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Understanding how creative images are used in advertising (I)
This demand has also led to the development of the creative picture industry. However, in China, photographers do not know much about the creative picture industry. This creates a void in the creative picture industry for Chinese photographers. In order to let photographers understand what kind of pictures are suitable to appear in advertisements as creative pictures, we have collected the following cases, and hope that it can help you to shoot creative advertising pictures. Below, let's take a look at what kind of creative pictures are suitable to be used as advertising materials. Two hands holding a cell phone form a heart shape, and the faces of a couple appear in the heart shape. It clearly conveys the message of love, couple and communication to the audience. It's a great creative image for a poster.

At the same time, we should be concerned that this image is made up of at least three stock images, a smiling couple, two hands in the shape of a heart, and a cell phone in the center. And we, as stock photographers, are all about taking creative stock photography like smiling faces and hands, which leads to a lot of sales opportunities. The jumping skateboarding youth, photographed with slow-motion synchronized flash, has a special dynamic quality. Also the green T-shirt and the blue sky in the background give the impression of youth, sunshine, dynamism, and vigor. This photo was used as a poster for Samsung's music phone. Beautiful women and cars with the city streets at night is definitely an everlasting theme. It symbolizes elegance and grace. This photo was used for NOKIA's cell phone advertisement. There are also many creative images that can be produced in the studio. A young man in casual clothes symbolizes youth and vitality. This photo was used for a Sony W550C cell phone advertisement.

As stock photographers, we need to see that a young man in a straddling position, making a gesture of holding something can easily be sold. Three young people enjoying music together, partners, laughter, young people, music, with such elements, naturally easy to be selected. Music cell phone advertisement.

Laughing young people gathered together is always a best-selling image. And it is best to choose a white background, so that we do not have to think too much when shooting, through the post is very easy to change the white background into a variety of scenes and environments.

In the train a pair of encounters with the opposite sex look at each other and smile. With the attributes of travel, love, encounter, and communication, it was a natural fit for a cell phone poster advertisement.

This image can be broken down into what could be a picture of a man and a woman, what could be a picture of a book and pen in the foreground, and what could be a picture of a landscape with a sense of movement in the background, which we can easily see is a post-post.

So if we just take a picture of a pair of men and women looking at each other and smiling, it could very well be purchased for use in a variety of places, and being paired with different elements or in different contexts, it could tell a completely different story.

Computer advertisementThe combination of a work photo and a casual (dancing) photo, with the necessary PS manipulation, makes for a fun looking computer advertisement. (Similar to the above) Children are also good material for print ads. When you see children, the first thing that comes to mind is pleasantness and family, so they are often chosen as well.

Pictures of people working at computers may be used for a variety of purposes. Of course, we have to be careful not to capture any logos so that there are more possibilities when it comes to sales. (Obviously it won't)