1. How to write a sample work plan for the marketing department of an enterprise Part I
I. Clearly define the functions of the marketing department, and improve the rules and regulations of the marketing department, working hours, and work content.
A department can effectively complete the work, it must be clear that the department's functions and work content. There is no clear and unambiguous purpose can only be half the effort, a waste of resources, a waste of costs, a waste of time. There are goals, ideas, methods are the basic points of the market sector. Do not do things haphazardly, easy to achieve nothing. Market sector of the work and rest time and restaurant operations department working time is different, a reasonable arrangement of working time is necessary to improve efficiency.
Second, the establishment and improvement of marketing information collection, processing, communication and confidentiality.
1, the weekly sales analysis, according to the weekly turnover comparison, make corresponding measures, try to make the daily turnover balance.
2, on the monthly and quarterly turnover comparison analysis, the development of off-peak season marketing strategy, try to make the off-season is not bad.
3, the store turnover and the collection of all aspects of the information for the company's confidential information, prohibited the dissemination of foreign competitors to prevent the company from making unfavorable moves.
Third, the collection of competitors' promotional tactics, organizing and advertising strategies, and analysis of competitive tactics.
Know yourself and know the enemy, a hundred battles. To be a leading brand in the same industry, we must analyze the information of the same industry, so that "you have no I have, you have my superiority", always walk in front of the competitors, as far as possible to seize the market share. Competitors are not only our opponents, but also our teachers, three people, there must be my teacher. Can steal the teacher, will steal the teacher is an effective shortcut to the development of any industry.
Fourth, vigorously develop the takeaway market, from zero point takeaway to group takeaway gradually expand.
According to the limitations of the existing conditions in the vortex, the vortex catering industry takeaway market has been sluggish. This phenomenon is a test and an opportunity for 5+7. The entry into the blank market not only requires courage, but also perseverance. Courage many people have, can adhere to the success of the perseverance belongs to the success of a handful of people.
The marketing department of the takeaway market. Development is now divided into three steps:
1, first of all, for stores, neighborhoods and other zero-point customers to publicize, the purpose is to diffuse the 5 + 7 takeaway service information, so that the takeaway is recognized by the majority of the people, but also the store staff familiar with the work of the takeaway process.
2, for small and medium-sized enterprises, activity groups to promote, closer to expanding the takeaway service, to enhance the takeaway market turnover.
3, for institutions, government administrative units for public relations, the need to carry out relations, according to the different needs of different units to give different policies.
V. Sound, perfect, promote the e-commerce system, and make it run healthily.
With the development of the times, e-commerce has spread all over the world, according to the development of Eddy County, 80, 90 after the crowd has developed into a major consumer group, this age group of people on e-commerce has been recognized. We must grasp this opportunity to rapidly occupy the e-commerce platform of the catering industry in Huiyang, and effectively serve customers to achieve a certain level of satisfaction.
Sixth, to find and establish partners to achieve mutual benefit and win-win, mutual promotion, market integration.
The modern market has long since ceased to be a solo era, looking for, and establish a mutually beneficial **** win-win partners is a priority, as the traditional industry of the catering industry is related to the needs of all kinds of people's lives, there are more opportunities to cooperate with other industries. "There is a need for cooperation", find the point of interest, you can deepen cooperation.
Seven, the development of advertising strategy, including annual, quarterly, monthly and event-specific advertising programs.
1, according to the holiday to develop holiday promotions.
2. Develop membership campaigns based on membership.
3, according to the cooperation unit to develop cooperation activities.
4, according to the off-peak season to develop reasonable promotional activities.
5, according to the competitor's marketing strategy to develop confrontation activities.
6, according to the fluctuation of turnover to develop appropriate promotional activities.
2. How to write a sample work plan for the marketing department of the enterprise Part II
First, the development of 20xx annual sales work plan
scientific and rigorous analysis of the existing market conditions and sales conditions, to build on the strengths and shortcomings, seek opportunities, the development of the 20 ___ annual annual marketing and sales department work tasks and work plan.
Second, the implementation of streamlining, optimizing the sales organization
Seriously analyze and understand the current organizational structure of the Department of Sales, according to the market rationality, in the market under the premise of intensive cultivation, streamlining, adjusting the local staff, controlling the cost of goods sold, tapping into the potential of the staff to stimulate the work of the work of the enthusiasm to feel the work of the pressure, and strive to do a good job in their respective market sales work.
Third, the strict implementation of training, enhance the team's ability to fight
Centralized training, efforts to enable all employees to fully grasp the company's sales policy, product knowledge, knowledge of the application of technology, knowledge of marketing theory, the formation of learning team, competitive team, innovative team.
Fourth, scientific market research, supervise and assist the market sales
3. How to write a sample work plan for the marketing department of the enterprise Part III
First, control the liquidity risk, do a good job of asset-liability management, control leverage, and do a good job of the end of the year to meet the various regulatory indicators. Actively communicate and collaborate with the Department of Business Management and the Department of Planning and Accounting to do a good job of measuring and adjusting the various regulatory indicators to ensure that the hard indicators meet the standard.
Second, actively apply to the foreign exchange center to complete the issuance of interbank certificates of deposit, to broaden the liability of new channels.
Third, to do a good job in the financial business "double recording" (audio, video) preparations for the hardware to meet the standards and financial business line networking preparations for the success of the financial business in the first quarter of 20xx, enriching the Bank's product range.
Fourth, the completion of the secondary capital debt issuance work, supplemental capital, and strive to complete the secondary capital debt materials by the end of 20xx x approval and bond issuance work.
