From 65438 to 2007, Great Group has developed from a small workshop-style factory in the initial stage of its business into a diversified comprehensive large-scale group enterprise with total assets exceeding 65438 billion yuan, mainly engaged in clothing brands, producing clothing, fabrics, PU imitation leather, polyurethane (chemical industry), shoes and shoes, and integrating international trade, real estate purchase, financial investment and hotel management. The development of Dipai Clothing 17 years, from foreign trade to domestic sales, from processing to brand, from the world to China, has been progressing, surpassing and leading all the way.
1994, Shishi dida shoes and clothing co., ltd (predecessor of dida group) was established.
1998, Emperor started a second venture, bought 100 mu of land, quickly built a first-phase industrial park with standardized workshops and modern assembly lines, and established shishi city Emperor Group Co., Ltd.
1998 to 2007, with the continuous expansion of production scale and the rapid development of enterprises, Emperor Group successively invested and established more than/kloc-0 subsidiaries such as Dipai Clothing, Didi Footwear, Golden Boy Toys, Didi Weaving, Didi Industry, Dayuan Chemical, Didi International, Didi Investment, etc., and gradually formed Baodai High-tech Park, Yongning Zone 1, Zone 2 and Zone 3. Industry from a single garment production and processing, into the footwear industry, PU leather simulation, toys and other industries. From then on, the enterprise went to scale and gradually formed a diversified development pattern.
In 2002, the company vigorously promoted ISO900 1 international quality system certification management, and passed ISO900 1 international quality system certification in February of the same year.
In 2002, the group company established the "Fujian Garment Fabric Industry Technology R&D Center" led by the Provincial Science and Technology Department and Quanzhou Science and Technology Bureau, which further enhanced the research and development capabilities of the group company's garment products and fabric products, and shouldered the heavy responsibility of scientific research on products in the local garment industry. In the same year, we have three products with completely independent intellectual property rights-environmental protection, high composite hydrolysis-resistant notebook leather, medium and high peeling sports shoes leather and washable leather clothing fabric.
In 2003, the group vigorously promoted the brand "franchise, franchise chain" monopoly in the whole country, and Dipai men's wear began to operate as a brand. It quickly established the image of DIKING men's wear (Diking) sales outlets such as standard and unified brand stores (counters, special halls) throughout the country. In order to cope with the increasingly fierce competition in the domestic clothing market, the company has intensified the adjustment of sales areas, accelerated the development of key markets, set up joint branches and direct branches in important provinces and cities, and equipped with a strong marketing team to realize the tactics of "winning by terminal" and gradually formed a perfect sales network system.
In 2004, Emperor Men's Wear under the Great Man Group hired Jiang Yuheng, a famous actor in the entertainment circle in Taiwan Province Province, as the image spokesperson of Emperor Men's Wear, and promoted the brand for two years.
On June 18, 2009, the group company and tianjin polytechnic university joined forces to build a clothing and fabric technology research and development center, deepening the combination mode of "production, learning and research", laying a foundation for enterprises to transform scientific research topics into scientific and technological productivity, and then cultivate and reserve technical talents for rapid development.
201April 12, Emperor Industrial Co., Ltd., a subsidiary of Emperor (Enterprise) Group, and University of Science and Technology Beijing jointly established the "Shishi Park Postdoctoral Research Center in Quanzhou High-tech Industrial Development Zone"-Emperor Postdoctoral Sub-station, which is composed of Emperor (Enterprise) Group He (Postdoctoral), Chairman Lu Peirong and Wu Jingli. * * *.
On August 8th, 2065438+00, Professor Qiu, Dean of Textile College of Donghua University, and his party visited Emperor Group, seeking deep cooperation between schools and enterprises, reaching an agreement of intent, and preparing to jointly establish a creative industrial park covering an area of 300 mu in Quanzhou. It is expected that the project will be officially launched this year, which will provide a strong platform for the textile and garment industry of Emperor Group in terms of scientific and technological innovation and training of middle and senior technical personnel.
Great Man Group devotes itself to the development of textile and garment industry, and gradually marches into cross-industry fields such as high-tech, real estate purchase, hotels and creative industries, thus opening a new journey for great men in the future.
Yuanda Group actively integrated into the construction pattern of Haixi economic circle and actively invested in Yong 'an, Sanming, western Fujian, which played a great role in demonstrating and promoting the economic development of Haixi.
On June 5438+1October 65438+August, 2008, Emperor (Enterprise) Group invested in the construction of Emperor Industrial Park in Yong 'an City, Sanming, covering an area of nearly 1,000 mu, as an industrial production base and production project of polymer composite materials and polymer (PU polyester) R&D. Yong 'an Dida Real Estate Co., Ltd. was established to develop Yong 'an Dida Longquan Garden and apartments for the elderly with 200,000 square meters of affordable housing, which was approved by the local government.
June 5438+October 2009 10, Emperor Wing Lung (Yong 'an) Real Estate Co., Ltd. was established by Emperor (Enterprise) Group and Xiamen Wing Lung Group, involved in the real estate entertainment and catering industry, and jointly invested in the construction of five-star Yong 'an International Hotel integrating entertainment, fitness, tourism and vacation, as well as villa garden houses and garden-style high-end community commercial and residential buildings with complete supporting facilities. It covers an area of 100 mu and will be completed within two years.
20 10 emperor group plans to invest 600 million yuan to build a high-tech metal products company in Yong' an city, Sanming, all of which will introduce advanced German production equipment.
Up to now, the headquarters of Gretel Group covers an area of more than 800 mu, with a building area of 350,000 ㎡, more than 5,500 employees and a total registered capital of 2,000 yuan. 500 million yuan, the total fixed assets exceed 65.438+0 billion yuan, with modern office buildings and standardized workshops, first-class production equipment and spacious and comfortable living and entertainment environment for employees. The enterprise has developed into a diversified, comprehensive and large-scale group enterprise focusing on clothing research and development, design and manufacturing, producing clothing, fabrics, PU imitation leather, polyurethane (chemical industry), shoe materials and footwear, and integrating international trade, real estate purchase, financial investment, hotels and other development and operation businesses. The company provides nearly 5,500 jobs for the society every year and receives 1200 laid-off workers from state-owned enterprises. Adhering to the principle of "inheriting classics with fashion, making brands enjoy life", corporate vision actively explores the profound essence of China culture, and at the same time integrates western popular fashion elements into its own design concept, and is committed to promoting the perfect fit between the essence of China culture and modern fashion creative industries. After years of painstaking development, Dipai Men's Wear currently has thousands of brand stores (counters and specialized halls) with uniform standards, and its sales network is not only spread all over more than 20 provinces, municipalities and autonomous regions in China. At present, the company is preparing to open flagship stores in many countries and Hong Kong, and is determined to make Dipai a "national brand that makes Chinese people in the world proud".
At present, Great Group is actively preparing to go public, with ambitious and well-managed industrial expansion and capital operation.