For newcomers, the most effective and quickest way is to imitate good works, such as layout design, color matching and other design elements. You can go to an excellent website and read more good works of others. If you do it yourself, the effect will be better For example, if you don't know how to design a business card at first, and then you don't know how to print it, the best way is to give it to a business card printing company first, so of course you don't have to observe how the other party does it later.
Steps to make print advertisements
Let me know first. Are you a graphic advertising designer? Answer your question accordingly.
You have no idea about graphic design, and you don't know how to start.
This is actually simple and simple, complicated and complicated. Generally speaking, there is no fixed format suitable for all graphic designs. It depends on the customer's products, selling points, characteristics and promotional activities at that time. Ask customers what kind of effect they want. When you understand these problems clearly, I guess you have an idea. If you have a huge material library after thinking, you'd better go in and think about it. Only when you see a picture will you have some new ideas suitable for this picture. Do it after you find it. If you don't have any material, go and see how other people's similar products are made. There is no need to make your own cheat sheets and add some ideas. At the very least, other people's designs should be carefully crafted many times, and the results will definitely be useful. We don't do art for reference. That's all! It's not that hard. It's hard to find customers! You'd better help me introduce some customers to advertise in the newspaper. This is Wang Dong from Taihe Dongxing Advertising Company. Contact me if you need anything.
How to do graphic design well
The road comes out step by step. First of all, we should learn software, such as commonly used graphic design software, and then go to a large printing factory or an output company with a design room to practice or be an assistant apprentice. Of course, it would be better if there were an advertising company. At this stage, it is not appropriate to read too many mature works of others. You should lay a good foundation first, such as the size of the document, how to modify it, how to lay out the layout of the document, and the color coordination of the product. Besides, how to deal with pictures and so on, step by step first, and after you have learned all this, you can create a work.
How to do print advertising design?
The basics of graphic design PS, CorelDRAW and AI are enough. I study advertising, too. I just graduated this year. In fact, advertising design depends on practice. When I didn't understand it at first, I wanted to borrow an introductory PS tutorial. If it is a case, I should follow the steps in the book, remember what skills or options are used, and what effects different options can show, and then design a similar case myself. Practice makes perfect. If I do more, I will. Now that I'm working, if I can't, I'll grope for it myself and force it out slowly. When I have time, I will look at some picture books and yearbooks to find out what kind of advertisements are being made in the society at present. I can also download some cases in PSD format and do more. You can go to some software homepages, such as Dortmund Software, where there are various tutorials. You can also go to big materials websites, such as China, where there are also production cases. I studied them before. It's good.
How about advertising graphic design? I'll give you 30.
I'm happy to answer your question:
The most important thing for a graphic designer is a keen sense of beauty, which requires a design-related academic background and proficiency in computer design, image processing, typesetting and other related software technologies.
A really good design, with very high technical requirements, has market value. Pay more attention to observing the market, see how people of different ages and genders will view the same product, and grasp the psychology of consumers to design. Only advertisements that satisfy consumers are valuable!
Photoshop (most commonly used) CorelDAW (serious color cast, but good interactive tools), Illustrator (vector graphics, mosaic will not appear when enlarged, Photoshop will appear). It is recommended to learn Photoshop and Illustrator.
Pay more attention to ordinary things and things around you, such as things around you, as small as the mobile phone you use, see what it looks like, and break the fixed and limited thinking. For example, like popsicles, think about the characteristics of popsicles, "it will melt when it is hot." That summer is coming. When you associate the mobile phone with the popsicle, you will naturally think that the mobile phone should also "cool down"-the meaning of price reduction comes out. In this way, start with the things around you and stick to it, and you will gain a lot. In addition, you have to learn related software, Photoshop must learn.
In addition, I would like to add "three major components"-"plane component, color component and three-dimensional component". Although boring, the composition method must be understood. In addition, go to the bookstore to find "graphic creativity" books, you must read them, and you will get a lot of gains. Write down any ideas as soon as possible, otherwise good ideas will be aborted.
Have an aesthetic foundation! Have academic knowledge! Cultural connotation! Have operational experience! Design inspiration! Have communication skills.
1, improve your aesthetic appreciation ability (only by knowing what beauty is can you create a good work)
2, improve their basic knowledge of art (only one basic skill can improve themselves, color composition, font design)
3. It is not OK for designers to look at many products and other people's designs. There is a lot to learn. Only by improving its own connotation and cultural background can the designed things impress people and make them appreciate.
4. Need to master basic design software. Software is a pen. Only by using it can we express our own ideas and artistic atmosphere. What is convincing is not only the artistic effect. Good works need to be understood by others.
