Source: Jiang Haoshi, a student of geely university Business School.
Purpose:
1. Understand the significance of making a data survey plan;
2. Master the methods and steps of making data survey plan;
3. Master the methods of data collection and choose the data collection method that is most suitable for specific investigation;
4. Through questionnaire design, the detailed problems in the process of questionnaire design are solved in practice, and the quality of questionnaire design is improved.
Background information:
I. Purpose of the investigation
With the in-depth development of economy and society, our college students, as a special social consumption group, have a more prominent and direct impact on the formation and development of our world outlook, and then have an important impact on us. Therefore, paying attention to the consumption situation of college students and grasping the psychological characteristics and behavior orientation of college students' life consumption have become the subject of our contemporary college students' attention. Pay attention to the consumption situation of college students, and cultivate and improve their "financial quotient" on the premise that their consumption concept is ahead of schedule or unplanned. Helping college students to do a good job in financial planning is an important topic that is conducive to helping college students grow up healthily.
Second, the survey object
College students from all over the country.
Three. Investigation items (outline)
1, college students' basic living consumption
2. College students study consumption.
3. College students' leisure and idolized consumption.
4. Humanistic consumption of college students.
5. College students' consumption of electronic products.
(The questionnaire is attached)
Fourth, the survey method
Sampling survey and typical survey are adopted.
(1) Simple random sampling.
Online questionnaire survey (available to students from all regions and cities).
(2) Stratified sampling.
Firstly, select several representative key universities, ordinary universities and private universities from the national universities, and then conduct stratified sampling according to colleges or grades.
Verb (abbreviation of verb) arrangement of investigation time
A. Work preparation stage: mid-March 2006.
B. Design of performance indicators: April 2006.
C. Completion time of investigation report: early May 2006.
Six, the organization and implementation plan of the investigation.
1, division of labor: a, 10 people are responsible for contacting the university student union to facilitate work.
Team leader: Zhang Ming
Deputy leaders: Nana and Li Cheng.
Members: Wang Jian, Mei, etc.
B, 5 people are responsible for contacting major news media and releasing news.
Team leader: Wang Dong
Deputy leaders: Yang Yang and Shan Ye.
Members: Tian, Guo Minghui, etc.
C, 15 people are responsible for contacting the site and the logistics services needed for its work.
Team leader: Bao Feng
Deputy Team Leaders: Tinker Bell and Qin Lan.
Members: Wang Xiaohong, Fang Ming and Wu Ke.
D 150 people are responsible for distributing questionnaires, questionnaires and collecting questionnaires.
Team leader: Yang Xiaoguang
Deputy Head: Wang Qingyuan
Members: It is composed of members of the school student union or the National Youth Volunteers Association.
Remarks: Each university has the same implementer and conducts surveys at the same time.
2. Preparation before investigation:
A. Review questionnaires, print questionnaires and other spare items.
B. confirm the follow-up reports of major media.
C. contact university venues.
3. Investigation budget:
A, printing questionnaires, slogans and other budget funds. About 1000 RMB.
Unified clothing and certificate budget. About 1000 RMB.
C, fleet, meals and logistics budget. About 1000 RMB.
D. Other unexpected reserve budget funds.
Remarks: The total amount is * * 5,000 yuan.
4. Matters needing attention in implementation:
1, weather reminder 2, work reminder 3, traffic reminder 4, dining reminder.
5. Contact with mass media during implementation:
Contact authoritative news, entertainment and education websites.
attachment
Questionnaire survey of college students' consumption in China
_ _ _ _ classmates!
Hello! Thank you for participating in our college students' consumption questionnaire survey. Our survey is mainly aimed at the basic situation of college students' daily consumption. Through this survey, we will try our best to sum up an effective scheme to help college students solve their consumption problems. The questionnaire won't take up much of your time. Please fill in your personal information truthfully before answering questions. We will keep your personal information absolutely confidential. Read the questions and requirements carefully before answering, answer them in the order of the questions, and try not to refer to other people's opinions in the process of answering questions!
Last name email
School/required grade/requirement
Gender/required information
Family history/requirements from rural () cities ()/requirements.
Questionnaire part
(1) Please read the following statements carefully and make a choice according to your own ideas, and fill in "∨" in the corresponding answers. Select 1 to completely disagree. Option 2 means disagree. Option 3 means I don't know. Option 4 indicates basic agreement. Option 5 indicates complete agreement.
1, the concept of saving is quite weak, but we still insist on rational consumption. __ 1__2__3__4__5
2. There is a comparison mentality, and excessive pursuit of fashion and famous brands. __ 1__2__3__4__5
Simple material difficulties have met my daily consumption needs. __ 1__2__3__4__5
Personalized consumption has become a trend and trend. __ 1__2__3__4__5
5. In love, pursue romance and high-level consumption patterns. __ 1__2__3__4__5
6. "Advance" consumption when the family's economic conditions are unbearable. __ 1__2__3__4__5
7. The amount of disposable consumption is limited, which comes from the family. __ 1__2__3__4__5
8. Is there a mentality of pursuing fashion and being afraid of falling behind? __ 1__2__3__4__5
9. It is often difficult to rationally grasp the principle of moderate consumption. __ 1__2__3__4__5
10, in the field of school spirit construction, college students generally lack the atmosphere of advocating thrift. __ 1__2__3__4__5
(2) Please choose the option that suits you, and fill in the letter of the option in brackets.
