About the hotel marketing plan 5

At this stage, the hotel industry is increasingly competitive, consumers have become more and more mature, which puts forward higher requirements for hotel operators. Then about the hotel marketing plan to plan how? Below I bring you about the hotel marketing plan, I hope you can enjoy.

On the hotel marketing plan chapter 1

Tanabata Valentine's Day is approaching, in order to promote the hotel business, set up the hotel brand awareness, our department according to the market and the actual hotel, intends to launch the following activities:

First, the activity time:

August 6

Second, the name of the activity:

"Love Tanabata

3.1 "The more beautiful the night, not alone on Tanabata" large-scale intimate dating party:

500 square meters of the hotel's South Square is carefully decorated with a variety of leisure tables and chairs, and the square plays a soothing and romantic background music, the guests staying in the hotel will have a chance to enjoy the party. The hotel's South Plaza is 500 square meters carefully decorated with a variety of leisure tables and chairs, the plaza playing soothing and romantic background music, free admission for guests with their room cards, and admission tickets for other customers. Drinks, snacks, and Tanabata merchandise will be available for sale at the venue. All guests will have a chance to win a surprise prize of 5,000 RMB worth of jewelry on the eve of the seventh day of the seventh month. In addition to the successful dating men and women can be presented with a gift to commemorate a beautiful.

3.2 Rooms:

The day of the event, the special launch of the "Tanabata" special guest rooms, the first floor of the senior king room 428 yuan / night, complimentary buffet breakfast for two the next day, complimentary boutique roses, complimentary boutique red wine, a fine lollipop, two tickets to the show.

3.3 Catering:

Galaxy Restaurant launched

277 yuan Tanabata Valentine's Set Meal (including a set menu for two people, a wine, a rose,)

577 yuan Tanabata Valentine's Set Meal (including a set menu for two people, a high-grade wine, a bouquet of roses, a box of chocolates)

777 yuan Tanabata Valentine's Set Meal (including a value-added double Set meal, imported high-grade red wine, a bouquet of roses, the river show ceremony tickets 2)

Moon Palace Restaurant

Where the day of the event, in the Moon Palace Restaurant consumption of 77 yuan, you can get a complimentary rose.

Fourth, the implementation of the details

Please contact the Purchasing Department to buy the gifts required for the event (such as: roses, chocolates, wine, etc.)

Please ask the Catering Department to list the different sets of menus, the appropriate decorations on the dining table seats. Please ask the person in charge of the Food and Beverage Department Snack City and Jiuqu Restaurant to receive the relevant items and cooperate with the implementation of the activities according to the content.

Please ask the Finance Department to inform the cashier of the catering, and do a good job of discount offers.

Please ask the Front Office Department to actively sell special rooms for Tanabata for walk-in casual customers and introduce the relevant content; please ask the Housing Department to get the relevant gifts and cooperate with the implementation of the activities according to the activities.

Planning Department to design and produce party tickets (raffle tickets), Block 1, Block 2 lobby posters and related publicity.

The banquet department is asked to do a good job in advance of the party site placement, and cooperate with the planning department, the engineering department of the site decoration.

V. Promotion and publicity

In-store posters and leaflets

Official website of the hotel and friendly connection website

Floating advertisement of Shangdu Information Port (one month)

Quarter color page of Dahe Newspaper + 600 words of soft copy

Hard copy and soft copy of fashion magazines

Light box film along the street

Target customers SMS

Six, the cost budget

Roses 2 yuan / 500 1000 yuan

Chocolate 50 yuan 20 boxes 1000 yuan

Lollipop 50 yuan 10 500 yuan

Red wine 150 yuan 10 1500 yuan (wine merchant sponsorship)

High-end wine 300 yuan 10 3,000 yuan (wine merchant sponsorship)

Gifts 200 yuan 200 40,000 yuan (corporate sponsorship)

Banners / posters 80 yuan

SMS promotions 0.04 yuan / 60480 2400 yuan

River show ceremony performance tickets sponsorship (100, beyond the replacement)