5. Look at your own design from another angle, learn from qualified people and seek advice, and progress will be faster.
6. imitate more works. Your own things can only be created by imitation. Imitation is the fastest way to understand the connotation of design.
7. Take part in various graphic design competitions, from which you may gain more knowledge.
8. Make clear and plan your goals and career path, and don't give up halfway.
Look at what you want to design and write it down. For example, mobile phones are like popsicles. What's the use of a popsicle? Popsicles will melt in summer, which means the price of mobile phones will be reduced. Think like this, there will be a lot of creativity!
And the homonym of this thing, can it be used?
Its use depends on its appearance.
Use three ingredients to make regular or irregular bones.
You should read more books, especially about graphic creativity.
How to quickly make print advertising design
At present, there are many professional material websites, and the landlord can't design a good work without finding some suitable materials to process. Material websites are both free and paid. The free material website has materials from all over the world, and the material is China. The advantage is that it is free and convenient, and it can be downloaded directly without registration. The disadvantage is that the material is too common and popular, and many people have downloaded it.
In addition, there are fee-based material websites and a material commune. Advantages are original materials and good high-definition image quality. If you are a commercial advertising designer (this kind of advertising design can't be repeated with others), or the kind that requires high design quality, you can find the material here. The disadvantage is that there is a charge (but the charge is not high, you can download a good source file for a few cents)
Good luck to the landlord ~
How to make print advertisements and business cards? Software 5 points
I study graphic design, and the software I use now is CDR (coreldraw) and PS(photoshop).
How to become a graphic designer
Graphic design should have market value. Pay more attention to observing the market, see how people of different ages and genders will view the same product, and grasp the psychology of consumers to design. Only advertisements that satisfy consumers are valuable!
Photoshop (most commonly used) CorelDAW (serious color cast, but good interactive tools), Illustrator (vector graphics, mosaic will not appear when enlarged, Photoshop will appear). It is recommended to learn Photoshop and Illustrator.
Pay more attention to ordinary things and things around you, such as things around you, as small as the mobile phone you use, see what it looks like, and break the fixed and limited thinking. For example, like popsicles, think about the characteristics of popsicles, "it will melt when it is hot." That summer is coming. When you associate the mobile phone with the popsicle, you will naturally think that the mobile phone should also "cool down"-the meaning of price reduction comes out. In this way, start with the things around you and stick to it, and you will gain a lot. In addition, you have to learn related software, Photoshop must learn.
In addition, I would like to add "three major components"-"plane component, color component and three-dimensional component". Although boring, the composition method must be understood. In addition, go to the bookstore to find "graphic creativity" books, you must read them, and you will get a lot of gains. Write down any ideas as soon as possible, otherwise good ideas will be aborted.
Have an aesthetic foundation! Have academic knowledge! Cultural connotation! Have operational experience! Design inspiration! Have communication skills.
1, improve your aesthetic appreciation ability (only by knowing what beauty is can you create a good work)
2, improve their basic knowledge of art (only one basic skill can improve themselves, color composition, font design)
3. It is not OK for designers to look at many products and other people's designs. There is a lot to learn. Only by improving its own connotation and cultural background can the designed things impress people and make them appreciate.
4. Need to master basic design software. Software is a pen. Only by using it can we express our own ideas and artistic atmosphere. What is convincing is not only the artistic effect. Good works need to be understood by others.
5. Look at your own design from another angle, learn from qualified people and seek advice, and progress will be faster.
6. imitate more works. Your own things can only be created by imitation. Imitation is the fastest way to understand the connotation of design.
7. Take part in various graphic design competitions, from which you may gain more knowledge.
8. Make clear and plan your goals and career path, and don't give up halfway.
Look at what you want to design and write it down. For example, mobile phones are like popsicles. What's the use of a popsicle? Popsicles will melt in summer, which means the price of mobile phones will be reduced. Think like this, there will be a lot of creativity!
And the homonym of this thing, can it be used?
Its use depends on its appearance.
Use three ingredients to make regular or irregular bones.
You should read more books, especially about graphic creativity.
All of the above mentioned the scope of graphic design. In fact, graphic design is not only limited to plane and decoration, but also has many markets. For example, many cartoon shoes on Taobao are very popular, and now the design and development of floor sliding doors are also good. Graphic design actually covers everything around us, and you will find it if you look closely. Mainly printing!
There are no restrictions on graphic design. See further!
How to get started with self-taught advertising graphic design?
I study graphic design. It is not difficult to say that you want to advertise now. You should learn the software first, that is, the most basic software such as photoshop, coredraw, illustrator, indesign, pagemaker, and of course freehand. After learning these softwares, you can find a general job.
