Sales Work Plan (1)
First, make monthly and quarterly work plans.
Make full use of existing resources and try our best to open up the advertising market. In view of the limited number of our terminals at present, while striving for launch, we will also do more paving work for the future market and strive for more customers with large volume and long-term launch to participate. According to the increase of the number of terminals, adjust the working strategy and develop new fields.
Give priority to market preparation and promotion, and expand brand awareness and promotion speed. Because it is in the special period of the two festivals, many units have completed the publicity plan and will be in the off-season of advertising after the festival. I will make full use of this time to supplement relevant knowledge, step up contact with customers' feelings, and form a strong customer base through the document channel of China Education General Network. Appropriately find smaller customers to advertise, but I expect that the other party will ask for a very low discount or pay for advertising with goods. I will do a good job in customer development according to the actual situation and time characteristics, and adjust my work ideas in time according to market changes. Strive to fulfill the advertising quota!
Second, make a study plan.
Market development needs to constantly adjust business ideas according to the changing market situation. Learning is very important for business people, because it is directly related to the pace of a business person advancing with the times and the vitality of business. I will adjust my study direction according to my needs and replenish new energy. Product knowledge, marketing knowledge, advertising strategy, data, media operation management and other related advertising knowledge are all the contents I want to master, so that knowing ourselves and knowing ourselves can be invincible.
Third, strengthen their own ideological construction.
Enhance the overall situation awareness, enhance the sense of responsibility, and enhance the sense of team. Take the initiative to do the work to the point and implement it to people. I will try my best to reduce the pressure on leaders.
These are my thoughts on 20xx, which may not be mature, but will be gradually reflected in the process of practice. The train runs very fast on the headband, hoping to get the correct guidance and help from the company leaders and department leaders. 20 19, I will devote myself to my work with a new mental state, study hard and improve my work and business ability.
Sales Work Plan (2)
After the adjustment of liquor market price, there are many kinds of liquor on the market and the competition is fierce. If the initial market making is unsuccessful, it will be very difficult to make a market again. On the other hand, channels. Everyone who has done wine knows the importance of channels, and big preferential policies can find more powerful distributors. As long as there are enough channels and the channels are well maintained, even new products will not be worried that no one will sell them. The following is my personal work plan and ideas for 20 19.
My idea is that at the beginning of the market, we should be orderly at all costs and put sales first. No matter how good the product is, manufacturers without distributors will never sell it. As long as you have a strategy and stick to it, you will gain something and the market will gradually expand. The market for any product is the same. Strong products face market decline, and new products face strong brand resistance. Whoever analyzes the market more thoroughly and meticulously, and the business team can adhere to the policy, will occupy the summer policy of liquor with active market. There have always been two arguments: dilution and negation. Diluting Gummings refers to stimulating consumption through intense and continuous promotion in the off-season. Negative refers to inaction or less as a way to treat the off-season.
On the other hand, channels. Everyone who has done wine knows the importance of channels, and big preferential policies can find more powerful distributors. As long as there are enough channels and the channels are well maintained, even new products will not be sold. Furthermore, my idea is that in the early stage of the market, we should be orderly at all costs and put sales first. If there is no dealer to sell you good products, manufacturers will never start.
As long as you have a strategy and stick to it, you will gain something and the market will gradually expand. The market for any product is the same. Strong products face market decline, and new products face strong brand resistance. Whoever has a more thorough and detailed analysis of the market and the business team can adhere to the implementation of policies will have the initiative in the market. According to the current market situation in Linfen, combined with the information obtained from our continuous efforts to sell, the quality of wine is absolutely no problem, especially in the early stage of the market, we must seize any opportunity that is conducive to the growth of our brand.
In view of this price adjustment, for dealers and consumers, their contact with liquor is a new run-in, so in the process of their run-in, have we seized this opportunity? Carry out a powerful offensive and launch a comprehensive and powerful policy, so as to achieve a new high in sales when the next peak season comes. Specific plan and implementation: Pay attention to both hands in terminal access: in the off-season of liquor sales, focus on marketing, gnaw hard bones, and go all out to make available resources to pave the way for the peak season. Expand the terminal market and find new development direction. Attacking banquets to stimulate consumption. In today's price adjustment of liquor, if the consumption of high-end group banquets is cut in time, it will drive and expand some potential consumer groups for us. To expand our market and expand the influence of products in consumer groups, we must grasp and cut into the theme in time. First of all, I think we should start from the channel, because if there is a mistake this season, it will definitely be a loss of financial resources and manpower and a waste of time. At present, the first thing is that the board of directors needs to make a decision in time, which may also be a crucial moment to determine our success or failure. The timely use of resources will play a certain and unimaginable role in future sales and influence.
Because sales is only a one-sided thing for the company. Sales can only be a short-term return of some funds, but what we need is a long-term market, so we need to strengthen market positioning and enterprise positioning.
1, market positioning: determine the main target population and development direction;
2, enterprise positioning: enterprises should have a complete set of sales strategies, in the course of business, our goals remain unchanged, the framework remains unchanged, but some structures have changed. Then we won't be in a passive position in the highly competitive market.
