In order to promote the recovery of consumption and improve residents' willingness and ability to consume, we will take various measures to expand consumption and stimulate new consumption demand. On June 6th, the "Beijing Consumption Season" with the theme of "Taste Consumption, Beijing Faner Life" will be officially launched. At present, more than 400 key activities have been sorted out and 654.38+0.22 billion yuan of consumer vouchers have been issued.
After the official start of the Beijing consumption season on June 6th, it will last until the "Eleventh" Golden Week. During the period, six major activities will be carried out, covering ten major fields, including more than 200 key activities such as night capital and parent-child festival.
As the opening segment of Beijing's consumption season, Beijing Caiban will hold a kick-off event, five press conferences or media briefings, and hundreds of "live broadcast with goods" activities. At 20 o'clock on the evening of June 6, 79 landmarks, business districts and characteristic blocks in the city will light up the night capital at the same time to create a consumption atmosphere and help Beijing's consumption season activities.
As a heavyweight sector in Beijing's consumption season, the "Beijing coupon" sector will adopt the mode of 2.2 billion government-enterprise special coupons and 654.38 billion platform coupons to benefit consumers.
Ryu Mi Yong, deputy director and spokesperson of Beijing Municipal Bureau of Commerce.
This time, the government will give some money, the platform will make up for it, and then the enterprise will make some concessions, so as to achieve the tripartite forces to incite the issuance of our coupons. Vouchers are mainly collected through JD.COM. COM APP, you can temporarily buy the corresponding products in our restaurants, shopping places, such as department stores, and some of our smart products, including online and offline, for verification. This time, we call it "10 billion coupons", including the government and urban areas, as well as our platforms and enterprises.
These include coupons for consumers in Beijing, coupons for smart products, and coupons for urban and rural poor, poor low-income families, community workers, front-line medical staff and other groups. On the morning of June 6th 10, get the first batch of coupons and smart product coupons from JD.COM app (reservation can be started from 0: 00 on June 5th).
In Beijing, you can use special coupons to participate in the offline store consumption of merchants in the catering and shopping fields. In June, * * * was distributed in four batches, the first batch of 2 million was distributed on June 6 10, and the other three batches were June 13, June 20 and June 27, respectively. The total value of each card package in 60 yuan includes: 1 coupon minus 10 yuan full of 50 yuan; 1 20 yuan coupons 100 yuan; 1 full 200 yuan minus 30 yuan coupons, each coupon is valid for 14 days. Consumers can also enjoy the preferential ratio of 1: 1 when paying.
Smart product coupons include online coupons and offline coupons. It can be used when purchasing 3 1 smart goods in the first batch of 7 participating physical stores. In June, * * * was distributed in two batches, the first batch of 1 10,000 sheets was distributed on June 6 10, and the second batch was distributed on June 18. For a single order over 2000 yuan, the subsidy is 10%, and the maximum subsidy is 400 yuan.
In addition, some payment platforms, e-commerce platforms and offline entities will also launch "10 billion subsidies" to make profits. The Municipal Bureau of Commerce, together with the Municipal Center for Disease Control and Prevention, has also formulated guidelines for the prevention and control of epidemic situation in Beijing's consumption season, so as to promote consumption activities, ensure safety first and prevent and control unabated.
Soso, deputy director of the Consumer Promotion Department of Beijing Municipal Bureau of Commerce.
Jingweipan will launch a special catering promotion with the theme of playing Beijing cuisine once a month. Jingyun plate will carry out 6 10 series activities around the main line of culture, and Beijing coupon plate will carry out "Let's move together" series activities. At the same time, during the consumption season, various districts will carry out a number of special activities such as "Eating All the Taste of Dongcheng", "Fengtai Online Cloud Hao Tao Good Things", "Shijingshan Jingxi Consumption Festival", "Taste the Happiness of Life" and "Happy Tongzhou Shopping".
Ryu Mi Yong, deputy director and spokesperson of Beijing Municipal Bureau of Commerce.
The just-concluded two sessions also specifically pointed out that to promote the recovery of consumption, it is necessary to stimulate consumer demand. In fact, it is an important measure to carry out the spirit of the two sessions to hold the activities of the consumption season this time to set off the atmosphere of the market where we consume. On the other hand, one end of our consumer market is connected with enterprises, and the other end is connected with our people. By expanding consumption and stabilizing consumption, we can stabilize enterprises and employment, which is also a good concrete embodiment of our "six stabilities" and "six guarantees"