Let's talk about joining and creating our own brand

About joining

About joining: registered brand, elegant image, molded packaging, simple operation process, food with acceptable taste, seemingly indifferent after-sales service, and fairly high joining fee. Finally, the core material package purchased repeatedly.

the first day of joining

actually, joining a brand is actually very simple. Take the simplest example, such as a brand of rice fast food, for example, join 28 thousand yuan and study for three days. Your round-trip travel expenses will be borne by the company, because you will definitely join, and because you are ready to join before you go, and you are ready for the joining fee. The course will be arranged in this way: on the first day, there will be a lot of sermons. The sales consultant seems to be like a master of ceremonies registering a newly married couple, gushing about the investors' eyes. In such a sea of people, investors and brands are like a match made in heaven, and they are blessed with unparalleled praise and expectations. From the aspects of corporate culture, brand culture, brand packaging, product composition, passenger flow, profit ratio, profit value, opening branches again, benefiting the society, etc., time passed so quickly that it passed the meal. Suddenly, clap your head, take back your high enthusiasm and visit the physical store.

I was hungry, and I smelled the spice of the food that was dispersed in the air, so I didn't have the heart to listen to the boring words such as the composition of the restaurant. I just want to wolf down my stomach. When you are really full, you will feel fragrant and really fragrant. Waiting for the class in the afternoon with satisfaction.

It's over three o'clock, so naturally it won't make much sense. Students study salad platters and various homemade drinks seriously, and colleagues are regarded as dessert after meals. While watching their own labor results and replenishing the body's water loss, they seem to have mastered all the essentials. When I was satisfied, a joining agreement was also put on the table, just like the teacher told the parents to sign, sign and pay the money.

The second day of joining

The theme of the second day may be only half an hour, and the training is so simple and natural. Each student will do it twice, and the morning will be over. In the afternoon, it is the production of marginal products and snacks, the same raw material package, and almost the same operation method. On the third day of graduation, I distributed some articles and operation manuals given in the agreement, and returned home with confidence. I think I can earn money by learning a lot of cooking methods, like since heaven gave the talent, let it be employed!, but I don't even know how to cook during the New Year. Some time ago, I met a friend from Guizhou. The young couple opened a grilled fish restaurant, but they couldn't even mix cold dishes, so they only sold grilled fish and wanted to shoot cucumbers. Sorry, this is really not available. Is this the fault of the franchisees or the problem of personal cognition? You said that you don't even understand the rice flour, and you just want to compete with the dog's disregard, which really makes people sigh.

On the third day of joining

By the way, it should be added that you have to spend a lot of money to buy a bunch of core materials before taking the bus. Otherwise you can't do anything.

why don't you open a shop?

select a site, open a shop and wait for guests to enter the store.

I've talked so much about the simple process of joining, just to show that catering is actually very simple, and the simplicity here is the same as the title-micro catering, because the personnel management system and software of large catering are very valuable, so let's just talk about the operation of a single product first. The last paragraph said that investors are "waiting". Why do you say that? Because they don't have many contacts, they have to choose the simplest operation project, and they don't know much about marketing. No guests are the most anxious for the store. But with the guests, more expenses and costs will be spent on the core materials. Since then, we have studied the replacement materials and cut corners, and the taste is getting worse every day. If you have so much ability to study and create, why did you learn to join in the first place? In fact, some franchisees are also very mercenary. A bag of core materials with a cost of 27 yuan actually sells for 141 yuan. No wonder the profit ratio will be much lower.

I'd like to advise you

I'd like to advise investors who have already joined the company to do it seriously, attentively and well. Good service is the main thing. Study and create after you have a stable income.

digression about joining

Brand registration: It's very simple, but the name is very troublesome. China people have basically registered all catchy words.

brand culture: in fact, it is a story. If you are willing to tell it, it is reasonable and reasonable. I am willing to listen. Don't go back. There are no historical stories. They are all made up by future generations.

image packaging: depending on your preferences, just like tattoos, it's not necessarily a happy tattoo that won't look good, but a creative point. If your creativity is trendy enough, you will lead the trend.

food preparation: it seems to be the most difficult thing, and many students feel the most profound thing. In fact, all the franchisees have hardly cooked at home, or they will only be simple. At the very least, it is a player who can't use other fragrant materials except pepper aniseed; At the very least, it is a player who has never seen the ingredient list of thirteen incense; At the very least, it is a player who can only buy dumpling wrappers in jiaozi. I can't believe I used parallelism. I think if I can read the seasoning list, I can cook a lot of home-cooked dishes. Therefore, I suggest that it is good to visit the seasoning area of the supermarket more when you are free.

Let's talk about marketing: group buying, take-away, contacts, promotions, gifts, interactions, gifts, discounts, coupons, and so on. What kind of store is suitable for your home, figure it out for yourself.

about creating your own brand

To sum up, it seems unnecessary to talk about creating your own brand. Catering is risky and investment needs to be cautious. Small and micro catering does have a small risk factor, but we must also learn to regulate ourselves.