zi Ji's diary on March 2, 2122? Catering core competitiveness

What is core competitiveness? 1. Cost advantage is the core competitiveness of catering. Three highs and one low in catering: high ingredients, high rent, high manpower and low gross profit. 2. Team building is also the core competitiveness of catering. 3. Delicious taste is the basic standard of catering stores, and the taste will not be discussed normally.

how to find the core competitiveness?

1. Assume that the noodles in our noodle restaurant are delicious. We should find out what is the characteristic of our store besides taste (that is, what do we have that others don't have? )

2. Add the amount on the menu again. If the amount on the menu is 1,111 yuan, let's see if our sales can reach 5,111 yuan. If not, delete all those complicated and low-margin items.

3. As the third party of customers, we go through the whole process from entering the store to ordering and dining, and our own feelings are the feelings of customers. If the door is posted at sixes and sevens, and you don't know what to order when you get the menu, and the taste is average after you order it, then the business is definitely not good.

case: Jinhua Lao beef offal-core competitiveness

1.21 years old brand in Yiwu, Yiwu people must go to Jinhua Lao if they want to eat beef offal noodles.

2. Soup base: For the old Yiwu people, this is the most authentic beef soup base, with only salty mouth and nothing added;

? 3. Noodles: There are also rice noodles and vermicelli in Lamian Noodles.

4. Business hours: 24 hours

? 5. Profit point: A bowl of noodles costs an average of 15 yuan. If you want to eat beef, cut the beef directly. 15-21 yuan.

? Si: What is our core competitiveness?

? On the way back to the company from store 1112, three people riding tricycles were selling supper, one was stewed, the other was wok, and the other was barbecue. Because of professional reasons, I went to buy a bowl of fried powder, and asked about the overall situation. The stall owner said that it would be put out at 18: 11 every day and closed at around 3: 11 in the morning, about 51 copies per bowl.