Mother's Day is coming, which is a good time to promote sales. What activities will the hotel catering industry hold? The following is the "Selected Plan of Mother's Day Activities for Hotel Catering" compiled by me for your reference only. Welcome to read this article. Selection of Mother's Day Activities Planning Scheme for Hotel Catering (I)
I. Background of Mother's Day Activities
In order to further enhance the popularity, enhance consumers' brand awareness of "xx Hotel" and drive sales with brands, we are planning a Mother's Day Thanksgiving theme activity with the help of "Mother's Day" to remind consumers to pay attention to "Mother's Day", so that the theme of the activity can go deep into consumers' emotions and trigger their "gratitude for nurturing". And take this activity to improve the brand awareness of xx Hotel.
second, the theme of the event
in may, "gratitude" comes first-mother's day series activities.
III. Activity objectives
1. Meet the psychology of target consumers, meet emotional needs, and improve the named purchase rate of target consumers.
2. Improve the brand awareness of xx Hotel in xx area through Mother's Day activities.
iv. Activity time
May X, 21xx.
v. target customer group
the target group is the successful people aged between 25 and 55 who hold middle and senior positions in private bosses, corporate executives and government agencies. Due to the busy business and the lack of time with parents, most of them have the knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.
VI. Activities
1. Triple gift for mother
◎ Gift 1: The lady who consumed Chinese food that day presented a beauty dessert "iced peach dew".
◎ Gift 2: Ladies who consume Chinese food on that day will be given a bunch of carnations and a coupon with an X discount (operating instructions: the discount coupon will be given when the guest checks out, and cannot be used at that time).
◎ Gift 3: Ladies staying in the hotel on the same day can enjoy X discount for Chinese food consumption (operating instructions: when guests check in, the front desk will give them X discount coupons).
2. Thanksgiving "Mama Cuisine" Health Food Festival
◎ "Thanksgiving" Package: A: xx/ Table B: xx/ Table.
◎ Special recommendation of "Mom's Cuisine" in the zero-point restaurant: the dishes are mainly for health preservation, and the names of the dishes should cater to the theme of Mother's Day, such as "Mother and son are deeply attached" and "kindness is as heavy as a mountain". (dishes and prices to be determined)
VII. Activity process
1. Activity warm-up period
Time: X month, X day-X month, X day.
(1) advertising.
(2) Material preparation for activities.
(3) Activity operation training.
2. Activity execution period
(1) Operating specifications of guest room front desk.
(2) operating specifications of the catering department.
(3) distribution and supervision of gifts.
VIII. Gifts
Carnation: xx bundle =xx yuan.
IX. Atmosphere decoration (simple decoration)
Dining rooms, bars and western restaurants have carnation flowers on their desktops (the cost is about xx yuan). Selected mother's day activities planning schemes for hotel catering (2)
1. Purpose of activities
1. Mother's day promotion schemes to enhance brand awareness.
2. Improve the purchase rate and consumption of target consumer groups in hotels.
3. Through activities, the understanding and communication between hotels and the public will be enhanced, news clues will be created, and external image publicity will be expanded.
II. Activity time
21xx May X -x ..
III. Target groups
The target groups of Mother's Day activities are fashionable white-collar women aged between 25 and 45 and successful people who hold middle and senior positions in government agencies and enterprises. Due to the busy official business or business, they usually spend less time with their families, especially with their parents. The complex of "repaying the kindness of parenting" can trigger their potential consumption possibilities and emotional needs.
IV. Activity theme
1. Advertising theme: Grateful mother, eternal maternal love!
2. Advertising words: There is one of the most beautiful voices in the world, and that is the call of mother.
V. Contents of activities
1. Giving carnation flowers: 1 pieces of red wine for ladies who came to the store for consumption on May X, 21xx. (Rooms will be distributed by the reception desk when the guests register, xxx Food City after the guests are seated, and the taste cafeteria after the guests are seated, with mother's holiday greetings).
2. Weibo lucky draw: going to the store to spend money and take photos, [email? Protected], you will have the opportunity to get a free buffet coupon worth xx yuan.
3. Birthday wishes: Any lady whose birthday is on May X can receive a beautiful gift with her ID card. (hotel coupons, xxx series travel packages with pure natural ingredients)
4. Ladies' nutrition menu: The catering department has launched three nourishing dishes. Ladies who spend money in the buffet can choose any dish for free.
5. Preferential rewards: the original price of the viewing buffet during the event is xx yuan, and the exclusive Mother's Day package is xx yuan. Xx Food City launched the exclusive afternoon tea package for Mother's Day.
VI. Activity promotion
1. Mass sending of short messages: Grateful mother, eternal maternal love! On May X, xx Hotel launched "exclusive special activities for Mother's Day", and ladies on their birthdays will be given exquisite gifts on that day!
2. In-store POPs: one in the lobby, one in front of the restaurant and one in the elevator on the first floor.
3. Online promotion: online promotion will be conducted through the official Weibo and official WeChat, and the pre-heating will begin on May X, and an online lottery will be held for X days from May X. [email? Protected], send a free buffet coupon every day.
4. Mainstream media (xx City News, xx Express): May X, May X, soft-text reports before and after the event.