How to open a shop to do business?
1, choose a good address.
Choose a good location and make good use of it. Store location plays an important role in the quality of store business. As the saying goes, the location of the store is one inch worse than the business. A good shop is the fastest and most active place for people, money and information exchange.
Step 2 choose a good name
Think about it carefully and choose a good name. The name is wrong. The importance of the store number is related to your corporate image and will directly affect product sales. Generally speaking, store names should be auspicious, catchy, distinctive and easy to remember. Let customers know themselves, appreciate themselves and trust themselves through appropriate store names, and realize long-term business cooperation. Once the name is planned, it can be passed on from mouth to mouth and publicized for free.
3. Clever decoration
Clever decoration, showing personality. Decoration directly affects the image of the store. Decoration is not for luxury, and certainly not for humbleness and cheapness. What matters is practicality, individuality and taste. Here, we should consider the harmonious collocation of colors, the display of goods, the lighting effect, the choice of background music, the route of goods viewing and so on. All this closely revolves around one principle: to enhance goodwill and promote the desire to buy.
4, flexible use of advertising
The advertisement is vivid and eye-catching. In the same market, the eye-catching degree and effect of advertisements inside and outside stores have become an important factor affecting purchases. In addition, we should make full use of industry media, that is, hard image advertising or soft news propaganda. A smart shop or enterprise always has an annual advertising plan, or artificially creates scenic spots, hot spots, selling points and news points; Or follow the trend and become the focus of the market and customers.
Precautions for opening a store:
1, commercial facilities
This is very important, such as supermarkets, restaurants, entertainment and other supporting facilities Because complete commercial facilities will produce a variety of customer groups, which can drive the surrounding popularity, thus stimulating the joint consumption of customers and bringing considerable passenger flow to your store.
2. Store location
Not all gold shops are sure to make money, because the rent, transfer fee or admission fee are basically high, and the basic operating costs are high. "Passenger flow" is "capital flow". Never choose a remote area for fear of competition. Pay attention to the so-called Yinbian Street and Yinyang Street in Jinjiao, and at the same time pay attention to the cost performance of rent.
3. Peer gathering place and competitive level
For example: selling clothes, snack shops, mobile phone shops, etc. The more you get together, the better Opening in a place where there are more peers, there are more consumer groups, which will improve the attendance rate of the store. But some enterprises don't need to get together. Pay more attention to the surrounding shops and check the operating conditions, quantity and operating conditions within 2km of Fiona Fang. You need to go through a field trip yourself.