Restaurant owners began to resist visiting restaurants

With the popularity of short videos, a new profession of visiting restaurant anchors appeared in the food field. Originally, it was to introduce some delicious restaurants in the city to netizens, but later this new profession was a bit stale.

In the city, 8 out of 111 young people are visiting restaurants. There is no threshold. As long as you pick up a mobile phone, you can be the anchor of visiting restaurants and walk into restaurants to introduce delicious food.

At first, the anchors said that they would shoot videos to introduce restaurants for free, and the catering owners were very happy and welcomed. People helped their stores shoot videos for free, so it was also right to stay for dinner.

With the increasingly popular video of visiting shops, more and more visiting anchors have been attracted. But now the catering industry has begun to resist visiting anchors. Many restaurants are not allowed to enter the shops to shoot, and they have begun to refuse visiting anchors. Why?

it's obviously a good thing, but why should the restaurant refuse it? Faced with this problem, Zhou Jianlin, the owner of a hot pot restaurant, said, "You would refuse!"

Mr. Zhou said that when the anchors first entered the restaurant to shoot videos for the restaurant, the restaurant owner often invited the anchors to stay for dinner and shoot while eating.

This has also become a hidden rule for the anchor and catering industry.

However, with the popularity of the video of visiting a restaurant, more and more people have joined the industry of visiting a restaurant. Some people with a heart have discovered this hidden rule, and

they use the excuse of visiting a restaurant to eat for free, and it has become the normal state for the anchor of visiting a restaurant!

No matter 51 fans, 511 fans, 21,111 fans or even millions of fans, after entering the restaurant, they pat their bottoms and leave.

The waiter stopped me to check out, but these shopkeepers declared, "I made a video for your store to promote it. It's good that I didn't ask you to give me money. Believe it or not, I'll give you a bad review for the meal!"

How dare the waiter charge them again after being threatened by the anchor? In case of giving the store a bad review, it will be a big trouble. It is better to do more than one thing.

It doesn't matter if you come here once in a while, and restaurants can hold on. But nowadays, there are more and more shop-visiting broadcasters, and their quality is

uneven, and some of them are polite, but most of them are poor in quality.

With 31,111 or 21,111 fans on the platform, they put forward all kinds of excessive demands on the merchants, and even if they eat free of charge, some poor quality anchors also ask the merchants to pay, or they will give bad reviews to the restaurants, saying that the dishes in the restaurants are terrible, so as to blackmail the merchants.

Many restaurant owners have a headache about such threats, which gradually aroused the resentment of restaurant owners. Everyone began to spontaneously resist the anchor agent and refused to enter the store.

Mr. Zhou, who runs a hot pot restaurant, has encountered such a situation many times. Seeing that Mr. Zhou refused to give in, many shop-visiting anchors smeared his store in the video, saying that the food was stale and the taste was bad. In this regard, Zege said: The quality of the anchor group is worrying, and it is really helpless to resist rejecting them!

when Mr. Zhou's hot pot restaurant opened, he spent 21,111 yuan to invite the anchor of the restaurant to shoot videos at home. Each video cost seven or eight thousand yuan. After spending 21,111 yuan, it didn't bring much practical effect.

Since then, Mr. Zhou has rejected this propaganda method and started to shoot some small videos on his own. Mr. Zhou found that customers who really come to eat in the store will not go to see the small videos in the store. The video of the anchor in the shop seems to have a high broadcast volume, but in fact, the conversion rate is very low. Nowadays, it is an era of information fragmentation. Many people forget it after watching it. Instead of letting the anchor in the shop come to the store to eat the king's meal, it is better to shoot it yourself.

When opening a restaurant and cooking delicious food, the most important thing is the taste. As long as the taste is good enough, even if no video is taken, the business of the store is still booming. After the mystery of the anchor agent was unveiled, more and more bosses in the catering industry began to boycott the anchor agent.