How do new stores attract customers? As a new store, the store has just opened, and everyone knows what popularity it is now, so we should formulate certain measures to attract customers to our homes. Let's share how the new store attracts customers. Let's have a look.

How do new stores attract customers? 1 1. full reduction activity.

Objective: Drainage and popularization.

Applicable merchants: all merchants, especially those who have no orders in new stores and have reduced traffic and orders after operating for a period of time.

How to play: You can set the threshold of 1-5, but you can't use it with discounted goods at the same time.

Second, buy and give activities.

Goal: launch new products or create explosions.

Application: New stores or old stores bring old people, and want to create explosive business.

How to play: You can choose to buy a few and get a few free, such as buy one and get one free, or buy two and get one free. Note that the food you give away cannot be a discounted food or a second half-price activity.

Third, full gift activities.

Objective: To increase the unit price of customers or increase the transaction volume.

Applicable merchants: merchants who have been operating for a period of time, the proportion of new and old customers is relatively stable, and the data is good, and want to increase the unit price of customers or the overall income.

Play: can't be used at the same time as buying and giving activities.

Fourth, in-store coupons.

Objective: To improve order conversion rate and customer unit price.

Applicable merchants: merchants with low order conversion rate. This activity can reduce customers' thinking time, thus improving the conversion rate of orders.

How to play: Share coupons, except exclusive coupons, which can be used at the same time with any activities in the store, including discounted goods.

5. Activities to reduce the issuance fee.

Objective: Drainage.

Applicable merchants: remote places, high distribution costs, resulting in a decline in single quantity, no single quantity of merchants.

How to play: you can enjoy it at the same time as any activity in the store.

Sixth, new customers reduce activities.

Objective: To attract new customers: businesses with small orders whose new customers account for less than a certain proportion, such as 30%.

Applicable merchants: experts whose new customers account for less than a certain proportion, such as 30%, and whose orders are small.

Remarks: Like reducing the delivery fee, new customers are deducted from the whole order for Meituan.

How to play: full reduction, ordering coupons, in-store coupons, discounted goods, and buying gifts.

Seven, precision marketing.

Objective: By promoting the distribution of coupons, we can activate sleeping users and improve the repurchase rate.

Applicable merchants: merchants who have been operating for a period of time and have accumulated customers, suitable for targeted crowd marketing and scene marketing.

How to play: Share coupons, and users will choose mutually exclusive coupons.

Eight, clever use of vouchers.

You can observe your own background data, if users generally show that the repurchase within one month is very low. Then you can consider using vouchers to change the status quo.

There are three ways to use vouchers: return vouchers after placing an order, collect vouchers after entering the store, and distribute vouchers directionally.

Nine, encourage users to collect shops.

The advantage is that the next time users don't know what to eat, they may choose to go to My Collection, which will increase your chances of being selected.

Merchants can take certain measures to guide or induce users to collect. For example, the words "collection store" appear on the takeaway ticket. Or, use a collection to give gifts.

Ten, cumulative purchase marketing activities.

Customers like to use small things. As long as it is free, everyone will make some efforts to get it. So we can use cumulative purchase marketing to attract customers to buy again.

How do new stores attract customers? 2. Render promotional information.

In front of the store, introduce the promotion activities in the store through POP, leaflets and banners. According to some surveys, the probability of customers entering cosmetics stores or beauty salons is 40%, and posters, POPs, flags, shadow lights, balloons and bouquets are used in the stores. Attract attention and achieve remarkable results.

Second, analyze consumers and prescribe the right medicine.

Generally speaking, customers entering the store are divided into two categories:

One is: active customers are eager to find the target as soon as they enter the store, or directly ask the shopping guide if they have the products they need; Then you can take a quick step forward. "What can I do for you, sir?"

The second category is: silent customers, who don't talk after entering the store, and some are gentle and slow. After welcoming guests, the shopping guide can give customers 10-20 seconds of independent browsing space, which is the opportunity-seeking stage of the shopping guide.

Third, improve the return rate.

1. On the third day after the customer purchases, the salesperson must send a message about the product purchased by the customer, and on the seventh day, he must call to ask about the customer's experience;

2. On holidays and promotion days, salespeople must send the activity information to their. VIP。

3. Hold regular member activity days, or customers can enjoy discounts on store activities with previous shopping receipts, and hold a series of activities related to old customers to attract customers to spend again.

Fourth, own products and services.

First, this customer may enter the store because of your preferential activities, so if you want to attract a second time, a third time or even become a regular customer, then you need products and services to give strength.

We can set up a customer message board so that customers can objectively evaluate the store when they leave, and the boss can also improve these problems.

Verb (abbreviation of verb) position selection

This is also very important. If the store you choose is in a place with little traffic, even if everyone goes to you, you won't make any money. Therefore, a location must be selected. My shop is at the gate of a community, opposite to a primary and secondary school. Even if I play computer every day, customers are ok, because there are many people, so many people pass by, as long as a few people stop, you can maintain it.

1. If you want passers-by to see the store quickly, you must choose a place with few obstacles around when choosing the location of the store.

2. Different types of goods sold in the store have different requirements for store location. Franchisees need to choose the location of their stores according to the types of goods they sell.

3. Make clear the type of store before site selection, and find it according to the specific type.

When renting a house, you can talk to the landlord as much as possible. Really can't go through an intermediary. After renting out, you should change the former lessor into yourself.

5. Choose the location of the store, understand the surrounding environment of the geographical location, and consider the competition among peers.

6. When shopping, pedestrians generally choose the principle of proximity and convenience, so we need to consider it.

How do new stores attract customers? 3 1. Do a good job of publicity.

Times are changing, "the fragrance of wine is not afraid of the depth of the alley", and even the best promotional activities can only be "stillborn" if consumers don't know. Then how to do a good job in publicity?

Weibo, WeChat and self-media can be used for large-scale publicity. Offline flyers can be distributed around the store, making full use of in-store broadcasts, posters, store signs and other resources.

2. Choice of opening date

No matter which city you are in, weekends or holidays are the days for people to relax, especially some shopping malls, which are always crowded with people. If you choose the opening date on holidays or weekends, plus your promotion activities, you won't worry about no customers.

3. Promotion activities

At present, many shopping malls have introduced membership system, issuing discount cards, and customers can get a certain rebate when they buy a certain amount. Accumulated shopping over 100 yuan will be returned to 20 yuan, and shopping over 200 yuan will be returned to 50 yuan, which will be cashed in kind or in the form of shopping vouchers, attracting many consumers to buy and increasing customers' viscosity.

Or we can offer three-day 30% discount, four-day 40% discount and five-day 50% discount, including 30% discount on the first day, 40% discount on the second day and 50% discount on the third day.

4, their own products and services

First, this customer may enter the store because of your preferential activities, so if you want to attract a second time, a third time or even become a regular customer, then you need products and services to give strength.

We can set up a customer message board so that customers can objectively evaluate the store when they leave, and the boss can also improve these problems.