How to design a poster
The poster design method is as follows:
1. Choose a good design platform. The finalized design creates a large number of high-quality template materials according to different scenes and sizes, so the novice designers can choose the finalized design as a solid backing from their own needs and start the poster operation journey.
2. Select a suitable template. After entering the draft design platform, click the template center on the left side of the page, and you can have thousands of poster templates with different styles, different industries and different scenes. Partners can choose one of them to modify according to their own preferences.
3. Modify and improve the template. For example, after Xiaobian chooses the following poster template, how to make a poster next? Click the template picture and enter the editing interface. You can set the size of the poster first, and then modify or reset the text and pictures of the poster.
4. How to make a poster? When modifying the template size, directly click the edit option on the right side of the page, and then select the appropriate size in the pop-up dialog box, which is convenient and quick. Of course, you can also design the size of the poster yourself.
5. The pictures on the template, especially the two-dimensional code pictures, must be replaced with the material pictures prepared in advance. At this time, double-click the picture to be replaced, and then select the appropriate material locally and insert it into the template.
6. As for the text modification on the template, it is similar to the way of picture replacement. Double-click the text to be modified to select it, then enter the new copy content, and then reset its size, font, color and style on the right side of the page, and download and save it locally. How to make an event poster
How to make an event poster
How to make an event poster? Taobao's undertaking is bound to be inseparable from pictures. From the first sight of buyers entering the store, it is natural that the home screen poster is our poster, so we say that the home screen poster can promote the transformation of the baby in a certain sense, whether it is a detail page poster or a detail poster. So, how to make an activity poster? Below I will share with you some skills of making posters for online shop activities!
First, Taobao must know
color matching
and copywriting application
The copywriting and color matching of any picture need to meet the following points! Key parts, such as the theme or the information to be expressed, should be highlighted in color, and can also be distinguished by font size, and the copy is also divided into main copy and auxiliary copy. The main copy is generally more prominent than the auxiliary copy, and some other English or auxiliary copies can be properly matched to make the page more beautiful. In color matching, color can't interfere with goods, and it can be achieved that the priorities are clear, colors can't be matched at will, and too many colors are too complicated. Color matching, without a certain foundation, will only make the page more chaotic.
color is one of the most powerful design methods. Different colors have different emotional effects on products, so colors should be purposeful and instructive when used. Colors can be simply divided into three types: cool color, warm color and neutral color. Before making a page, you need to determine the main color and auxiliary color. Let's start with a basic understanding of color.
Here's a tip for everyone. Many friends have a basic knowledge of color, and there are many on
Du Niang
. Needless to say, in fact, we often use a roulette wheel with color matching in PS. You can find the window-extended function -kuler in the top menu bar in PS, which is the color roulette wheel. Here's a simple screenshot to explain several recommended combinations:
As shown in the figure: each.
Second, the composition techniques of common Taobao shop poster design
In fact, we should think about the layout of any poster, think about where we should produce or copy, and then determine the structural positioning, carry out page planning, search for materials and find elements, so as to achieve better results in design.
3. Five skills you must know if you want a poster to stand out
1. Create a poster atmosphere through festivals.
Plan holiday posters in advance, and design them by making use of the festive atmosphere, so that we can basically use all kinds of holiday elements when designing, for example, Christmas is more festive, and the elements can include Santa Claus, gifts, deer, etc., and the main color can be red. At the same time, we can also choose a series of Christmas elements such as Christmas tree, socks, hats, snowflakes, gifts, colored lights, etc. to combine the theme and shop style to design. For example, Dragon Boat Festival: dragon boat, race, zongzi, leaves and other elements.
2. Create a poster atmosphere through scenes
First of all, the poster design of scenes gives people a very atmospheric and artistic conception. Simply deal with the background and display it with copywriting. A good poster, in which copywriting accounts for 31%, is very important to make a poster copywriting of scenes. It must be integrated into the scene to appear atmospheric.
