Light food requires less equipment, less cooking, less investment and quick return. These advantages make light food entrepreneurship the first choice for investors. Of course, some friends want to go back to their hometown and start their own businesses. At this time, they are faced with the same question: "Is it appropriate to open a light salad shop in a small county?" Is there a market for selling light food in small counties? "
The development of any industry starts from a good place and then gradually extends to a small place, so does the catering industry.
After the development in recent years, the light food market in first-and second-tier cities has become saturated and the market competition is becoming increasingly fierce. At the same time, many light food businesses have taken a fancy to the market prospects of third-and fourth-tier cities, sinking their industries and slowly infiltrating into small cities, and the town economy has become a beacon for catering enterprises.
1.？ Light food left a deep impression on customers in small cities. Now people's living conditions are getting better and better, and people's awareness of health is getting higher and higher. With the spread and development of internet information, foodies all over the country know all kinds of online celebrity foods, which aroused people's desire for consumption. The same is true of light food, and people gradually have a new understanding and understanding of it through the Internet.
2.？ Understand the consumption power of people in local cities. The consumption power of third-and fourth-tier cities is not necessarily lower than that of first-tier cities. Although the per capita income of third-and fourth-tier cities is not much, there is no pressure for large fixed expenditures, such as rent, car loans and mortgages. There are few recreational activities and few places to spend money. Daily expenditure is more about living consumption. The wealth accumulated by local residents cannot be ignored. On the other hand, people in fourth-and fifth-tier cities are more willing to try new things.
In the early stage, light food merchants need to know the local eating habits and consumption level, and make corresponding adjustments to the taste of light food to cater to the local eating habits and tastes.
3.？ The investment cost is lower than that of first-tier cities, and the catering market in first-and second-tier cities has large dividends and fierce competition. Many restaurants were eventually dragged down by peers and high rents.
Opening a light food shop in third-and fourth-tier cities will not be as expensive as in first-tier cities in terms of rent, manpower and material resources, and the investment cost is relatively low. With the sustainable development of small county economy, light food brands have a higher development space and a very promising prospect.
Although third-and fourth-tier cities have good development prospects, we should not blindly apply the catering operation mode of first-and second-tier cities, because we can better tap the potential of third-and fourth-tier cities because of the right climate and the right people.