1 first of all, you should choose your brand type, such as Chinese food, hot pot, string string and so on. There must be a choice of brand type.
2, the most basic, brand selection, taste control, brand selection, let different people try many times, and constantly improve until 80% of people are satisfied. 100% impossible.
3. Brand positioning and decoration. Decoration is the key, he should show the characteristics of the brand. For example, our company's current chain stores use many elements of local minority styles. The whole decoration can show your position in the market and the people you are targeting.
4. Open a store to promote operation. We should gradually establish a brand corporate culture. Can be properly displayed in the store. Reflect the corporate culture from the details of decoration and service. Promotion, aiming at the target population, focusing on promotion. Now is the Internet age, and you can find local multimedia, cinemas, taxis and so on. Promote your brand.
5. Sponsor or use your own brand to do public welfare undertakings.
In a word, I think the establishment of brand should start from many aspects. The most basic thing is to be hard. Basic skills are better. In order to have the next step.