In this era of creativity and brainstorming, restaurant businesses are racking their brains for marketing, in addition to deepening their product offerings. Indeed, good creative activities can give the restaurant business icing on the cake. In this article, I will share with you some restaurant marketing cases, take a closer look, may be able to let you open up, inspiration burst. 01 cultivate consumer habits to guide the cycle of consumption in the restaurant marketing means, discount promotions have always been effective. However, discount marketing just for the sake of discounting is unwise. Simply imitate the popular marketing methods, customers will have a numbness not to buy the day, it will be easier to fall into the low price competition. Catering people want to seize consumers like to save money, take advantage of the psychological marketing activities this is not wrong, but want to let customers whether discount, will be willing to come to consume, we still need to create momentum in the preferential based on the incorporation of some new ideas, to upgrade your marketing tools. Consumer spending habits are slowly cultivated, not out of the habit of losing money. How to create loyal consumers, so that customers feel that not consuming is a loss? For the new product marketing Starbucks has made a demonstration for us: as long as any consumption in Starbucks, you can enjoy the new product buy one get one free offer. The limited-time launch of the new product itself is attractive, and the half-price offer will make the public feel that it will be a pity to miss this consumption opportunity. When you get a half-price consumption of small tickets, it means you have another opportunity to half-price in three days. At this time, no matter whether you pull a friend to try other flavors, or will be transferred to colleagues and friends, as long as the period of time to consume again, with a small ticket and then have the opportunity to consume half-price so repeatedly, the infinite cycle is to take advantage of the consumer's psychology, spontaneous drive into a chain reaction, in a band with a way to stimulate you to consume again and again and again, but also in the continuous expansion of the consumer group, to enhance the frequency of consumption. 120 yuan can be eaten in a row, and then the consumer group, to enhance the frequency of consumption. Consumption frequency. 120 yuan can be eaten for a month, business 11 days to close down the business However, all the marketing before the start of the need to refine the calculation, customers are willing to pay for this seemingly preferential behavior of Starbucks. But don't just do business at a loss, it's digging its own grave.02 use of emoticons to capture the hearts of young people this generation of young people, as the aborigines of the Internet, who's WeChat is not a collection of hundreds of emoticons, chatting and making friends rely on it, fighting dislike rely on it, regulating the atmosphere rely on it, expression of self also rely on it. If you don't use emoticons for a day, you will feel tormented. That's why some catering brands have seized this opportunity to utilize emoji to do marketing. Case: Tea Yan Yue color emoticons - the daily life of tea Xiaoyan "Tea Yan Yue color" has uploaded its own emoticons on WeChat: the daily life of tea Xiaoyan. In terms of type, this is a set of static plane emoticons, the design is a little young, but the cute and playful ancient style girl in the logo also attracted many fans. After this set of emoticons on the line, the tea color not only online promotion, but also combined with the offline stores to carry out auxiliary marketing - as long as the tea color in any store to show the download emoticons page, you can get a tea color produced by the color of the "bean book". In about half a month, the number of downloads of this set of emoticons has already exceeded 20,000, and the number of uses has exceeded 100,000. Sometimes, although emoticons do not directly lead users to buy, they can make consumers remember you, and may even deepen their goodwill towards the brand because of an emoticon. If the timing is right and the promotion is appropriate, emoticons can be used to promote a brand's marketing. In addition to "Tea Face", there are many other brands that utilize emoji marketing. For example, Coca-Cola, Xiaoming students, KFC uncle, McDonald's, etc., have used a set of emoticons to link tens of thousands of loyal users.03 use of touchpoint marketing to prompt customers to repurchase Usually we do marketing, a lot of effort is spent outside the restaurant in order to improve brand awareness, to attract customers to the store to consume. But in fact, those who have entered the store to consume customers, should also be the focus of marketing objects. Customers from the store, ordering, leaving the store, everywhere is a place where marketing can be A: customers into the store before the marketing, for example, before the customer into the store, many customers in the meal when choosing a restaurant, there are difficulties in choosing. But if you set up an interesting link at the entrance of the restaurant to attract the attention of consumers, then it can improve the possibility of consumers stepping into your restaurant. Some time ago, the challenge of "10 seconds free" mode, which is a hot challenge on Jittery Voice, has been adopted by some restaurants. Guests can participate in the 10-second challenge when they arrive at the restaurant. Participants pressed to the number of seconds for 10:00, that is, the challenge is successful, the meal free of charge. This not only attracts customers, but also allows them to take the initiative to spread the word.B: Customers waiting for a place in the marketing of many restaurants during peak hours often have customers queuing up at the door waiting for a place in the case. Waiting for a long time will inevitably cause customers to complain, resulting in the loss of customers. And excellent restaurants will utilize this process to enhance the customer experience. For example, a grilled fish restaurant will give movie tickets to customers waiting in line during peak queuing times. As long as the queue is expected to last more than 2 hours, they can pick up the queue sheet and go to a movie first, then come back to eat grilled fish. In this way, for customers, waiting for their meal also becomes a kind of enjoyment. And for the restaurant, so that customers have something in advance, to some extent, can also reduce the problem of queuing turnover rate. On this issue, I have been in the restaurant owner to use these three "careful machine" turnover immediately increased by 30% (click on the blue word can be viewed) has been described in detail, the bosses may wish to refer to.C: customer ordering marketing customers into the restaurant, the next step is to start ordering food. In this section, we can also give customers to make some "little surprise". For example, a restaurant in Tianjin launched a dish called "whatever you want", the customer if you order this dish, and do not know what style of food will be eaten, everything is unknown. Moreover, how much the dish is worth is not determined by the restaurant, but by the customer who eats the dish. The customer pays whatever they feel it is worth. Usually, the pricing of the dish is decided by the restaurant, this kind of activity, in the opposite direction, gives the initiative to the customer, brings uncertainty, but also brings surprises and pleasant surprises. But in the end, I would like to remind you that the premise of doing any marketing is: your product must be able to stand. Otherwise, play more tricks, but also can not be long.