Japan's Yoshinoya has a history of more than 100 years since the first chain store opened in 1899, and is a chain company that produces beef rice as its main product. In the 1990s, Yoshinoya continued to explore domestic and international markets, and made great achievements in the development and growth of new stores and products. By 2003, Yoshinoya had opened more than 900 chain stores in Japan and more than 200 overseas, mainly in the northern part of the United States, Singapore, Hong Kong and Taiwan, and the head office plans to rapidly capture the market in South Korea, the Philippines and other cities in recent years. Yoshinoya in the Japanese fast food industry has always maintained a high quality of goods and good service standards, "Yoshinoya" is also one of the well-known brands in the Japanese fast food industry.

In 2002, Yoshinoya invested in Shanghai with Shanghai Xinya Group Co., Ltd. and Mitsui Group Co., Ltd. to establish Shanghai Yoshinoya Fast Food Co. On August 8 of the same year, Yoshinoya opened its first flagship store on East Nanjing Road, a busy commercial street in Shanghai, followed by two chain stores on North Sichuan Road and Middle Huaihai Road by the end of 2002, both of which are located on major commercial streets. The company has always adhered to the principle of "Quality with Conscience", providing customers with high-quality products, a clean and warm environment and excellent service. The company plans to open a number of chain stores in Shanghai in the near future to quickly open and capture the market and make Yoshinoya one of the fast food restaurants that customers love and frequent.