1, secluded, traditional, the name of a call is not exported
Secluded words, traditional Chinese characters, although there is a unique point of memory, the face of the general public, call is not catchy is also difficult to spread. Kindergarten children can recognize the font at a glance, is a good font.
2, brand name and category completely unrelated
Good brand name, either let people feel affinity, or and category can be linked together, see the brand name can be associated with what is sold.
3, the English word elegant, do not know what is sold
The door is to convey to the customer "who I am, what I am selling" the first channel, the loss of this function, and then there is the international paradigm, but also lost value.
4, the front big, store name small
In the same distance, who is more likely to be seen, who will have more opportunities. Situation permitting, the font is as large as possible!
5, black holes show compulsion
2013 before the big environmental changes, in order to show their "high", forced, very popular like this black hole unfathomable style. After the change of the environment, catering tends to civilianization, in addition to clubs super high-end catering, this decoration has become synonymous with "refusing customers". The door should not be black, dark, dark, quiet.