;

8, blind expansion, misdirected into diversification;