3. Create a poster atmosphere through theme design
Theme posters are more common, and the atmosphere created is easy for consumers to scream. For example, if our theme is
midsummer
, we can think of the artistic conception of blue sky, summer, green leaves, flowers and plants, coolness, outing and so on. As long as the elements are determined, then our scene is blue sky and white clouds, and the elements are flowers and plants.
4. Create poster atmosphere through color blocks in the background
In fact, the coordination of color blocks is a method of
flat design
, and it is also a design method that is popular in an instant. By using elements such as color blocks and shapes to design the poster, the flat
expression method
makes the picture present a simple and clean feeling, and even more At the same time, the flattening technique is also used in many activities.
5. Creating a poster atmosphere through three-dimensional artistic conception
Nowadays, many large shops design in this direction, which requires designers' material synthesis skills and imagination. Various design techniques emerge one after another, and of course, the design skills are extremely demanding.
Today, we share it here. Poster copy, product and background complement each other. Only by paying attention to the primary and secondary, size, color, Chinese and English, spacing, typesetting and the combination of color and background with some composition skills, I believe you can achieve better results. How to make supermarket promotional posters
6.18 is coming soon. No matter shopping malls or online stores, some promotional labels will be designed to attract people's attention. The labels not only indicate the name, specifications, models, original prices, etc. of the goods, but also mark the activity price to promote consumption. So, how to make this promotional label in barcode printing software? Next, let's take a look at the specific operation steps:
1. Set the label background color
Click the "Document Settings" button in the toolbar above the barcode printing software to open the document settings dialog box. In the document settings-canvas, set the background color and check the printing background, and then click OK.
2. Set the promotion label
header
section
1). Click the "Draw Rectangle with Rounded Corner" button on the left side of the software to draw a rectangular box on the canvas, double-click the rectangular box, and set the fill type to "solid", the background color to "red" and the line thickness to 1 in Graphic Properties-Basic, and click OK.
2). Click the "Insert
bitmap picture
" button on the left side of the software to draw bitmap objects on the canvas, double-click the bitmap, click the "+"button in the graphic properties-data source, select "Manual Input" as the data object type, click "Browse" in the lower left corner, and select the picture to be inserted-open editing-OK.
3). Click the "Solid A" button on the left side of the software to draw a common text object on the canvas, double-click the common text, click the "Modify" button in the graphic properties-data source to delete the default data, manually enter the information to be added in the status box below, and click Add.
in the text, set the color to white, and click ok.
4). Click the "Solid A" button on the left to draw ordinary text on the canvas, double-click the ordinary text, click the "Modify" button in the graphic properties-data source to delete the default data, manually enter the information to be added in the status box below, and click Edit.
in basic, set the fill type to "solid" and the background color to white. Set the alignment methods under the Text window, such as: left alignment, right alignment, center alignment, etc.). Here, take the center alignment as an example.
3. Set the main content of the promotional product label
First, refer to step 2-1), draw a rectangular box, and set the filling type as solid, the background color as white, the line thickness as 1, and the rounded corner as 2 in "Graphic Properties-Data Source", as shown in the figure:
Secondly, use ordinary text objects to add the product attribute content in the white rectangular box: product name, model, specification and original price. The method of drawing ordinary text is shown in 2-3), which is not described in detail here.
To draw a line, click the "Line Segment" button on the left side of the software, and press and hold the shift key to draw a line on the canvas, as shown in the figure:
4. Set the active price filling position
Click the "Draw" button in the toolbar above the software, select "Vector Text" from the drawing drop-down list, draw vector text in the rectangular box, and double-click the vector text. Set the font type to Haettenschweiler and the font size to No.26 in the Graphics Properties-Text window, and then click Modify in the Data Source to delete the default data. In the status box below, manually enter the information to be added and click Edit.
in basic, the filling background color is white and the thickness is 1.2. Click OK.
after setting, you can click the "print preview" button in the toolbar above the software to see the preview effect. If there is no problem with the preview, you can connect to the printer for printing.