The digitization of the showroom (online showroom) is based on the Internet, mobile Internet technology, multimedia, social communities, big data and other technologies to integrate online and offline marketing, to build enterprise marketing showroom (online showroom combined with offline showroom) of the new business, is the path of the physical showroom upgrading and transformation.

01 Digitalization of physical showroom, the intersection of online and offline integrated marketing

Showroom as a place to display goods, ancient, in the last 10 years showroom as a display of the comprehensive strength of the brand, the application of a wide range. Especially in a variety of exhibitions/experience stores set up showrooms, find ways to get as many customers as possible in a short period of time from the large traffic.

The application of the showroom contains: exhibition showroom, experience store showroom, corporate showroom and so on.

In the process of Internet technology sinking to the entity, the digitalization of the showroom (online showroom) has become a meeting point for enterprises to realize the integration of online and offline.

The digitization of the showroom referred to in this article is the integration of the Internet, social tools and other information technology to realize the digitization of the physical showroom, to create the characteristics of the user's offline online experience and interactive marketing.? Does not mean a single showroom multimedia play or pure virtual digitized showroom.

Digitalization of the showroom should cover the following business key points:

1,? Offline online all-round perception, experience goods

When customers come to the showroom to experience a product offline perception, you can also scan the QR code of the product to get the corresponding online information. Online product display, including e-books, short videos and other forms of product themes, technology, quality and other comprehensive introduction to attract customers.

2.? Multi-screen interaction, leaving the showroom can still be continued marketing follow-up

Multi-screen interaction refers to the showroom screen, marketers and customers cell phones. Each screen carries different functions of the showroom. The showroom screen plays the company's brand consulting; marketers share marketing content with customers through cell phones; customers scan codes or receive and browse product information with their cell phones. Multi-screen interaction achieves information connection and interaction, and continues to realize interactive marketing after customers leave the showroom.

3.? Drawing, prize and other digital marketing planning to get customers

Customers to the showroom can quickly participate in corporate marketing activities through cell phones, such as drawing, prizes, coupons, access to cell phones and e-mail and other means of communication, the establishment of interactive marketing.

4.? Through the community to spread the showroom marketing activities diversion

Showroom marketing activities, not limited to the showroom customer traffic, can be synchronized in the live broadcast, media and other ways to get online traffic, revitalization of the existing customer base again marketing, to achieve three-dimensional customer acquisition marketing.

02 showroom digital platform (online showroom), master showroom customer acquisition ability, the whole follow-up order

In order to meet the demand for showroom enhancement and transformation, showroom digital marketing platform, corresponding to the need to have the core competencies are as follows:

1,? Digital management capability of marketing content

It can quickly realize the online production of e-books, e-books (PDF) and short videos uploaded to form a marketing data center, which can be ****enjoyed in different stores and showrooms.

2, ? Open up the self-media and community communication ability

It can quickly establish connection with the customers who come to the showroom and share the marketing content, and at the same time, support the ability to gain customers through social media communication.

3,? Ability to plan showroom activities on-site

Ability to quickly plan activities such as lucky draws, prizes, coupons, etc. on the platform on-site according to the flow of customers, and complete online and offline activities on-site.

4, ? Ability to acquire customers and interactive follow-up in the showroom

Ability to track the flow of customer acquisition in the showroom, marketing ability of marketers, heat analysis of products and other big data analysis capabilities.

In summary, the digital showroom will undoubtedly become the focus. The showroom digital platform (online showroom) should be able to support the exhibition showroom, store showroom multi-scene application. Using the SAAS leasing model, the input cost will be much less, and the project risk is also controllable.

Attached: online enterprise showroom