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Why is Meng Fei Noodle House opening a branch in London when it has closed store after store on the mainland?

Can't keep it open in China, squeezed out by authentic small noodle lovers, so it continues to open abroad under the banner of small noodles. Recently, Meng Fei is really living on pins and needles, first of all, because of their own catering stores to sell a beer "Meng Fei small brew" by the beer company sued the court, and then more than a wave of store closure, can be said to be a variety of bad things after a wave. Before the opening of Meng Fei small noodle, it is Meng Fei's career in the years of red-hot, a lot of viewers come to the store hot, but in the last two years seems to be weak, not only the market is not as good as before, the reputation is also more and more can not be.

The star opened a store has long become a trend, however, their prices are often more expensive than ordinary stores, which is nowadays many people spit Meng Fei small noodles an important reason.

But Meng Fei previously explained in an interview, he chose the store are in some very busy places, after deducting the expensive rent in fact, the price of the noodles to buy more than twenty is not expensive. This is also acceptable, after all, in Shenzhen, Beijing, these big cities casually eat a fast food also have to twenty or thirty, this price is still can be consumed.

Meng Fei's small noodles, although the domestic closure of the store frequently, the new store abroad but non-stop open, in Melbourne and Sydney, Australia **** opened three stores, in the local popularity soaring. Brand responsible person said, Meng Fei's small noodles have shifted the focus to the overseas market, plans to continue to open stores in the United States and the United Kingdom this year, while Australia plans to open another 10 stores. New e-commerce channels and open up new markets overseas, Meng Fei's small noodles have embarked on a brand self-help road, industry insiders say, so see, Meng Fei's small noodles domestic stores closed in time to stop the loss may not not be a good decision, the transfer of business center of gravity for the transformation of the more star restaurant provides a new reference.