# Planning # Introduction Modern people have a busy social life, and many newcomers choose to hold wedding banquets in hotels, which not only lightens the burden, but also gives people a good impression. It is a beautiful thing in the world to choose to walk hand in hand on the red carpet and spend a lifetime with the people you love, and a delicate and romantic wedding reception is a dream in the hearts of most newcomers. However, the wedding banquet is an important event for both families to participate in, so it is necessary to plan and negotiate beforehand. The following is the hotel wedding marketing plan compiled by KaoNet. Welcome to read!
Hotel Wedding Banquet Marketing Plan Part I
Objectives
In order to further expand the influence of XXX hotel catering in the local wedding banquet market and strive for certain economic benefits, it is planned to launch the "Special Offer for Romantic Wedding Banquet Warm Service" next year:
Second, the pricing is
divided into XX yuan, XX yuan, XX yuan, XX yuan, XX yuan, etc.
III. Preferential items
l Free of service charge
l Site layout, Background music (wedding March, stage, etc.)
l Arrangement of ceremony tables
l Design and manufacture wedding banquet menu (1 copies per table)
l Champagne Tower, candlelight table, bubble machine, red carpet
l VIP parking space
l Enjoy the hotel's special drinks
l Wedding banquet with over 11 tables at one time. Not cumulative)
l For a wedding banquet with 21 tables at a time, you can enjoy the above benefits, plus 1 tables free and a hotel honeymoon room free of charge.
l For wedding anniversary dining and reservation, you can enjoy the hotel diamond card discount.
hold children's full moon wine and enjoy VIP discounts (giving flowers and birthday cakes)
4. Advertising
1. Print leaflets for hotel wedding banquets and organize employees to distribute them.
2. Contact the local wedding company and wedding photography company to negotiate, and make a series of services, such as the standard of 2% of the corresponding cash commission (for example, RMB 11,111 will be paid to 211 yuan) and the wedding photography company will provide free dressing rooms.
3. The cash commission for all banquet sales will be 2% (211 yuan will be awarded RMB 1,111)
4. Improve the service details and provide surprise services for various banquets (serving show, LED scrolling, signs, venue layout, etc.)
5. Do a good job in online publicity, WeChat and launching various well-known local publicity websites.
6. Make use of the hotel's previous resources to contact wedding customers to promote the full moon banquet and various services.
7. Advertise TV programs and publicize them.
Hotel Wedding Marketing Plan Part II
1. Theme
A happy marriage is satisfied by God-sent wedding banquet in xx
2. Overall thinking
Give full play to the hotel's own advantages and innovative activity arrangements, and organize an effective "wedding banquet in xx?" through a series of publicity and planning. With the theme of marketing activities, xx Hotel has truly become an ideal hall for newlyweds' wedding banquets.
III. Activity time
xx month of xxxx to xx month of XXXX
IV. Activity content
1. Wedding audio facilities are provided free of charge for more than ten seats.
2. Two welcome signs in the lobby are provided free of charge for more than ten seats.
3. For more than ten seats, one creative silk flower Arch will be provided free of charge.
4. For more than ten seats, a festive banner outside the lobby will be provided free of charge.
5. Free painting of festive background in the banquet hall (including names of newcomers) for more than 15 seats.
6. A luxury wedding room is provided free of charge for more than 15 seats/night (including exquisite double breakfast the next day).
7. provide a beautiful table flower (flower) at the main table free of charge for more than 15 seats.
8. Those who book a wedding banquet of more than 688 yuan/seat (including 688 yuan/seat) up to 11 seats will receive a multi-layer wedding cake on the wedding day.
5. Wedding banquet package standard
1, centennial wedding banquet 688/ table (11 people)
2, golden jade wedding banquet 788/ table (11 people)
3, wedding banquet 888/ table (11 people)
4, dragon and phoenix wedding banquet 988/. Make the content of this activity into a publicity leaflet with picture descriptions
-newspaper folder
-distribution to downtown personnel
-cooperate with wedding photo studio or wedding company in a mutually beneficial way, and put the publicity leaflet in its store.
—— placed in all business offices of the hotel.
2. Elevator room pop/ lobby pop
Make the content of this activity into a poster and hang it in the elevator room of the hotel for the convenience of guests' understanding and promotion.
VII. Division of labor among departments
1. The marketing department is responsible for the publicity and production of this event.
2. the front office of the food and beverage department is responsible for specific operations and services, scene layout and other matters.
3. The catering kitchen is responsible for the verification of dishes and vegetable prices for this activity.
4. The General Office is responsible for organizing employees to distribute leaflets in downtown areas.
5. The housekeeping department is responsible for the preparation of the wedding room.
6. Other departments are familiar with the content of this activity and cooperate with the hotel to promote this activity.
VIII. Cost Budget
1. silk flower Arch: 2.35m * 2m =xxx Yuan (which can be used for a long time)
2. Ordinary spray painting: X Yuan/m2 *xx m2 =xxx Yuan (name paste, The whole can be reused)
3. Table flowers: 35 yuan *1 copies =35 yuan
4. Wedding room: deluxe single room xxx yuan/room
5. Cake: 181 yuan/copy
7. Publicity leaflet: x/ piece *xx pieces =xxx yuan
8. Two pictures =xxx yuan
IX. Attached with a leaflet sample (omitted)
Hotel wedding banquet marketing plan III
Ball-style dinner
Young people have new ideas and extraordinary energy, and they don't like to worship the world in a grand way. Many people like to hold a ball and offer carnival-style blessings for the wedding together with the guests. This kind of dinner is very foreign, elegant and casual, and the way of catering is mostly self-service. After everyone has had enough to eat, they will release music, sing and dance lightly and have fun.
general restaurant wedding banquet
if the budget is not very high, and you are less fond of ostentation and extravagance, you can choose an economical restaurant to treat everyone to a wedding banquet. "Big bowl and cheap" restaurant, although the venue is a bit crowded and lacks music and wine decoration, but the distance between the host and the guest is closer.
The details that make the wedding perfect
Getting married is undoubtedly an exciting day, but in order to prepare for the wedding, the bride and groom-to-be will be bothered by a lot of things and often ignore many details. In order to make the wedding more perfect, please pay attention to the following items:
◇ Write a letter, write down your prospects and dreams for a new life, and keep it. Until the years to come. For example, on the 25th anniversary, open it together and see if your life is as you hoped.
◇ Print a road map on the invitation so that the guests can clearly know the correct location of the wedding.
◇ Draw up a theme for the memory of your! It is also important to cooperate with flowers. It should be noted that different flowers have different special meanings.
On the wedding day, you can spray your favorite perfume on yourself and your partner, which will make everyone energetic.
◇ If the newlyweds like to break the tradition, make a special speech for themselves!
◇ Prepare a bride's room in the venue, which can be used for the rest of the bride and also for storing jewelry and clothes.
◇ The groom leads his parents into the venue to show their respect.
◇ Ask a friend or family member to edit the photos or videos of your first meeting and play them in the venue.
arrange a band to sing or play music in the field.
◇ Don't forget to surprise your parents during your honeymoon trip with your partner-send them a postcard!