Fifth, continue to do a good job in the asset securitization investment business and fund special account investment business, under the premise of risk control, to improve the ability of peer-to-peer investment, scientific and reasonable tax avoidance, to reduce the Bank's tax burden.
Sixth, do a good job of market risk management, the development of market risk management approach and other rules and regulations, and do a good job of market risk stress testing.
VII. Maintain steady growth in interbank business income, continue to improve the efficiency of capital operations, and generate profits and increase revenue.
VIII. Continuously improve their own investment and research capabilities, and participate in various types of training to improve the business skills of the staff of the Department of Financial Markets.
4. How to write a sample work plan for the corporate marketing department Part IV
First, the work of the idea
The market sector will be fully in line with the objectives of the company, the development of the corresponding work objectives and plans, and strictly in accordance with the implementation of this plan program. Due to the short period of time since the establishment of the marketing department, the department of business personnel shortage, the performance of the first period to achieve there must be difficult, and need to improve the process from low to high in the process of gradual accumulation of enhancement.
Second, work objectives
According to the current staffing situation, and the early establishment of the marketing department, set the objectives of this program:
(a) the department staff structure to improve the construction of the financial team
Improvement of the department's staffing, according to the state of the performance of the financial management and the management of the skills from the Commissioner of the financial management.
1, broaden the recruitment channels, with the personnel department to seize the time to recruit, if necessary, to participate in the on-site job fair once;
2, according to the departmental performance status, the financial management commissioner comprehensively set the post, the survival of the fittest, before the middle of the month, to determine the number of departmental personnel, and before the end of the month, the full configuration is completed.
(B) expanding the brand influence
1, website construction
customer investment platform system upgrade, is currently in the test, improve the platform function, enrich the interface information, by the planning is responsible for, and from time to time to convene the relevant personnel to review the platform function.
2, the production of the company's brochure
Currently planning staff are in the design, the company completed before the annual holiday, and require all personnel to carry part of the company to go home for the Spring Festival, the use of the Spring Festival to visit friends and relatives in the process of publicizing the company, improve the company's visibility,
3, increase advertising efforts.
4, participate in influential industry conferences, activities
Progress to expand interoperability and cooperation with domestic financial institutions, investment institutions, to participate in a number of tangible impact of the industry conference, to keep abreast of the policy dynamics, access to market resources, to share the investment in the project as a point of cooperation, to strengthen the brand impact.
(C) financing target achievement program
1, financial commissioner business
training financial commissioner, a comprehensive understanding of the company's products, recognition of the company's products, from the edge of the market to start business, and require financial commissioner to set personal goals, put forward a specific program, and supervise the implementation of the implementation.
2. Regularly organize public welfare financial promotion activities
In the process of business development, contact with major residential properties in Ganzhou, and organize some small public welfare financial promotion activities within the community, mainly supplying free financial advice, and appropriately equipped with small gifts for registration, to increase the visibility of the "China Profit", and tap into the customer resources. The company's main goal is to increase the popularity of "Zhongying" and to tap into customer resources.
3. With the help of traditional Chinese holidays, we will hold customer appreciation meetings to maintain the old customers and convey the policies and long-term planning of the company to the customers in order to tap the customer resources behind the customers.
(D) cooperation and support
1, the company regularly organizes some outdoor development activities within the company, to strengthen communication between employees, enhance the sense of belonging to the staff and team cohesion, in order to facilitate the retention of talent, management of talent, application of talent.
2, appropriate time, allowing employees to bring their families to participate in outdoor activities organized by the company, in order to get the support of the family, and recommend family members and friends to participate in the company's financial investment, to cultivate loyal investment customers.
5. How to write a sample work plan for the corporate marketing department Part V
First, in accordance with the duties of the department to conscientiously complete the day-to-day work of the department and the leadership of the various other tasks assigned.
Second, the establishment of rules and regulations, strict management, strict compliance with the rules and regulations formulated by the company. Organize staff to study the branch developed by the "compilation of various systems", to be strictly disciplined, familiar with and comply with the company's rules and regulations.
Third, the organization of staff to strengthen learning, proficiency in business skills, including the operation of the BOSS system, the performance characteristics of the all-in-one machine and the basic skills of the marketing business, proficiency in the all-in-one store home security and a variety of equipment name, model, function, price and other basic knowledge and business skills, timely communication and study of the branch documents and the spirit of the meeting, and monthly organization of the staff to convene a learning and Meeting.
Fourth, timely reporting of the marketing progress of the all-in-one, including the monthly progress and individual performance to complete the task. Timely submission of money, to do the day clear month, as well as to strengthen the equipment and equipment department, the Ministry of Finance, equipment and accounts of the docking, so that the accounts are clear, the money in place in a timely manner.
Fifth, strengthen the coordination and communication with the all-in-one supplier, do a good job of all-in-one machine ordering and publicity and activity planning, timely reporting of all-in-one machine ordering plan, and strengthen contact with the after-sales, do a good job of all-in-one machine distribution and after-sales service, this year, and all-in-one machine suppliers to strive for "May Day" and "November" period of time. "Eleven" during the organization to carry out good publicity and promotional activities.
Six, seriously complete the company's marketing tasks, according to the branch of the xx million MFP marketing tasks assigned to individuals to complete, of which xx million, xx each ____ million, open channels, multi-propaganda, good marketing, more efforts in the project and government procurement, do enough good work, and strive to complete the marketing tasks, and take the lead in urging the department to complete the good staff paid programs and broadband network marketing tasks. Broadband network marketing tasks.
VII, strengthen the communication and coordination with various departments, with other departments to complete the year's work goals and tasks.