In order to ensure the high-quality and high-level development of things or work, it is often necessary to prepare a plan in advance, which is a written plan made after comprehensively considering the factors related to things or problems. So how should the plan be formulated properly? The following are six restaurant marketing plans I have compiled. Welcome to share them. Restaurant marketing plan article 1

"Crossing Qixi Night; Meet a more beautiful you "and the planning proposal of Qixi marketing activities in western restaurants

The first part is to refine the views

1. Define the purpose of the activities.

through the analysis of the operating conditions and surrounding environment of the western restaurant, we must first make clear what problems we hope to solve through the Qixi marketing activities. Is it to quickly enhance the popularity and brand image of western restaurants? Or is it mainly to promote sales? Different direct purposes will lead to differences in the theme and details of the event.

according to the analysis of the general industry situation, the catering industry is not worried about having no guests at home during the festival period. For the middle and high-end western restaurants, I think it is more important to create a good image and consumption atmosphere of the restaurant through the analysis of the target consumer groups (mainly 21-41-year-old groups) and the packaging of the event theme and the promotion in advance, so as to attract the attention of the target groups in advance. Simply put, it is how to better, more and more accurately grasp the target customer base before the festival to ensure the sales during the festival.

2. Refine opinions

Attracting more audiences' attention is the key to this marketing activity, and no matter what form the event is implemented, it must be very attractive; No matter where the venue is chosen, there must be a considerable flow of people; No matter how many people participate in the activity, it is most important to grasp the target audience.

part ii strategy introduction

1. analysis of target audience of western restaurants

considering three questions, who will go to middle and high-end western restaurants for consumption? How do they spend? What are the expectations in the process of consumption?

Mid-to-high-end western restaurants have gradually become an ideal place for people to make friends, have business talks and get together. Besides consuming meals, consumers pay more attention to the environment and atmosphere. This group of people have established values, love life, have certain opinions and tastes, and they pay more attention to spiritual enjoyment besides the product itself.

according to the marketing background of Qixi Festival, we will target the middle and high-end people aged 21-41.

When they eat in a restaurant, they not only want delicious food, but also pay attention to value-added factors such as environment, atmosphere and culture.

Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there any discount? What spiritual benefits did it bring to them?

2. How to attract them?

Tanabata is "China's Valentine's Day", because the positioning of the festival makes it cultural. How can we hope that the target group will pay attention to it? During the activity, the high-end and unique image of the western restaurant was established with packaging full of Qixi cultural atmosphere; In order to meet the needs of the target audience, creative activity themes detonate the market; Visible discounts attract more target groups to join.

3. Highlights of differentiation of marketing activities

Highlights of environmental atmosphere: The western restaurant is packaged with the famous "Qixi Xiangqiao Club" cultural customs to make it unique, creative, cultural and stylish. Restaurant marketing plan 2

Through the 6.1××× Father's Day and the publicity on that day, we will give warm reminders and gifts to customers who have dined, and provide customers with other over-value services, so as to move customers and increase their emotional attention to our spicy lotus club, and constantly focus on spicy wind, thereby improving our turnover, customers' turn-around rate and loyalty to our brand of spicy lotus club.

Through our emotional marketing (providing value-added services), we will continuously improve the market share of our Spicy Lotus Club in Langfang catering market and keep ahead of our competitors.

is an act of completing our brand strategy.

second, the activity time: 21xx-16-××

third, the activity place: Spicy Lotus Club

fourth, the activity content

1. Customers who come to our store for dinner on Father's Day can call their father for free, whether it is local or domestic long distance. Time limit is 15 minutes.

2. Customers who come to our store for dinner on Father's Day will have the opportunity to take a photo for free and send it to my father for free.

3. If a guest invites his father to our restaurant for dinner on Father's Day, he can enjoy the following benefits: (1) Take a photo for free; (2), send a shadow box; (3) Send 13 special dishes to commemorate Father's Day; (4) Send a gift (tie, etc.).