Sales Work Plan (3)
As a salesperson, I need to constantly improve my comprehensive ability and understanding of products. The following is my personal work plan for 20 19:
First, study hard and improve the professional level.
One is to spend time learning marketing knowledge through various channels, especially liquor marketing knowledge, learning some successful marketing cases and cutting-edge marketing methods, so that their marketing work has certain knowledge support. Secondly, I often consult, communicate and learn from company leaders, regional merchants and marketers in other industries in the market, so that my business level, market operation and grasp, interpersonal communication and other aspects have been greatly improved.
Second, further expand sales channels.
The sales channels in the market are relatively simple, and most products are sold through circulation channels. On the premise of doing a good job in circulation channels, we will further expand to supermarkets, restaurants, hotels and group buying channels. In the second half of the year, we will mainly do more work in the three systems of industry and commerce, education and forestry with many system numbers and heavy reception tasks, and gradually penetrate into other enterprises and institutions.
1, do a good job in market research
Make further investigation and exploration of the market, record all kinds of data in detail, improve all kinds of archival data, and make some analysis and countermeasures supported by stronger data to make it more scientific and make up for the lack of experience and sensory understanding. Understand and master the sales situation of the company's products and other liquor brand products and the trend of the whole liquor market, so as to cope with various market conditions and adjust marketing strategies in time.
2. Work closely with dealers to do a good job in sales.
While stabilizing the existing network and consumer groups, assist dealers to fully expand their sales network and tap potential consumer groups. Whenever a dealer is angry, he must have a thick skin. Listen to his complaints, you can't explain the reasons first. He is angry and just wants to be angry, so let him be angry. At this time, he must endure any injustice. When he calms down, explain the reason to him, make him understand that the fire just now should not be made, and make him feel guilty. When you encounter something that the dealer can't understand, you must explain it carefully. You can't break the jar. Let it develop and learn to control the development of the situation in various ways.
3, improve the overall quality of individuals, especially the quality of business skills must be improved rapidly to meet the needs of enterprise development.
4. Focus on "people-oriented, serving the enterprise", strengthen the construction of corporate culture, establish a good image of the enterprise, and enhance the internal vitality of the enterprise.
Sales Work Plan (IV)
Review and analyze regional sales performance.
(A), performance appraisal
1, the total cash payment for the whole year 165438+ ten thousand, exceeding the tasks specified by the company;
2. Successfully develop four new customers;
3. It laid a foundation for the operation of the key regional market in southwest Shandong centered on Jining;
(2), performance analysis
1. Although I have completed the cash distribution task stipulated by the company, I am still far from my goal of 2 million yuan. The main reasons are:
A. The positioning of key markets in the first half of the year was not clear and firm, and Pingyi was the first one. However, due to the particularity of Pingyi market (local protection) and later the focus of dealers shifted to beer, my original intention was finally changed. Secondly, I am optimistic about Surabaya market. Although the market environment is very good, but the cooperation of dealers is too poor, I gave up. It was not until later that I chose Jinxiang "Tianyuan non-staple food", which was near the end of the year!
B, the speed of new customers is too slow, and the quality of customers is poor (mostly small customers with small strength);
C, the company's service lags behind, especially the delivery time, which not only affects the market, but also affects the sales confidence of dealers;
2. Explore new customers. Although four new customers have been implemented, they are still two short of the six goals set by myself, and three of these four customers are small customers, and the sales volume is also very average. This is mainly caused by my own subjectivity, and I don't pay much attention to customer quality in order to pay back the money. As the saying goes, "choice is more important than hard work", and the "strength, network, distribution ability, cooperation and investment consciousness" of dealers directly determine the quality of market operation.
Sales Work Plan (V)
First of all, the salesman is equipped with:
1. Based on the principle of subdividing into four regions, four local employees are recruited to expand their business, and the salary is in line with the local salary standard, performance and the general situation of the market under their jurisdiction, and will be paid after consultation with the company.
2. Selection of dealers;
The general principle of choosing dealers should be that attitude determines cooperation: customers who are suitable for enterprises do not look at the size of their appearance. With the basic conditions, the key is to see their true attitude towards our brand, that is, whether they understand and agree with our overall strategy, corporate philosophy, culture and brand building, whether they spend their main energy and resources on our brand, or how many resources they have to operate our brand (cooperation).
Basic conditions: mainly depends on whether it is stable: a, it has certain financial strength; Balance and stability of financial revenue and expenditure; B, have their own marketing team to maintain a certain quality and stability; C, have their own sales channels and outlets, and maintain a stable development plan and layout; D, the personality of decision makers is sound.
As a provincial supervisor, daily management should mainly start from three aspects:
1) business development and management, personally participate in and guide the sales staff to cooperate with dealers to complete the channel terminal, expand the popularity of "XX Red Wine" in the XX market, and enhance its market sales.
2) The management of salesmen, as a business supervisor, should not only have certain business development and management ability, but also play an exemplary role of "being king, being a parent and being a teacher", organize and strengthen the study of salesmen, * * * learn the company's strategic planning, corporate culture and brand building, organize and learn business knowledge, improve everyone's personal quality and business ability, and give full play to everyone's role.