what are the main features of poster design? Poster is a kind of visual media that uses many visual elements such as graphics, characters and colors as the means of expression, and quickly and intuitively conveys various information such as policies, business and culture. It is an "instant" advertisement and street art, which is mainly used in outdoor public places. This nature determines that posters must have large-size pictures, and attract people's attention with easy-to-understand graphics and words, vivid visual images and eye-catching copywriting to achieve the purpose of conveying information, so that people who watch can quickly and accurately understand their intentions. In addition to the large screen and strong visual impact, modern posters must keep up with the development of the times, conform to the aesthetic psychology of modern people, be close to modern life, and have unique creativity and high artistry. A good poster work must clearly express the theme and ideological connotation of the poster, that is, the ideas conveyed must be concentrated, concise and clear, giving people a clear and accurate concept. Cut into the theme from a novel and unique perspective, fully expand the imaginative thinking, and explore new ideas from a macro perspective, a social value perspective and a personal concept perspective. In fact, posters with deep thinking power come from designers' careful understanding of ordinary life, thinking about the concepts, values, aesthetics and philosophies of creation brought by life, and arousing emotions with viewers. They reveal the profound philosophy contained in posters with different expression methods, thus giving people more enlightenment. Large posters with pictures are not designed to be held in their hands, but to be posted in outdoor places and environments that can attract people's attention, which will be affected by the surrounding environment and various factors. Strong farsightedness In order to impress people who come and go in a hurry, in addition to the large area, poster design should fully reflect the principles of positioning and personality. Prominent titles, concise graphics, contrasting colors, or large areas of blank space, which attract the attention of viewers, can become the visual focus in a far place. Posters can be said to have the typical characteristics of advertisements. High artistry As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with specific artistic expression, realistic painting or cartoon, leaving consumers with real and touching pictures and humorous feelings. Rather than commercial posters, it has a wide range of contents, diverse forms and rich artistic expression. Especially for cultural and artistic posters, according to the theme of advertisements, we can exert our imagination and artistic means. Many painters who pursue formal beauty are actively involved in the design of posters, and design posters with different styles and forms in their own painting language. What are the three elements of posters?

the three elements of a poster are words, pictures and colors.

1. Text is an important visual element to convey information in poster works, which enables the audience to quickly grasp the theme. In addition, characters have creative expression function and decorative function in poster design.

Therefore, in addition to editing and typesetting, font design is also needed, that is, artistic processing such as changing and reorganizing the shape of the text according to a certain aesthetic form. Only in this way can we attract people's attention and make them unforgettable.

2. Intuitive picture elements are indispensable and irreplaceable in poster design. Compared with words, the amount of information contained in a picture is huge. For designers, it is necessary to include all kinds of information in one or a group of drawings; It is necessary for the observer to discover all kinds of information from a picture or a group of pictures.

3. In poster design, color is one of the most attractive design elements besides picture elements. When people first see a poster, they must pay attention to its color matching first, and then other design elements and details. In addition, color also has an important influence on the theme, concept and other essential things of the work.

key points of poster design

1. Define the theme. Theme is the soul of a work. In order to ensure that the theme of the work is clear and the viewpoint is distinct, the theme of the work should be determined according to the core intention and central idea to be expressed in the work. Deviating from the theme, the publicity effect of poster works can not be achieved.

2. Analyze the theme characteristics. From the perspective of design theme, this paper analyzes its main characteristics. Only after grasping the theme characteristics can we determine the color style and layout characteristics of the works. The theme is the commander-in-chief of material selection and processing and creative direction selection.

3. Determine the creative direction. Determining the creative direction is to plan and design the artistic style of poster works according to the theme of the works and the characteristics of the audience. Whether a work can attract the attention of the audience is the key to the success or failure of creativity. What is the appreciation and analysis of excellent poster works?

Appreciation and analysis of excellent poster works are as follows:

1. Cartoon style promotional posters for catering business opening, which are embodied in the form of comic style and palace style, not only have attractive food pictures, but also have corresponding opening activities information content.

2. In the second half of July, at the beginning of the month, mobile phone posters with green plants in summer will soon pass, and we will usher in a brand-new second half. This excellent poster design works with fresh green leaves as the background, plus "Hello in the second half of the year, may the world be beautiful with you".

3. Campus classroom youth illustration mobile phone poster in graduation season. Graduation season is coming. Are you ready? This excellent poster design uses hand-painted illustration style, plus desks and chairs, book elements, and basketball court elements outside the window.

4. The 21th pawn exhibition of Nagoya Shaping University has a prominent theme, which is easy to catch people's attention. The word pawn exhibition is in the form of a grid similar to a tablecloth, which has a sense of design and beautiful color matching. The word "pawn" is rose red with blue (classic red and blue matching); The word "Zhan" is green, blue, dark blue and purple (with a gradient color).

A lot of white space is reserved, and the upper part of the picture is in sharp contrast with the lower part, which can make readers focus on the text and make the information easier to read.