25 tips to teach you to design awesome posters

Poster design is full of countless possibilities. It doesn't have to be conventional, but it can be bold and creative. Posters also have a variety of types, either the headline of the concert or the text with a large amount of information. No matter what type, the key is to find a balance between title, text, pictures and logo. Now, let's share 25 tips with friends who love poster design to help students make wonderful posters.

11 The magic of color-transmitting energy, expressing emotions and catching people's eyes. In design, color has unlimited possibilities. It can transmit energy, express emotions and attract attention. According to the different themes of the poster, bold, soft or romantic colors can be selected respectively. In a word, color can play a vital role.

in the example below, the poster of Savannah Music Festival uses soft spring colors, so that everyone can feel that this is an outdoor music festival, and the music to be enjoyed is soft and wonderful, not heavy rock.

another way is to use solid color blocks, just to ensure the harmony of various color combinations. This way can make the background very eye-catching, and the following example is a good illustration of this.

You can also control the number of colors, and see how the activity poster below uses only red and black colors to create an eye-catching effect with strong contrast.

12 try different fonts. sometimes, just using fonts can make the activity poster convey rich information. Use sans serif bold to express seriousness, serif italic to convey elegance, or choose playful handwriting to create fun. When choosing a font, choose at least two-one for the title and the other for the text. Let's use fonts to create visual impact. Take a look at the following two beautiful activity posters, which are inspired by the activity theme "food" ~ This example is a good illustration of how to successfully convey the core content of the activity to the public by using experimental composition.

if you want to try a similar font form, make sure that the auxiliary font is simple.

Below is a poster of an annual font design festival, which also skillfully combines the theme of the event with fonts.

13 Grading visual level

Posters should be conducive to fast reading and play an eye-catching role, so it is particularly important to grade information. If there is only a small amount of text in the poster, use a thick font as much as possible, and combine simple graphics or photos. Please refer to the ColumbusCreative poster below. If the poster contains a lot of text, then focus on the text, and consider placing headlines and treating a lot of text as a whole text block.

14 Using negative space to form a clever composition

It's really amazing that one picture hides another picture. When you finally see the hidden image, you will feel refreshed. Melbourne Restaurant Association posters skillfully use the negative space in the fork to combine the wine glasses. Another way to use negative space is to focus the visual center on a small object and leave visual breathing space around it. Put the text in a negative space to attract attention, but don't fill it up.

15 delete redundant elements, less is more

sometimes, less is more. This method can attract the audience's attention, and the communication effect achieved by a simple word or a dramatic picture far exceeds that of a large text and a complex image. Don't add extra graphics or text for the sake of adding.

We can notice the similarities between these two posters. They both focus on the audience's sight with only one leading word, and create a simple font sense with plain colors.

the elegance of minimalism is still very effective in practical application.

16 lock the focus

The combination of clear or fuzzy pictures can enhance the power presented by words. If you cut the picture to the core, you can create a dramatic effect and attract attention. The poster of Chaillot National Theatre below uses partial lip-shaped pictures instead of full-face pictures to create passion and tease. Have you noticed that the lip shape also outlines the heart shape?

17 graphics create visual highlights

Various shapes are connected with each other, and then new shapes are formed, which can create a visual clue for the audience. We can use various graphics to place words, or create interesting compositions, or guide specific visual directions. In a word, shapes are very diverse and practical in poster design.

18 possibilities of composition

when all the information, pictures or graphics are ready, it is time to consider how to completely break them up and reassemble them for easy reading. The process of information recombination is like walking a maze. You decide how the audience should read this poster and how to get the information it expresses. Think more about the interaction between graphics and words.

The poster below is designed by Calamargraphic for Malaga Festival. The text message is placed on the upper right side of the poster, and then the colorful figures are used to go to the text message together.

19 Draw the depth of the picture layer by layer. Put the graphics, colors and words at different levels to create depth, and use a small drawing board to lead people into the small world in the poster. The poster of the Horticultural Festival below is layered, with words and pictures superimposed on each other to create a picture of the life of gardeners.

The Valentine's Day poster below has the same effect. It uses shadows to create a three-dimensional sense. The placement of characters is also very interesting, they are close to each figure, which makes them related to each other. Wonderful. What are the ideas of the posters that make your eyes shine?

Telescope advertisement: Come and see how powerful our telescope is. We can see the moon from the earth, even the national flag on the moon, and even the words on the moon: madeinchina, made in China. Ha ha. The new Batman will be released soon. How advanced is the red and black poster design?

Introduction: The movie "New Batman" that friends are looking forward to has a red and black poster. Friends who have seen this poster say that the design of this poster is really advanced, and the red and black color scheme directly fills the suspense atmosphere. With the silhouette of Batman, the title of the film gives people a dark and bloody feeling, which is very in line with the tone of the film and is a poster with excellent design.

First, the poster has a very advanced design sense

This poster is very advanced in design sense. For example, the following poster is divided into two parts: red and black, Batman's sideways and the floating cloak are connected into one part, and the title of the movie is placed in the upper middle of the poster, which is presented in black on a red background, leaving a lot of blank space for people who see this poster.

Second, the poster design is very meaningful

In the layout design with the characters in the center below, the faces on both sides are before and after wearing uniforms, which not only shows the image of Robert, the main character in the film, but also the overall tone of black, white and gray and the red light from the side face hitting Batman's face, suggesting that Batman will be in danger.

Third, the poster uses very clever elements

In the trailer, the riddle man occupies a very important scene, so some posters also pay great attention to the expression of question mark elements, for example. The following poster shows a man holding a signal stick at sea. The floating smoke connects the important characters in the film in series, forming the shape of a huge question mark. The red light sets off the overall atmosphere of the poster even more strangely, suggesting that Batman will encounter many mysteries on his way to explore the truth, subtly suggesting the development of the plot.

The poster design of the new Batman has feasted many friends' eyes and absorbed a lot of poster expertise. At the same time, I am very much looking forward to the impressive story of the new Batman. Although the image of Batman has been deeply rooted in people's hearts, people's desire for justice has never stopped. I hope that like him, mortal people can become superheroes.