Jewelry sponsorship<

Small gifts hotel inventory gifts

Dahe newspaper, Shangdu Information Port, fashion magazines about 68000 (full replacement)

Total: 2500 yuan (excluding replacement)

On the hotel marketing plan 2

Because of the opening of the new store Kongzu Hotel, ___ County, the source of the county for the time being, there is no new change, in the future, Xiayi County, the guest room market will appear "In order to stabilize our hotel's leading position in Xiayi, stimulate market consumption and develop potential source markets, the Ministry has made the following adjustments:

I. Activity time:

From April ___, 20___ to May ___, 20___;

The first day of the month of May, 20___;

The first day of the month of May, 20___;

The second day of the month of May, 20___.

Second, the activities of the location:

___ Hotel;

Third, the theme of the activities:

Warm enjoyment of the midnight room, the special price of the standard room every day, the new experience of the discount gold card, member recharge your choice;

Fourth, the activities of the purpose of the:

In the original basis for the updating of facilities and equipment and implementation of the new business strategy, so that the room Service diversification;

V. Promotion Objects:

Resident guests;

VI. Activity Purpose:

Improve the hotel's guest room software management model and enhance the awareness of room innovation, to provide personalized service for guests;

VII. 1:00 am check-in - 12:00 noon the same day check-out), limited to the hotel business single, standard room, room price is: 99 yuan / room / night, the hotel will set the termination date of the activity depending on the market;

2) special standard room: from July __, the hotel launched a daily special room (108 yuan / room), the launch of the 5 per day, such as that day Full room or room volume is tight then stop.

3) discount gold card: from July __, the launch of the hotel discount gold card, gold card priced at 30 yuan / Zhang, after the purchase of the card you can enjoy the room price per room / night discount of 30 yuan, such as the original room price of 168 / room to 138 / room, each card can be opened every day 3 rooms. At the same time discount gold card can be enjoyed in the bath per bath ___ yuan discount.

4) Member rechargeable card: from July __, the launch of member rechargeable card, starting at 20 __ yuan, recharge 20 __ yuan gift 1000 yuan. Member rechargeable card room price in the front desk on the basis of the lowest discount price hit 6. 6% off.

Eight, publicity and promotion:

1, manpower promotion: the departments cooperate with each other at the appropriate time for the guests to publicize the content of this activity and preferential measures, and invite the relevant guests to stay to experience;

2, the media promotion: lobby easy to pull up the treasure posters, elevator ads 1, a giant spray paintings, and vigorously publicize the content of this activity,

advertising title: Warm enjoy the midnight room, special price standard room every day, discount gold card new experience, member recharge your choice;

Activity time: July __, 20__ from;

Activity location: ___ Grand Hotel Hotel;

1) Midnight room (business single, standard room only)

1:00 a.m. check-in on the same day - - 12 noon check-out, the room rate is: 99 yuan / room / night;

2) Special room

The hotel launched a daily special room (108 yuan / room), launched 5 per day;

3) Discount Gold Card

From July ___, the launch of the hotel discount gold card, the gold card is priced at 30 yuan / piece. The gold card is priced at 30 yuan / Zhang, after the purchase of the card can enjoy the room rate per room / night discount of 30 yuan.

4) Member rechargeable card:

From July __, the introduction of member rechargeable card, 20 ___ yuan to start charging, recharge 20 ___ yuan to give 1,000 yuan. Member rechargeable card room price in the front desk on the basis of the lowest price discount 6.6%.

Note: The hotel will set the termination date of the activity depending on the circumstances, the final interpretation of the above activities belong to the hotel.

On the hotel marketing plan chapter 3

Commodity sales are divided into off-peak seasons, hotel products are no exception. For different enterprises, the off-season time allocation is naturally different. Our hotel in the lunar calendar after the spring fire, the overall sales have declined, which is the hotel business industry has always existed between the contradiction between low and high seasons.

In fact, light and not light, but also just relatively speaking, in the market overall sales decline, as long as the efforts and pay, squeeze competitors, can still make their own sales share of a larger space to improve. In response to the arrival of the off-season, specially made this marketing program.

