Current location - Recipe Complete Network - Catering training - The "WeChat official account operation" I learned in a week and how to get a good title are all here.
The "WeChat official account operation" I learned in a week and how to get a good title are all here.
WeChat Official Account Operation —— Eight Auxiliary Skills for Writing the Title of Explosive Articles

For my daily business, traffic is particularly important. My booth is in the middle. As long as the traffic comes to me, 95% of the transactions are target customers. Traffic is particularly important. Terrain and signboards have screened out a lot of traffic for me, and natural traffic is not dominant. How to drain quickly? Next, listen to the teacher.

What I learned this week is how to make a good title. Looking back on the skills you learned this week, how much have you mastered?

First, there is a consciousness: topics are like a person's appearance, beauty and ugliness are innate and cannot be changed (counted as the level of your writing), but a person's temperament and soul should be displayed through clothing. How can an elegant girl tolerate her simple and untidy clothes? Unless you are ordinary? The title is the same. If your content is good enough to help others, why not take responsibility and use your coverage to help more people? If you are full of blood, skills and wisdom, how can you want to die quietly in a corner?

The title is the author's internal driving force. A good headline makes everyone happy. How can this article help others? First of all, I have to meet my own needs before I can help others. My need is stronger than helping others. Strong demand is my important choice at present, and helping others is yet to come.

Second, it is popular. Find Daniel, authority, hot events and improve yourself. To gain popularity is to borrow others' strength to accomplish what you can't do, and to borrow thinking.

Third, the clever use of numbers makes people profitable. Numbers are sensitive, and numbers represent labels. Turning * * * demand into minority demand is bound to be stronger than public demand. Numbers have many advantages, representing accurate positioning and refreshing.

Fourth, increase the sense of substitution. This is a kind of thinking to pull relationships. It has something to do with me. I will definitely do something that concerns me. My brother invited me to accompany him. I said, who are the people invited? I invited xxx not to go! How could I lose the chance to make money at noon with a useless person? Today, my brother invited me to treat him again and asked me to accompany him. I said, who are you? The younger brother said: it is the good relationship between my little cousin and my cousin's daughter-in-law that allows me to screen out the small profits at noon, the sense of substitution, the voice of identity, and the return of the scene, just like screening interpersonal relationships and screening positioning relationships.

Fourth, take advantage of human weakness. Everyone has weaknesses that need to be filled. Understanding the weaknesses of human nature, such as arrogance, jealousy, rage, laziness, greed, lust and gluttony, is the internal root of human nature. In order to meet these needs, nothing is impossible. This is a good idea.

Today, one of my long-term customers gave me an unpleasant hint because of price fluctuation. I was too stupid to pay attention. It's been three days, and my appetite has decreased, but I don't see it. Today, she appeared in the next house, and I realized that she needed to fill her arrogance now, so I did. Sure enough, at noon. ...

She came and ordered a lot of food.

In addition to the process of growing up, people still need to make up for their own weaknesses, and people are also increasing their ability to make up for others' weaknesses in the process of growing up.

Sixth, make the finishing point. It is to string together several highlights of a written article in one sentence. If there is another bright spot in the article that is really inappropriate, write it in brackets behind or in front of the title, or put a label on the people targeted by this article at the back, or recommend it, which will play a strong role in making the finishing touch.

Today's lesson 32 is also a supplement to writing titles with eight skills.

1. Don't use the title that you can't understand at first sight. Readers have only one second at most to screen out a title, so they should learn to use more phrases to break sentences, use less complicated long sentences, use more popular words and use fluent words.

You and me are often used in the title, aren't you talking about me? The sense of substitution between you and me, the teacher said. Use more words that can sting you at a glance. Weaknesses of human nature, such as poverty, obesity, ugliness, failure, self-esteem, prohibition, divorce, infidelity, murder, selfishness … these words hurt most people invisibly. Knowing enough is also a deeper understanding of human nature.

4. The standard of the title is less than 32 words, and the recognition ability of WeChat is limited to 32 words. In addition, punctuation figures also occupy one grid, and Apple's mobile phone only displays 27 words.

5. Punctuation marks should be clicked and shared, and titles should be integrated into their own qualities, at least exposed.

6. The title should take into account both click and conversion. The title corresponds to the content, and the content corresponds to the crowd positioning. Don't ask the click rate. You have to be what you look like to keep people.

7. The previous 10 titles may be useless. I'm not tired of starting the topic a hundred times. I want to say that I have more important things to do, so give me some time to sort out my thoughts.

8. The title is optimized to four points:

(1) the title with Arabic numerals. Sensory images are the best.

② Don't use words repeatedly in the title. Don't repeat the same word in a title.

(3) Learn to highlight the front and put the most wonderful articles in front.

(4) Delete or replace painless words, and avoid spaces in the title.

This is what I learned this week. Whether I can make a good title depends on my comprehensive quality. I've grown up, too.