liquor marketing plan The marketing channels of its products are similar to those of ordinary liquor, but not the same. It is necessary to supplement the core special channels suitable for the sales of wine for wedding banquets according to the local cultural conditions.

(1) Its main conventional channels are:

1, Shangchao

2, large and medium-sized catering industry

3, traditional distribution channels (wholesalers, large retail stores, etc.)

(2) Liquor marketing planning scheme: the special channel selection of wedding wine:

1, wedding photo studio.

2. Marriage Registry of Civil Affairs Bureau. Government agencies are generally not allowed to plan thldl.org.cn for commercial promotion and marketing, but they can plant product information in the minds of target groups through many preconceived ways of introducing information.

3. Wedding service company. The basic operation idea is the same as "wedding photo studio", but it can be done more professionally and the service is more thoughtful and meticulous, thus improving the brand trust of the target consumers.

4. A well-known candy distribution point or store in the local area. Many wholesale departments or stores are no longer a simple concept of "channel", and a large part of their functions are end customers, and they are also the main places for consumers to buy wedding wine and candy.

5. In some areas, because many banquets are held at home, local famous chefs are also a link that cannot be ignored.

(3) Do a good job in optimizing the combination of core channels and interactive publicity of liquor marketing planning schemes.

1. Take the conventional channel as the image display point of products entering the market in the early stage, and extend to the support point of product purchase in the late stage of products entering the market.

2. Take the special channel of wedding wine as the contact point of target customers, and through strict interest line design, turn the special channel into the direct communication and exchange point between products and target customers, so as to strengthen the word-of-mouth publicity effect of products. Promote the trust and acceptance of product brands by target customers.

3. Through the reasonable combination of conventional channels and special channels, consumers' confidence and trust in the brand can be rapidly enhanced, and the ultimate goal is to achieve interactive marketing.

Third, the liquor marketing planning scheme must grasp the design of interest lines to improve the motivation of all employees

1. The design of interest lines for target customers to improve the competitiveness of products among many competitive brands;

2. The interest line design of traditional sales channels promotes the rapid entry and listing of products, and at the same time, it should take into account the interests of the first entry and delivery of products;

3. The interest line design of each link of the special channel ensures that the information and confidence of the first contact with the target customer are delivered in place, deepens the image of the brand in the eyes of the target customer, and promotes the later purchase behavior;

4. The interest line design of internal marketing personnel. A good marketing staff interest line design policy can often achieve twice the result with half the effort;

Fourth, the liquor marketing plan should not only promote the promotion policy in the market, but also take into account the interests of all parties

Because the wedding wine is greatly influenced by word-of-mouth communication in the market, it is highly random. Therefore, in promoting the market of wedding wine products, we should not only consider reasonable media publicity, but also cooperate with some interactive promotion policies to improve the thrust of products in the sales process and the attractiveness of customers to buy. However, the interests of all parties must be taken into account when formulating sales policies.

1. The promotion policy of Shangchao should not be too large. Excessive promotion policy of Shangchao will affect the sales performance and enthusiasm of the catering industry (although some products are made through different channels, it will cause resistance).

2. The vigorous promotion policy will also seriously affect the interest line design of special channels. Enterprises have only two choices, either reducing the interests of special channels or putting money into them.