First, the purpose of the activity

1, through the cooperation with travel agencies, tourist attractions and cab companies, to expand the source market.

2, for the hotel's internal or external potential customers directly or indirectly marketing, pulling the second consumption, and strive for more repeat customers, prompting customers to eventually become the hotel's regular customers and VIP guests, and ultimately increase the hotel's sales.

Second, the activity time

April 1, 20__ to August 1, 20__

Third, the departments involved

Sales Department, Food and Beverage Department, Front Office Department, Rooms

Fourth, the theme of the event

warm spring carnival season, a gift to welcome.

V. Activity Programs

(1) A variety of ways to promote, so that the off-season is not bad

Way 1: contact with local travel agencies in advance, in the form of commissions to attract the introduction of customers for our hotel.

The specific operation is as follows: the head of the travel agency for the introduction of team customers for my hotel, pay a commission of 5 yuan per room, the day of the cash settlement.

Way two: with the tourist attractions to do a good job of alliance work, mutual benefit.

The specific operation is as follows: after negotiating with the tourist attractions to reach an agreement, all the guests who hold my hotel vouchers to stay in my hotel consumption, can be used as cash. (Vouchers are valid during the event, expired void, vouchers can not be discounted, used to offset the amount of hotel rooms, food and beverage consumption.) Or hold my hotel's vouchers to allied tourist attractions to enjoy tickets and consumption discounts (depending on the different attractions agreement).

Way three: contact with the cab company, long-term for the cab driver to my hotel customers to stay in the cash rebate.

The specific operation is as follows: for the driver issued by the signing of its license plate number of my hotel's discount card, if there are guests registered with the card to enjoy discounts, you can be for the owner of the 10 yuan cash commission, the end of the month checkout or cash immediately.

(2) preferential customers, expand the incentive program

Preferential one: Where the month at the time of the door price for 8 consecutive stays in the field of casual guests, can be free of charge to give the general single or general standard 1 room. Or 3 consecutive nights of social casual guests, complimentary 2 bottles of mineral water.

Preferential two: Where 2 months in advance of the booking of June 20__, July 20__ deluxe room or landscape room, and timely confirmation and payment of the corresponding deposit, you can enjoy the door price of 60% off the crazy discount. (The specific operation method is to be determined)

Offer 3: In cooperation with the bank, all guests holding credit cards of designated banks can get 1 voucher of this hotel when they swipe their cards at the hotel.

Offer 4: Take one day a week to take a few rooms for a special rate. (Use the POP sign in front of the store to do publicity)

Six, advertising

1, the production of vouchers and discount cards printed with the hotel's profile and geographic location, and paid consumption instructions, highlighting the unique corporate culture.

2, in the nearby tourist attractions and railway stations to do road signs and road signs advertising, targeting transit or visiting business and political people.

3, during the event, the electronic screen scrolling broadcast of preferential policies around the clock.

4, spray paint or POP publicity in front of the hotel.

VII. Advertising budget

The allocation of advertising budget is as follows:

1. The production cost of the vouchers is controlled as follows: ___ yuan.

2. The production cost of the discount card is controlled as follows: __ dollars.

3, the cost of publicity and advertising in the attraction area is controlled to be: __ dollars.

4. The production cost of airbrush in front of the store is controlled to be: __ dollars.

Total:

VIII. Summary

This activity program is designed to off-season in some ways to improve the hotel's visibility, customer loyalty and hotel sales, I hope that the relevant departments can give cooperation, if there are shortcomings, can be actively given to the proof and supplement.

On the hotel marketing plan 4

First, the goal

In order to further expand the __X hotel catering in the local wedding market influence for a certain economic benefits, to be planned for next year, the launch of the "romantic wedding warm service special offers" activities:

Second, pricing

___ yuan, ___ yuan, ___ yuan, ___ yuan, ___ yuan, ___ yuan and other prices

A and B models.

Three preferential items

Free service charge

Venue setup, background music (wedding march, stage, etc.)

