Brand image as the external publicity of the enterprise's image of the relationship between the brand's popularity, reputation and other elements, and VI as a display of the enterprise to the consumer the most direct way, which is to display the brand positioning The VI as the most direct way to show the enterprise to consumers, it is to show the brand positioning, brand culture and a series of forms of expression, enterprises in many cases are in the early stage of the enterprise to establish a perfect VI recognition system, but after a long time are still using the original VI recognition system, there is no change in the application. And with the development of society, the development of aesthetics, the development of corporate culture, the development of enterprises, VI recognition system of the time has passed, and the change of the positioning of enterprises, the expansion of the scale and so on will lead to differences in the form of expression of the VI, which requires enterprises to manage the VI recognition system.
The management of VI system does not mean that VI design should be adjusted to change at any time, but how to make appropriate adjustments to the VI recognition system at the right time. Many people think that companies do not have to change the change LOGO and other VI content, that the original consumer has recognized this. In fact, consumers recognize the product brand, the change of the LOGO is actually just an adjustment like NIKE, Coca-Cola are on their own LOGO has been adjusted, and this adjustment is in fact on the basis of the original modification and improvement, so that it is more contemporary, more able to adapt to the times of aesthetics, so the enterprise should be with the development of the times on the VI in the design of the logo to make the appropriate improvements.
VI management is simple to see, in fact, not, VI adjustment is to be made according to the development of the enterprise to make the change, the enterprise in that time period how the image, how the corporate culture, the positioning of whether there is a change in business by the change of a series of factors are constraints on the management of VI, so VI adjustment is to be based on the changes in the enterprise and the community (the customer) and change.
That the enterprise should make adjustments to what part of the general business LOGO is the core part of the VI design, the adjustment of the part is necessary after a long time of thinking, investigation and consideration of the results, so in general the enterprise for the VI is not to do too many adjustments and only appropriate optimization, the change should not be too large, and show the rest of the enterprise things should be Change at any time, such as corporate product packaging ah, staff clothing ah, office systems, business cards and other VI-related design needs to be in line with the development of the times, in line with the development of the enterprise, not because of the details and lose face of the enterprise. So in the management of the VI enterprise should be spent on thought.
Many people think that the change of VI for the benefit of the enterprise is not great, in fact, the management of VI to see the enterprise to bring no direct economic benefits, but if the enterprise needs long-term development should be changed, Li-Ning's LOGO and advertising slogan to change the change to see is not great, but it is very targeted change, the consumer in the change, he must be with the change of the consumer and the change of their corporate image, this is the Li-Ning's logo and the change of ads. The image of their own enterprises, this is why Li-Ning to adjust their VI, he wants to get more market access to more consumers, he must change with the times, enterprises can get more market opportunities.
For enterprises, especially large enterprises, VI design management plays an important role in brand image building, and can not be ignored.