Haier Group is the fourth largest white goods manufacturer in the world and the most valuable brand in China. Haier has established 29 manufacturing bases, 8 comprehensive R&D centers and 65,438+09 overseas trading companies, with more than 50,000 employees worldwide, and has developed into a large multinational enterprise group. In 2008, Haier Group achieved a global turnover of 654.38+0.22 billion yuan.

Under the guidance of the famous brand strategy established by CEO Zhang Ruimin, Haier Group has successively implemented the famous brand strategy, diversification strategy and internationalization strategy. At the end of 2005, Haier entered the fourth strategic stage-global brand strategy stage. After 24 years' efforts, the reputation of Haier brand in the world has been greatly improved. In 2008, Haier brand value reached 80.3 billion yuan. Since 2002, Haier brand value has been the most valuable brand in China for seven consecutive years. Haier brand refrigerators, air conditioners, washing machines, televisions, water heaters, computers, mobile phones, home integration and other 19 products were rated as famous brands in China, among which Haier refrigerators and washing machines were also rated as the first batch of China world famous brands by AQSIQ. In March 2008, Haier was selected as the "Top Ten World-class Brands in China" by the Financial Times for the second time. In June 2008, Haier was ranked 13 in Forbes "Top 600 Most Prestigious Enterprises in the World", which is the highest ranked enterprise in China. In July 2008, Haier Group ranked first in the list of "Comprehensive Leadership of Mainland Enterprises in China" for five consecutive years in the "Top 200 Asian Enterprises" organized by The Asian Wall Street Journal. Haier has become one of the world-class brands, and its influence is rising rapidly with the expansion of the global market.