It's a tool. What's more important than software is that you should be creative. Creativity is not imagined, but summed up through rational thinking. You need to exercise your creative ability, which requires you to know some basic knowledge of colors and some typesetting skills. In short, you must be trained to learn creativity well. You can find these creative training knowledge in the bookstore. The bookstore has the answers to all your questions.
The following are some basic courses I learned at school, for your reference:
Keywords plane composition, color composition, three-dimensional composition, plane design,
Sketch, color, layout design, logo design, vi design, packaging design, advertising copy and planning,
Outdoor advertising and landscape, brand analysis and planning,
Advertising design ... many topics.
I suggest you go to the bookstore to buy an American visual communication course. I just bought a copy, too. It's comprehensive and good. Suitable for beginners and senior designers. But the price is more expensive, 168, which is sold in Xinhua Bookstore.
Dude, work hard for the future!
What conditions do print advertisements need to make posters?
Basic skills of surface design
First of all, there is no computer obstacle, which must be regarded as a basic skill. Of course, this is not contradictory to not relying on computers. Not relying on it doesn't mean you can't understand it. After all, in our work, every process from design to printing needs the help of computers. Looking at this problem today is the same as why painters can't use pens.
Secondly, the lack of printing knowledge hinders the development of many graphic designers. Because they don't understand, many designers think that their designs are what they look like on the computer screen, which is very dangerous. Because of technical reasons, there is still a big gap with the actual output effect. Not familiar with the characteristics and defects of printing, many designers constantly create troubles and obstacles for printing when designing, which is stupid. Graphic designers need to know a lot of printing knowledge, such as the performance of various brands of printing machines, the performance of the same model with different specifications, the performance of different brands of inks, the characteristics of four-color inks and spot-color inks, the performance of different brands, specifications and varieties of paper, special technology, post-processing and binding, etc. These are all issues that designers need to consider for customers when designing.
So, can you be a graphic designer if you know computers and printing technology? Maybe not, after all, it has nothing to do with "design". As far as graphic design is concerned, there are many unique laws:
First, the plane is uneven
For more than twenty years, I have had many lucky things myself. For example, at the beginning of eating this bowl of rice, I accidentally bought a bunch of "Art and Design" magazines at the second-hand bookstall, which will always be an exciting memory for me. Because at that time, I was confused by the dazzling design, and no teacher could follow suit. This pile of old magazines opened my eyes and showed me punctuality.
Read art design magazines carefully, all the skills related to graphic design are included, and they are unassuming and gentle, which provides a lot of room for plagiarism. A large part of my understanding of graphic design comes from this pile of old magazines.
"Uneven plane" is my understanding of the picture effect in graphic design. Many people call it layout, composition, structure, sense of form … anything. I like to keep it simple. After reading a lot of good designs, I feel that designers are pursuing the "uneven" effect intentionally or unintentionally. That is, using various planar elements on planar materials (such as paper, etc.). ), we strive to stretch the visual space. Cezanne, the painter, began to try this theory a hundred years earlier than us, and it has reached the extreme. What makes me sigh is that the least commercialized and frightening artistic change a hundred years ago has become the most commercialized graphic art a hundred years later. How interesting.
This concept of space includes natural sense of space and contradictory sense of space. With the designer's hobbies, layout requirements, visual impact needs, free choice. There are not many people making a fuss now, but the skills (or elements) used by designers are regular, whether it is to express the feelings of natural space or contradiction space. There are many put together. For example: making holes; An exaggerated shadow effect; Use very realistic and textured images; Contrastive use of physical elements and painting elements; Use the contrast effect between colors; Use the overlapping effect of lines and color bars; Use the superposition effect of words and graphics, words and words; Comparison of proportional relations between characters and so on. Due to the limitation of space, I don't want to explain in detail. In the future, we can compare the example works with the theoretical texts at a glance.
B, colorful music
Color is the soul of graphic works. If you want to use it well, you must know about paper and ink. Different combinations of paper and ink will produce absolutely different effects. But the difference between us and painters is that graphic designers only have four tubes of pigments in their hands, but they can rely on the density characteristics of dots to reconcile all the colors we can perceive. This is really a magical invention. As the original country of printing technology, we thank the Germans.
Using the cooperation between dot and paper (white), the ink can be more uniform, bright and clean. But this is only a technical problem, and designers should rely more on spirituality in the use of color in design work.
I often hope that my designer friends around me can learn some music. This is not a mystery. It is really simple and straightforward to analyze color with the theory of music. This is my discovery.
1. First of all, people who know music know that there is no fixed sound on musical instruments. The position of the note "Dao" varies with the mode. Different modes convey different feelings and are suitable for different instruments and sounds. This is the same reason why we use color. Communicate the tone and artistic conception of the whole picture through the warmth and coldness of the picture color. But ... >>