Ceremony table setup

Wedding notice board in the store

Design and production of wedding menu (1 per table)

Champagne tower, candelabra, bubble machine, red carpet

VIP Parking space

Enjoy the hotel's special drinks

Wedding banquets with 10 tables can enjoy two free drinks per table (Sprite and Coke, non-accumulative)

Wedding banquets with 20 tables can enjoy the above benefits in addition to the exemption of 1 table and a free hotel honeymoon room

Wedding anniversary dining and room booking to enjoy the hotel's diamond card discounts.

Hold a child's full moon wine, enjoy VIP discount (complimentary flowers, birthday cake)

Fourth, advertising

1, printed hotel wedding banquets flyer, the organization's staff to distribute.

2, contact the local wedding company and wedding photography company to negotiate, make the corresponding cash commission amount of two percent of the standard (example: 10,000 yuan commission of 200 yuan) and wedding photography company to provide free dressing room and a series of services.

3, full banquet sales to cash commission to two percent as a standard (10,000 yuan commission 200 yuan)

4, enhance the details of the service, targeting all types of banquets to make surprise services (food show, LED scrolling, signage, site layout, etc.)

5, do a good job of network publicity, microblogging and put all kinds of local well-known publicity website.

6, the use of hotel resources in previous years, contact the wedding customers to promote the full moon feast and all kinds of services.

7, do TV program advertising, publicity.

On the hotel marketing plan article 5

According to the hotel's current situation, in order to better carry out the sales work, it is proposed to develop the guest rooms, off-season promotional implementation program, as follows:

First, the target market:

The hotel's sources of customers to the government hospitality, the agreement unit is the main; the conference market, the tourism team as a supplement; long-stay guests, casual guests as a complement. Now must strive to develop and improve the occupancy rate of the tourist team, casual guests, conference market and agreement unit booking.

Second, the objectives and tasks:

Improve the guest room occupancy rate (monthly average completion rate of 70%, the number of rooms rented out more than 38 rooms per day).

Third, the promotion time:

___ November, December ___ January

(1), the agreement customer unit price promotions: 4, 5 floor ordinary standard rooms, single rooms preferential for 110 yuan M room including double breakfast v original 100 yuan M room does not include the morning w; the other types of rooms to maintain the original agreement price remains unchanged, and another complimentary double breakfast.

(2), the bulk of the price promotion: membership system model to open up the bulk of the channels, so that the off-season is not bad; new members for the first time to stay to enjoy the 90 yuan single comfortable big bed room another gift of 20 yuan cash volume of 3. Such as: new customers for a new membership card, enjoy the first time to stay in the 90 yuan king-size bed room, complimentary 3 20 yuan cash volume each time, limited to one, the use of cash volume in the preferential price (148 yuan) on the basis of a reduction of 20 yuan.

(3), the conference room price promotion: all in the form of a meeting to stay, regardless of the size of the meeting can enjoy the hotel's agreement price, such as conference bookings exceeding more than 10 v including 10 w in the enjoyment of the agreement on the basis of the activities of the customer unit price, and another complimentary deluxe standard double room 1 (3rd floor, does not include the early morning w.

(4), travel agency promotions: the consumption of quarterly consumption of up to a cumulative total of 50,000 v including 50,000 w can be returned to the travel agency 2% of the commission, consumption of a total of 80,000 v including 80,000 w can be returned to the travel agency 2.5% of the commission, the price of the room to maintain the original agreement price remains unchanged.

Fourth, sales measures

(1), stabilize the region's major travel agencies, take the initiative to contact with foreign travel agencies, to understand the team information, and strive for the hotel as the region's key tourism team designated check-in point.

(2), the launch of the "Member Scorecard" and "Hotel Arc Thin

(3), full sales: staff solicitation incentives, solicitation of hotel consumption, according to the 3% of each room to give commission incentives. Membership card recharge at 3% commission.

(5), bus advertising - to Chenzhou 201, Zixing bus lines, passengers on the line can see the entire restaurant, hotel advertising booking information. Advertising to 51 Zixing buses to do, advertising first 2 months, the specific cost of about 90 yuan M v original price of 115 yuan M w.

(6), the production of the hotel's activities brochures, placed in the eye-catching location of the travel agencies, and the distribution of passers-by.