five verbal skills commonly used in sales
First, the way of assertion
If a salesperson fully understands the product knowledge and the customer situation
he can speak confidently in front of the customer
For example, he can make a clear and strong ending at the end of his speech
thus giving the other party definite information
For example? I'm sure it will satisfy you?
at this time, This kind of language will make customers have some confidence in the goods you introduced
Second, repeatedly emphasize that
what the salesman said will not be left in the other party's memory 111%
So what you want to emphasize is `. It's best to say the important contents repeatedly
explain them from different angles
This will make customers believe and deepen their impression of what they have said
Remember
Express what you have focused on to the other party from different angles and in different ways
Third, the infection of words
You can't convince all customers only by relying on the smooth words and rich knowledge of sales staff
. Too good at talking. ?
? Can this salesman be trusted?
To eliminate customers' anxiety and doubts
The most important thing is to take care of others. Be honest
Therefore,
you must be confident in the company, products, methods and yourself
Attitude and language should show connotation
It will naturally infect customers
Fourth, learn to be an audience
Try to make customers talk more in the sales process. Turn yourself into an audience
Let customers feel that they are choosing, Buying according to one's own will
forcing sales and boasting will make customers unhappy
You must listen carefully to the other party's opinions
Don't interrupt the other party's speech in the middle of it
You can skillfully echo the other party's speech when necessary
In order to let the other party go on smoothly
You can also ask appropriate questions
V, Customer-oriented
Customer-centered conversation
Ask questions skillfully
Guess the degree of concern according to whether the customer has talked
Take the customer's answer as a clue, and work out the countermeasures for the next visit
When the customer objects, from? Why? How? To ask
understand the reasons for its opposition
sales skills and words classic sentence
1. Performance is the life of a salesperson, but it is wrong to disregard business ethics and do whatever it takes to achieve performance. Unhonorable success will plant the seeds of failure for the future. Always pay attention to comparing the performance fluctuations from year to month, and conduct introspection, review and find out the crux: is it human factors or market fluctuations? Is it a competitor's strategic factor or a change in company policy? Only in this way can we actually grasp the correct situation and find countermeasures to complete the task and create good results.
2. Find out how you succeed with numbers? Determine how many clues, how many phone calls, how many potential customers, how many meetings, how many product introductions and how many follow-up visits you need to complete a promotion, and then act according to this formula.
3. We can't calculate how many customers are lost because of a little mistake? Forgetting to call back, being late for an appointment, not saying thank you, forgetting to fulfill the promise to customers, etc. These little things are the difference between a successful salesperson and a failed salesperson, and the details determine success or failure.
4. According to the survey, 71% of customers buy products from you because they like you, trust you and respect you. Therefore, selling is to sell yourself first.
5. You will lose a transaction because of excessive enthusiasm, but you will lose a hundred transactions because of insufficient enthusiasm. Enthusiasm is far more infectious than rhetoric. The bigger the business, the more you care about customer service. After tasting the sweetness of success, the fastest way to get into trouble is to ignore after-sales service.