4. If you invite your father to dinner, you can enjoy the above discount and 8.8% discount on the whole order;

5. For fathers who celebrate their birthdays on Father's Day, our store provides a free Father's Day family package table for less than 11 people. Restaurant Father's Day activity planning scheme-planning book Restaurant Father's Day activity planning scheme-planning book. (The father's birthday must be based on the date on the second-generation ID card, he has reached the legal age of marriage for more than one year, and he has taken photos with his children)

V. Publicity and atmosphere creation

(1) Foreign advertising

1. Two print media advertisements;

2. The second issue of TV advertisement;

3. Online advertising;

4. Advertisements for high-grade buildings

(2). Mass sending of short messages.

SMS content: 6.15 Father's Day is coming, and all staff of Spicy Wind wish your father or you health and happiness as a father! Fathers whose birthdays are on the same day (6.15) can enjoy a free family package! There are more surprises! Telephone number for ordering food:

(3) Through the arrangement of various advertisements (pictures and words) in different locations inside and outside the store, we will carry out all-round and three-dimensional publicity to create a strong Father's Day cultural atmosphere in the store. The specific work arrangement is as follows:

1. Water sign outside the store to remind customers for the first time;

2. In-store advertising and atmosphere creation:

(1), 3 X display stands;

(2) 31 spray-painted pictures;

(3) Special Father's Day menu;

(4) Free Father's Day family package;

(5) Soft writing on the table (from Children's Day on June 1st to Father's Day on June 5th); (6) Background music: Chen Hong's "Go home often", and Cui Jinghao and Liu Hegang's two versions of "Father" are played circularly;

(7), employee greetings: Happy Father's Day! And so on to remind customers of the second and third Father's Day, so that customers can feel Father's Day or think of their father in their hometown or the hardships and difficulties of being a father, which is not easy to pave the way for the later touching!

3. On-the-spot interaction:

(1). Send a father-son (female) heart-to-heart dish. Blessing words: I wish the father, son and daughter in the world will always be heart-to-heart and happy!

(2) Take photos on the spot. Voice over: Leaders, let's leave this eternal moment on this unforgettable day of Father's Day! We'll send it or send it to you then;

(3) propose a toast to the father at the scene and the father in the world. Toast: Today is Father's Day. I wish the father at the scene and the father far away from home a happy holiday and good health!

(4), (after the toast) said: Leaders, my assistant and I present a song "Father" to the fathers and guests at the scene, and wish you and your Father's Day happiness and good health again! (Push the atmosphere to a climax)

VI. Precautions

1. Propagandizing manuscripts, words and expressions should be appropriate, accurate and in place. If they are too much, they will be false. If they are not enough, they will not be able to have feelings with customers, and it will be difficult to touch customers.

2. All staff should be trained on the contents of Father's Day activities to get familiar with them.

3. Father's Day promotions cannot be enjoyed at the same time as other promotions.

fathers who come to our store for their birthdays on Father's Day must make an appointment in advance.

5. When my father celebrated his birthday in our store or invited him to dinner in our store, he should organize the management to say a toast to his father's restaurant marketing plan. 3

A company profile:

xxx is a restaurant with theme characteristics (mainly western food), which is different from the traditional restaurant management mode. xxx combines catering with bars. It is a unique dining tribe with decadent and gorgeous, individuality and freedom, publicity and art, which combines the bars decorated by African primitive tribes with the theme restaurants of the same style. Xxx is a paradise where modern people are full of individuality, admire art and pursue a free and stress-free lifestyle. After enjoying delicious food, at the same time, you can have an elegant sip of wine, which can also warm your stomach after drinking. Such a perfect combination creates a small tribe that is loved by young people.

company scale:

xxx has total assets of 3.6 million yuan, with a storefront area of 211 square meters and a total area of 411 square meters. The storefront is two-story, with a restaurant on the first floor and a quiet bar on the second floor, all of which are decorated in the style of African primitive tribes.

purpose: bring you a different life from different perspectives, and regain your youth from here.

Our main target group is young people in the fashion front. According to the actual situation in Nanchang, our main target group is young college students.

2. Planning content:

(1) We will launch a xx special session in xxx group purchase, and sell our weekend theme party/ holiday party in group purchase. According to the current fashion trends, we will launch corresponding themes, launch different parties every week, and we will also plan corresponding parties according to different festivals.

