The owner's building of Yiwu Futian Farm has one characteristic: unruly, courageous and fond of enjoyment. His success and failure are related to this feature. Lou Guo Hui finally paid the price for his audacity. On June 7, 2008, 10, Guo Hui, a 43-year-old citizen of Yiwu, was criminally detained by Yiwu police on suspicion of illegally absorbing public deposits. According to the preliminary examination by the police, Lou has not repaid the principal (excluding interest) of more than 6 billion people in the society, and has not repaid more than 90 million yuan in bank loans. In June 2008, the project he invested in was unable to pay the high interest of hundreds of millions of yuan due to poor management, which led to the break of the capital chain. In Yiwu business circle, few people don't know Lou's name. 1992 to 2006, nine enterprises including Yiwu Mei Jia Stationery Industry Co., Ltd., Yiwu Boya Stationery Co., Ltd., Yiwu Huisheng Biotechnology Co., Ltd., Zhejiang Mei Jia Investment Co., Ltd., Yiwu Futian Exhibition Service Co., Ltd., Yiwu Futian Farm, Lanxi Zhuge Town Comprehensive Market and Longyou Fujingwan Real Estate were successively established. To this end, he was not only elected as the president of Yiwu Stationery Industry Association, but also a representative of Jinhua Municipal People's Congress and a member of Yiwu Municipal Political Consultative Conference. Lou Guo Hui seems to be a "promising" young entrepreneur from the perspective of enterprise management and social responsibility. But now everything is different. So, how did Lou Guo Hui go from a "promising young boss" to such a "point of no return"? Yiwu boss, who had dealt with Lou, told reporters that Lou's characteristics are: unruly, courageous and fond of pleasure. Success is Xiao He, failure is me. Lou Guo Hui's success and failure are related to his personality. As early as the early days of reform and opening up, Lou Ying, Lou's father, was a business expert in Yiwu. Lou Ying worked as a craftsman and welder, and later founded Zhujiali Wool Mill in Yiwu County. 1985, when the first batch of "ten thousand yuan households" appeared in Yiwu, they didn't know that Lou Ying had nearly 65438+ 1 100 million yuan of family assets as early as 1980, and became one of the first few people in Yiwu to get rich. From 1984, the wool processing factory operated by Lou is mainly foreign trade, and the business is very good. It was not until 1989 that I switched to lace business. However, due to the poor sales of 199 1 year, 1992 set up a trademark printing company, and 1996 switched to the belt business again until 1997, when the enterprise was acquired by its subsidiary Guo Hui. Lou Guohui once expressed great regret about his father's entrepreneurial journey: "My father was bold in those days and really wanted to make a fortune. It's a pity that my father had a good eye, but he was too cautious and didn't persist in the end. There are still people in the world who are afraid of making too much money! " Lou Cai Ying seems to agree with his son's "criticism": "Young people like to take risks, pursue endlessly, dare to do large-scale, and finally achieve high risks and high returns. I really sigh for this. " Lou Guo Hui's entrepreneurial process really benefited from "courage". But this courage is slowly getting bigger. 1989, the 24-year-old Lou borrowed 15000 yuan from his uncle as the start-up capital, and rented a small shop of 10 square meter with his wife in Chaoyangmen, Beijing, and started the clothing business cautiously. In this small shop, which is both a storefront, a warehouse and a couple's living room, the couple worked hard for half a year but lost a lot of money. Later, Lou Guo Hui was entrusted by others to sell fashion in Guangzhou. At this time, Lou Guo Hui learned the lesson of "timidity" and became brave. Because of lack of funds, he used other people's funds to expand his business, that is, he would rather buy more expensive goods. As long as the other party is willing to pay on credit, he will change careers, engage in wholesale and resell clothes. In this way, although the profit is thinner than others, it changes hands quickly and in large quantities, so the money comes quickly. By snowballing like this, his funds are getting stronger and stronger. This is one characteristic that distinguishes him from his father: he dares to take risks! 199 1 year, Lou left his wife's clothing store with a thriving business and opened a consignment office from Guangzhou to Zhengzhou with friends. Among the goods between merchants and customers, he found that fashionable stationery imported from Hong Kong was very popular, so he switched to stationery. Half a year later, "Boya Stationery Company" was born. With the continuous expansion of business, "Boya" has become more and more famous, and Lou has gradually become the "stationery king" in Yiwu market. Development 1996 While the building stationery business is booming, the Yiwu municipal government has issued preferential policies for agricultural development and put forward the idea of developing small red soil watersheds in northern Yiwu. At that time, Lou set his sights on Longshanbei, known as the "Great Northern Wilderness" in Yiwu, and "bought" the right to use 600 mu of barren hills and wasteland at a price of 1 10,000 yuan per mu, thus establishing "Futian Farm". In the early stage of the project, he invested 40 million yuan to plant fruits and pave lawns, creating a good ecological environment, and he began to engage in sightseeing agriculture. Therefore, Lou invited Zhejiang University, Nanjing Forestry College and other relevant experts to work out the six-stage development plan of "country club, water park, flowers, orchard, leisure log cabin and fishing". 