1, the consumption amount I control comes from ()
A, parents give b, elders reward c, specific consumption.
D, using pocket money earned by part-time; E. Scholarships with excellent performance; And others.
2. The goods I consume are mainly ()
A, expensive brand-name B, popular goods regardless of price C, discounted brand-name goods
D, cheap goods e, Taobao in the market, cheap goods f, others.
3, consumption cost in love by ()
A, the man bears all responsibilities; B, the woman bears all responsibilities; C, both men and women share the responsibility.
D, the money earned by both parties from part-time jobs pays E, and both parents support F, and others.
4, my consumption feeling is ()
A, "a little painful" life line, adhere to school B, "barely passable" school and communication C, "slightly cool" communication and shopping D, "relatively free" shopping and love E, "follow one's inclinations"-carefree.
5. My consumption is mainly concentrated in ()
A, pay attention to self-image; b, pursue spirit, taste and taste; c, pursue material investment of emotional needs; d, study investment; f, "human feelings" consumption; g, communication and others.
6, my consumption determinants belong to ()
A, planned consumption B, random consumption C, impulse consumption
D, unexpected consumption e, induced consumption f, other factors.
7, my consumption view belongs to ()
A, complete and stable consumption view B, relatively weak consumption view
C, the consumption view of vanity and comparison D, the more rational consumption view
(3) Please choose the option you think is correct and fill in the letters of the selected option in brackets.
1. What is the monthly living expenses of college students? ( )
A, below 500 b, within 500- 1000 c, within 1000-2000 d, above 2000.
2. What are the main aspects of college students' consumption ()
A, shopping B, love C, communication D, human feelings E, diet F, books and stationery G, others
How much does it cost for college students to entertain their friends every time? ( )
A, between 50 yuan, b, between 50- 100 yuan, c, between 100-200 yuan.
D, 200-Between 500 yuan and E, above 500 yuan
4. Should college students keep a diligent style now? ( )
A, it should be B. It depends on the family situation. C, it should not be D. There are others.
5. What is the monthly love consumption of college students? ( )
A, below 50 b, within 50- 100 c, within 100-200 d, above 200.
6. Should consumption be promoted on campus? ( )
A, it shouldn't be b, it should be c, D is up to the individual, and others.
7. How to effectively control students' excessive consumption? ( )
A, parents try to control expenses; B, they consciously control themselves; C, the school carries out publicity and education; D, others.
8. How much do you think college students spend every month is reasonable? ( )
A, below 400 b, within 400-600 c, within 600- 1000.
D, 1000-2000 e, more than 2000.
9. How many people in your dormitory have mobile phones? ( )
A, 2 people B, 4 people C, 6 people D, all of them.
10, how much is your monthly telephone communication fee? ( )
A, 50 yuan b, 80 yuan c, 100 yuan d, 100 yuan or more.
How many people in your dormitory have MP3 players and digital cameras? ( )
A, 2 people B, 4 people C, 6 people D, all of them.
12. How many people in your dormitory have laptops? ( )
A, 2 people B, 4 people C, 6 people D, all of them.
13. What is the price of idolization among your classmates? ( )
A, 100 yuan b, 200 yuan c, 300 yuan d, 400 yuan e, others.
14. How much do you spend on surfing the Internet in Internet cafes every month? ( )
A, 30 yuan b, 50 yuan c, 80 yuan d, 100 yuan e, others.
15. How much does it cost to go to McDonald's and KFC every month? ( )
A, 100 yuan b, 200 yuan c, 300 yuan d, 400 yuan e, others.
16. How much do you spend on dressing yourself every month? ( )
A, 30 yuan b, 50 yuan c, 80 yuan d, 100 yuan e, others.
17. How much do you spend on studying newspapers, magazines and so on every month? ( )
A, 30 yuan b, 50 yuan c, 80 yuan d, 100 yuan e, others.
18. How much do you spend on bars, coffee and KTV every month? ( )
A, 100 yuan b, 200 yuan c, 300 yuan d, 400 yuan e, others.
19. How much do you spend on cigarettes every month? ( )
A, 30 yuan b, 50 yuan c, 80 yuan d, 100 yuan e, others.
20. How much do you spend on traveling every year? ( )
A, no b, 1000 yuan c, 1000-2000 yuan d, 2000-3000 yuan e, more than 3000 yuan.
2 1. Are you satisfied with your present living expenses? ( )
A, satisfied b, dissatisfied c, indifferent d, I don't know.
Thank you for carefully completing this questionnaire survey!
Analysis and discussion:
1. What should be included in a complete survey plan design?
2. Are you satisfied with the design of Jiang Hao's investigation scheme in this case? If you are not satisfied, please suggest amendments.
3. What are the main methods of data collection? What methods have you used? What data have you investigated?
4. What should be the basic structure of the questionnaire? What problems should be paid attention to when designing a questionnaire?
5. Are you satisfied with the questionnaire designed by Jiang Hao? If you are not satisfied, please point out what needs to be improved.