(2) sell xxx's xx card online. This is the way to hang our VIP on the handle for group purchase, and directly ban how much we spend before we can apply for membership. Of course, we will still adopt the traditional membership mode offline.

the purpose of three-network marketing planning

a. By launching a novel party/ holiday party on the group buying platform of Handan, the unique style of our bar will be instilled in the consumer groups.

B. discount card group purchase activities attract customers with the temptation of discounts, and call VIP the chief of our store and membership card the chief card, which is a novel title to attract customers and highlight the characteristics of our tribe.

C. lock in our target market and make our party the best choice for fashionable youth.

analysis of network marketing environment

(1) analysis of political environment

(2) analysis of economic environment

(3) analysis of consumer demand

(4) analysis of internal environment of the industry

SWOT analysis of planning network marketing

1. Advantages of network marketing

1. It is conducive to obtaining future competitive advantages

. Autonomy

3, cost advantage

4, good communication

5, optimized service

6, multimedia effect

2. Current problems in online marketing

1. Lack of trust

2. Lack of interest

3. Technical and security issues

4. Price issues <

2. Study the design method of its website and realize how it uses the limited space of the screen to display the image and business information of the enterprise.

3. Pay attention to the details of website design.

4. Find out the geographical area where it conducts business, so as to judge its strength and business quality from the customer list.

5. Record its transmission speed, especially the downloading time of graphics, because speed is the key factor for the website to retain customers.

6. Check whether there are other people's graphic advertisements on its site, so as to judge the cooperative relationship between the enterprise and other enterprises in the industry.

4. Opportunities for online marketing

1. Changes in consumer values-fierce enterprise competition ushered in the era of consumer-led marketing.

2. The business competition is becoming increasingly fierce-the superficial marketing methods have lost their competitiveness.

3. The impact of network characteristics on the traditional business model-the network is interactive, virtual, private and global, which makes analysis, planning, execution and control easy, convenient and efficient, and the traditional business model is dwarfed.

six goals of network marketing

1. attract more young people's attention and turn it into our xxx.

2. Through this group purchase promotion, we will create the theme style of our xx personality publicity.

3. Let our xxx become the most popular xxx among college students in Nanchang.

4. The economic benefits are achieved: the monthly sales volume of patry on weekends is 1,611, and the monthly sales volume of Emirates cards is 211, with an estimated gross profit of 1.2 million yuan.

Seven specific network marketing schemes

Our target group is fashionable youth, so the special session we launched at Nanchang Station will design the shopping psychology of college students, that is, seeking novelty, strangeness and benefits.

1. We will launch our weekly weekend theme party and holiday party group buying activities. Such as: costume Christmas party, Valentine's Day star dance party, savage party, and so on ... Our group purchase price for each party is between 39 and 59, for example, Coke enjoys the original price of our Lijia package of RMB 151 xxx! Lijiaanchor 6 bottles+peanuts/banana slices/French fries/hemp leaves/flavored peanuts/rice fruit (3 out of 6)! Holidays are universal! Enjoy a relaxing and pleasant time under the flickering light!

2. We will also launch an upgraded membership card for chiefs of our tribe. Our chief cards are divided into: ordinary chiefs, super chiefs and noble chiefs. Then these cards can enjoy 11% discount, 21% discount and 7.5% discount respectively. And you can enjoy a free tribal double package for the first time with your card. For example, ordinary chiefs enjoy the value of 211 yuan (fruit salad 31 yuan, chicken chop with black pepper 98 yuan, fried pork chop with Hawaiian flavor 82 yuan). At the same time, the Chief Card we launched is upgraded with points. Every time you spend one yuan, you get one point. Ordinary cards can be upgraded to super chiefs only by accumulating 811 points. Super chiefs can become our noble chiefs if they accumulate 21xx points, and noble chiefs need to accumulate 4111 points to become the supreme of our store. For chiefs of different levels, the tableware and services we provide will be different, which will lead to grade differences. But only our supreme and noble chiefs can enjoy our exclusive service. The group purchase price of our Chief Card is 51 yuan, 61 yuan and 71 yuan.

Eight advertising campaigns

1. Make a weekend assembly number advertising campaign on the home page of xxx.