200 1 Futian Farm has become a golden signboard for leisure tourism in Yiwu after its completion. It has become the first choice for many Yiwu people to take their families to Futian Farm for fishing, barbecue, swimming and playing slides during holidays. The local government holds large-scale activities such as expositions and often takes representatives to visit the farm. However, due to the lack of sustainable innovation ability of Futian Farm, with the change of people's leisure style and the dilution of freshness, around 2006, when Lou turned his attention to real estate, the business gradually faded. After 2005, with the further warming of the real estate market in China, Lou began to set foot in the real estate industry. In February 2006, Lou founded Zhejiang Investment Co., Ltd., and later established a real estate project development company in Lanxi-"Lanxi Real Estate Co., Ltd." with a registered capital of100000 yuan to develop the comprehensive market project in Zhuge Village. In September 2006, Lou established Longyou Real Estate Co., Ltd. again with a registered capital of100,000 yuan. In April 2007, Lou began to invest in the Longyou Fujingwan project. The globrand.com project covers a total area of 173 mu, with a total construction area of 58,000 square meters and a planned total investment of 200 million yuan. This is a building complex integrating residence, tourism, leisure, conference and entertainment functions, including five-star hotels and supporting high-grade conference functions, entertainment functions and catering services. However, it is these real estate projects that have become the last straw to crush Lou Guohui. Zhuge village's investment was not successful, and the project cost the building tens of millions of yuan. In 2006, he began to borrow money from the society at high interest rate for land bidding, real estate development and personal profligacy. The fallen father Lou Ying has been doing business in Yiwu for decades, and all four brothers and sisters are businessmen. In addition, he is also a well-known figure in Yiwu business circle. Lou Guo Hui has extensive contacts in Yiwu and even Jinhua. However, many people have a bad impression of him. "I don't want to deal with people who don't speak good faith." Zhou Xiaoguang, the chairman of Guangxin Holding Group, told reporters that she has had financial contacts with Lou Guo Hui for some time. Before 2005, Lou often borrowed money for capital turnover, ranging from 2 million yuan, 3 million yuan or even 5 million yuan each time. "But, every time he said to borrow it for half a month, the result was only one month; It will take three months or even longer to borrow one month. " This kind of borrowing money has been used more than twenty or thirty times in Zhou Xiaoguang. Later, Zhou Xiaoguang considered Lou's "integrity of the poor" and stopped financial dealings with him. "People who don't keep their word will eventually find it difficult to gain a foothold in the business world." Zhou Xiaoguang said. Zheng Zhongzhong, the chairman of True Love Group, had the same experience with him, and finally cut off the capital exchange with him. "People who always break their promises, you are not practical in dealing with him." Zheng Zhong said. Perhaps it was after this that Lou Guo Hui started a bolder method: borrowing at high interest rates. In Yiwu, where private capital is abundant, it is not difficult to borrow at high interest in the name of building Guo Hui. As a result, Lou's "boldness" is once again reflected: before "bankruptcy", the monthly interest rate of private lending he promised was as high as 9 points. This is equivalent to borrowing 1 1,000 yuan, and the monthly interest alone is 900 yuan. Although up to now, the details of Lou Guo Hui's permission to borrow money from the private sector at high interest rates are still unknown, from the police's review, Lou's loan amount is not a small sum. "Several hundred million yuan of principal" is a vague statement. The insider told the reporter, "It is about 400 million to 500 million yuan." Almost at the same time that Lou was detained, Jinhua China-Hong Kong real estate executives collectively disappeared. "Ding Qingping, the owner of China-Hong Kong real estate, once lent Lou150,000 yuan. The money is not coming back, and now he has run away. " The insider told reporters. Lou Guo Hui's high-interest loan is not only used for land bidding and real estate development, but also for his personal extravagance and waste. Lou Guo Hui likes cars. As early as 1997, he bought a Mercedes-Benz. He bought a BMW 745 in 2004. "Enterprises can do this, and few good cars can't survive." Lou Guo Hui often said that buying a famous car is "the need of a company's image and work". But since then, his car purchase has obviously gone beyond the scope of "work". According to Lou Guo Hui's account after his detention, after 2006, he spent a lot of high-interest loans and bought 1 1 cars, including a Bentley. It is reported that the price of this brand car in the mainland is between 3 million yuan and120,000 yuan. Lou Guo Hui can use so many cars by himself? According to Lou, in June this year, after the capital chain was broken due to poor management of investment projects and inability to pay hundreds of millions of high interest rates, he once left Yiwu and fled to Hangzhou because of the intimidation of creditors. However, it is reported that Lou had an affair with a woman in Hangzhou and spent tens of millions of yuan to buy a high-end villa for her. "According to this speculation, he bought so many cars, and it is very likely that some of them were given to his lover."