Generally, the management right is obtained through bidding auction, which has three characteristics: high price, poor business and difficulty in renting.
Once, the bidding shops
exceeded the reserve price by two or three times
The shops in the station halls of 12 stations in the first phase of Line 1 were openly invited for investment. The transaction price of some shops even reached two or three times the reserve price of the auction
Now
the two-year contract has not reached
Two-thirds of the shops on Line 1 have signed two-year contracts. At present, two-thirds of the shops have withdrawn, leaving 15 shops operating the once-anticipated subway business, which seems to be experiencing a "difficult period" after the fiery heat. Yesterday, a reporter from Chengdu Business Daily visited and found that many shops on Chengdu Metro Line 1, which has been in operation for nearly two years, were empty. The reporter learned from Chengdu Metro Industry Co., Ltd. that most of the 52 subway station shops that signed two-year contracts on Line 1 have now closed down, and only 15 are still operating.
Visit 4 stations
Many shops are closed
At noon yesterday, the reporter saw at Century City subway station of Metro Line 1 that only 6 out of 17 shops were still open. Shambala Workshop, which is still open, sells handicrafts. A salesgirl said that business is better when there are large-scale exhibitions, and there are fewer guests at ordinary times. It takes a long time for the store to purchase goods, and the boss does not dare to recruit more people. The person in charge of the store said that he began to be optimistic about the subway shops, but there were losses for several months after the opening, and only two months of the exhibition season were slightly profitable. "For the sake of chain brands, we still insist on operating, but it is difficult to sustain. We only opened this store in the subway. "
At noon, people visit the Xiaocao cake shop, dessert shop and tea shop from time to time. All three shops sell braised pork rolls. The clerk in the dessert shop said that subway shops were not allowed to have lampblack, so they didn't make Chinese fast food. Miss Wen of the tea shop said that commuters often buy something to eat and drink when they pass by, and adults will come to visit with their children on weekends. A toy gift shop seems to be doing well, but their business is quite diversified. Miss Han, a shop assistant, said that generally speaking, she sells cups to commuters, umbrellas when it rains, and panda toys when holding exhibitions.
Then, the reporter came to the Incubation Park Station, where only one shop of Wudongfeng Supermarket was open. The staff in the station said that the bookstore and communication shop were closed. At the North Railway Station, Wudongfeng Supermarket and Azure Bookstore are open. At Wenshuyuan Station, more than 21 shops are empty and not well decorated, and few passengers pass by the shops.
merchants say
the passenger flow is not as good as expected and needs to be improved
in fact, subway shops have been popular with merchants. In July, 2111, the shops in the station halls of 12 stations of Line 1 were invited for public investment. At the auction of shops held in August of that year, the transaction price of some shops even reached two or three times the reserve price of the auction. But why are businesses in trouble now?
statement 1: people who catch the subway are not interested in shopping
Lv Yi painted pottery is one of the shops that closed earlier. Ms. Tao, who is in charge of administrative work, said that in 2111, they won two shops, located at Wenshuyuan Station and Century City Station, but the shops at Wenshuyuan Station were not even renovated. After the opening of the shop in Century City Station, a customer survey was made, and it was found that those who came to the exhibition were not very interested in shopping in the subway station. Office workers have little time to shop.
statement 2: customers think that subway goods are more expensive
Zan Jiayou, the manager of the Century City store of Xiaocao Cake House, said that at first they thought that the subway was crowded, and they opened five stores in the subway station hall. After opening for several months, the other four stores felt very angry and closed one after another. Huaxi dam store insisted on not closing until last winter. Century City Store is the best of the five stores, and it can basically be maintained. He thinks that some customers think that things in the subway station are more expensive, but they are actually the same as those in the ground shop.
statement 3: it's not good to have lots with many exits and few passengers
the person in charge of a subway bookstore said that the bookstore started to rent six shops, and then the subway delivered five, "all of them are at a loss." They still have four stores open at present. She analyzed that the passenger flow was not as good as previously thought. There are many exits in the subway station, which may not necessarily pass through the channel where the shop is located, which is also one of the reasons.
statement 4: the supporting facilities are not perfect, and the electricity consumption will trip
The person in charge of the bookstore also believes that the supporting facilities of subway shops need to be improved. "Our store in the North Station of the subway train has no air conditioning. It has been in operation for two years, and it can't be installed, and sometimes there is a power outage. At the North Railway Station store, the supermarket next door is sometimes overloaded with electricity, and our store will trip together. " In addition, they didn't know the need for first-class fire protection at first. In the past, the cabinets of six stores were customized, but the wood used was not good, so they had to redecorate and buy all-iron cabinets. "Now the rent of subway shops is relatively high, and I think it still needs a cultivation period."
In terms of subway,
It will be better to summarize the shortage of software and hardware in the future
Fan Wende, who is in charge of subway business in Chengdu Metro Industry Co., Ltd., confirmed that 52 stores of Metro Line 1 have signed two-year contracts, and at present, two-thirds of the businesses have been withdrawn, leaving 15 in operation. Shops are relatively well run, such as convenience stores, books and newspapers, snacks, milk tea drinks and so on. "There are some communication, souvenir and tourism products stores, and it is of little significance to barely do it."
Response 1: The passenger flow is insufficient and unbalanced
Fan Wende believes that the investment promotion of shops on Metro Line 1 is successful, but the passenger flow is indeed less than expected by the merchants. The commercial area of more than 3,111 square meters is too large for Metro Line 1. Generally speaking, the passenger flow is insufficient and unbalanced. However, the business of Century City Station is better than expected, except for large-scale exhibitions, the surrounding development exceeds expectations. "It is more difficult for businesses to start operations, and it will be better after the subway initially forms a network in the future. Among the cities that opened subways in the same period, Chengdu is still relatively good. "
response 2: it's normal to have a free shop
Fan Wende introduced that on September 26th, the two-year shop contract will expire, but it can't be renewed naturally, so it needs to be re-invited. It is estimated that the commercial planning of Line 1 will be completed in October, and the bidding will be completed before the end of this year. "It is normal to have a free shop period."
Response 3: Solve the problem of hardware and software details
"We will also summarize the experience and shortcomings of the shops on Line 1 in terms of planning and design, water supply and drainage, location and shape of shops, etc. There are still problems to be solved in detail. For example, the subway station can't take the open pipe when getting into and out of the water, so the fire protection requirements are high. There is no water and no food. Some shops are overloaded with electricity, mainly food stores and convenience stores, which provide boiled eggs and sausages, which increases the electricity consumption. But it is also difficult to adjust, for example, a transformer of a certain specification has been installed, and if it is replaced with a larger one, the cost will be great. In the future, we will coordinate our operations to see if there is any surplus electricity available for shops. " He believes that citizens' shopping habits are also a problem, and many people are still used to shopping in traditional ground business districts.