As of April, 2117, Lamian Noodles, Lanzhou, which has been connected to the word-of-mouth platform, is the least, with Shaxian snacks being 1.3 times as much as it, and braised chicken rice being 2.2 times as much. In the first round, braised chicken rice won completely.

Round 2 is distributed all over the country

Look at Lamian Noodles in Lanzhou first, except the Yangtze River Delta region, the Beijing-Tianjin region is also quite dense. Guangdong, Henan and Hubei followed closely. The performance in my hometown in Gansu is also better than the other two. The city with the largest number of Lanzhou Lamian Noodles is Beijing, with more than 511 cities.

The influence of Shaxian snacks in the north is obviously weaker than that in Lamian Noodles, Lanzhou, and the distribution in Sichuan and Guizhou is also weaker, but they have performed well in the Yangtze River Delta, Fujian and Guangdong. The city with the largest number of Shaxian snacks is Hangzhou, with more than 611.

With more stores, the overall distribution of braised chicken rice in China is stronger than that of two foreign stores. Although the distribution in Beijing and Tianjin, Fujian and Guangdong is relatively uniform, there is no eye-catching performance, but in the Yangtze River Delta, Henan and hometown Shandong, the thermal hin is high, and the penetration in Xinjiang is also very good, with the highest comprehensive score. The city with the largest number of braised chicken rice stores is Suzhou, with more than 811 stores.

In the second round, because people all over the country have different tastes, it can be said that it was a tie.

Round 3 guest unit price

Braised chicken rice, Shaxian snack and Lanzhou Lamian Noodles are all cheap and delicious national delicacies, and the guest unit price is hovering around 21 yuan, not 31, not 41 or 51. As long as 21 yuan can make you eat to your heart's content.

Even so, we can see from the word-of-mouth data that Shaxian snacks have the lowest unit price on the whole, and an average of 18.45 yuan can get a meal, while Lanzhou Lamian Noodles beat Huangqi rice by 6 cents and won the third round.

by the way, do you want to know the best stores in China among the three?

It's a braised chicken rice store in Nanjing Institute of Technology. It can sell 1w copies of braised chicken rice in one month only on the word-of-mouth platform. Future potential of Round 4

let's talk about shaxian county first. It is also mentioned in other answers that although Shaxian snacks are spread all over the country, the situation of their own array and brand disunity is relatively serious, and the categories, quality and appearance are uneven.

although the shaxian government registered the trademark of shaxian snack in 1997 (in the middle of the above picture), intending to develop into a chain business model, a little observation shows that shanzhai and self-operated shaxian snacks are still the mainstream (others in the above picture), and the brand effect has not been formed.

The situation in Lamian Noodles is better. Oriental Palace and other brands have blossomed all over the country, and there are even brands that focus on high-end routes.

This Yihe Tibetan Beef Noodle, which is opened in downtown Yan 'an Road, Hangzhou, is owned by Lanzhou people and claims to have invested 7 million yuan. Per capita consumption is not low, close to 41 yuan/Bowl Lamian Noodles, just like an upgraded version of Lanzhou Lamian Noodles.

The brand management of braised chicken rice is much better than that of the two predecessors. Brands such as Yang Mingyu, Runqianxiang and Manzuixiang are chained all over the country, and they have a relatively stable performance in terms of category, quality and appearance.

There are more benefits of brand management. Take the word-of-mouth code service recently launched by Word of Mouth as an example. As long as a merchant generates a QR code in the background, users can scan the code and enjoy services such as reservation, queuing for numbers, ordering food online and mobile payment. The reaction speed of chain braised chicken rice in different places is much faster than that in Shaxian and Lamian Noodles. For a time, most of the braised chicken shops in Hangzhou can actually scan the code to order food.

As the saying goes, the martial arts in the world are quick and unbreakable. In the fourth round, braised chicken rice won.

To sum up, among the famous Chinese snacks, Lanzhou Lamian Noodles and Huangqi chicken rice have their own characteristics and are equally divided.

Shaxian Big Brother has a good foundation, but it can't stop the sinking trend. If you don't make positive progress, you may be in danger of falling behind.