Huaihai Street in Suzhou has been quite popular recently, because it was closed for renovation in April this year and officially opened at the end of last month, so there are many tourists going there, and there will be some activities about Huaihai Street in the near future, so you can participate in them.

Where is Huaihai Street in Suzhou

Address: Huaihai Street in Suzhou High-tech Zone

Huaihai Street in Suzhou opened at the end of last month, and the local heat is very high. On the evening of September 27th, after more than five months of upgrading, the brand-new Huaihai Street was officially unveiled, the infrastructure was upgraded in an all-round way, and a cherry blossom park, a small theater in Huaihai and a fashionable outdoor area were added. That night, the fourth season of "Gusu 8: 31 Comfortable Night Accompaniment" opened in Huaihai Street. On-site guests, the general public and tourists * * * cruise the main street and watch the night view of Huaihai Street. Huaihai Street at night is brightly lit and lively. That night, in the performance of Chinese and Japanese youth programs, the opening ceremony of Huaihai Street kicked off.

huaihai street! "Daily Material Street" in Suzhou people's mind

Huaihai Street is located in Shishan Business Innovation Zone, starting from Lingyan Street in the south and reaching Shishan Road in the north, with a total length of about 551 meters. The whole street is mainly made of Japanese materials, and there are 51 or 61 Japanese food shops in different sizes.

is a famous "Japanese street" in Suzhou, where many Suzhou people started their Japanese enlightenment.

Review the development of Huaihai Street:

Huaihai Street actually has a long history. In the early years, electronics, communications and other industries were mostly distributed in Shishan area of High-tech Zone, mainly Japanese and Taiwanese enterprises, and Huaihai Street developed slowly under such an environment.

It started business in October, 1994, and the construction of Huaihai Street and High-tech Zone was basically synchronized

At the end of p>2111, Huaihai Street was rated as a "national famous and characteristic commercial district"

In April, Huaihai Street started its renovation project

At the end of September, after more than five months of renovation and renewal, Huaihai Street finally made a brand-new appearance

Let's put it this way, there is no need to cross the sea. Sashimi, Lamian Noodles, roasted birds and so on ...

Not only that, but for the Japanese living in Suzhou, "Huaihai Street" is a comfort to them when they are far away from home, and a place to stay when they miss home.

At the beginning of April this year, Huaihai Street announced a comprehensive upgrade.

The renovation of Huaihai Street is mainly designed and upgraded from five aspects: smart streets, municipal pipelines and facilities, streets, landscapes, building facades, shop signs and brand image!

cancel the current situation of roadside parking, expand the width of the pedestrian area, improve the commercial atmosphere and user experience of the street, and change from a passing road to a rambling street. At the same time, the existing motor vehicle lanes and traffic remain unchanged.

Combining Japanese characteristics and culture, multi-level and multi-regional landscape public space shaping; With the embedding of cultural nodes, a continuous, humanistic and diverse street landscape is formed.

following the principle of diversity and flexibility, and on the premise of minimizing the impact on the normal operation of shops, we will innovate the existing building facades and provide shops with a flexible business interface with the possibility of independent upgrading.

update old municipal facilities (tap water and electricity), integrate street facilities for intelligent transformation, optimize traffic organization, optimize logistics lines of shops, and make streets orderly.

The transformed Huaihai Street will provide a more diverse, interesting and pure immersive experience of Japanese life aesthetics! !

What's the fun

Street opening activities

As the main venue of the fourth season of "Gusu 8: 31", Huaihai Street not only made a brand-new appearance, but also launched the "11,111 coupons" activity through government guidance, social forces linkage and profit-making by merchants, and ran through the lottery in koi fish, attracting the general public to experience the Japanese style of the block.

It is reported that the activities are all distributed in the form of printed paper coupons, and the face value of each coupon is 51 yuan (one coupon can be used for every 111 yuan, and no less than 11,111 coupons can be distributed.

It is worth mentioning that, in order to stimulate the economic development of Huaihai Street more vigorously, during the period from September 27th to October 5th, customers who spend all of 51 yuan in Huaihai Street merchants can scan the code in the official WeChat public account sub-column "koi fish Lottery" of Huaihai Commercial Street, or upload consumption bills or payment vouchers directly at the cashier of the merchants to participate in the lucky draw. "The bill upload deadline is 11-15, and the lottery date is 11-16. The prizes are generous. The first prize is Huawei 5GP41, 2 sets; The second prize is Huawei smart watches, 3; The third prize is Xiaomi Sports Bluetooth Headphones, 111; The participation prize is mi band, 111. " The relevant person in charge of Shishan Business Innovation Zone introduced.

1. Huanxin Huaihai Street

Suzhou Vanke focuses on urban renewal. In recent years, it has continuously launched the renewal of historical old houses, the renewal of cultural tourism formats in ancient cities, the renewal of existing assets formats, the renewal of old shops, and the renewal of commercial blocks, fermenting beautiful factors and rejuvenating the city.

With the core concept of "turning roads into streets", Suzhou Vanke and Vanke Urban Research Institute have carried out all-round transformation in smart streets, municipal pipelines, equipment and facilities, landscape sketches, building facades, shop signs and other aspects, making Huaihai Street a city street that is suitable for tourism, business, culture and sustainable vitality.

On the 561m-long street, the Japanese landscape team and the local landscape team were invited to work together to plan and design a number of public leisure spaces, such as Sakura Park and Pocket Park. Huaihai Street has also made great efforts to upgrade the diversified business forms of the block, adding multimedia Sino-Japanese cultural exchange exhibitions, Huaihai Street small theater and other rich humanistic and artistic elements.

The gatehouse at the entrance is also a joint project of Japanese design and Chinese design, and the material is imported from Europe. It is a scheme of cultural integration, a hope of tradition and modernity, and a respect for the original memory of Huaihai Street.

The transformation of Huaihai Street is the beginning of urban renewal in high-tech zones. After transformation, Huaihai Street has become a street with more characteristics and quality, which contains the imprint of different times and cultures. Huaihai Street is becoming a new model for urban renewal in Suzhou.

2. Integration of culture and creativity, iteration of new kinetic energy of the city

Suzhou is a famous historical and cultural city, and its tradition and modernity, protection and development are the great tests of the times faced by this charming city which integrates classicism and modernity. Renewal and regeneration are the gifts of the city. The topic of "urban renewal" is a breakthrough in itself and an important topic for future urban development.

As the internationally renowned architect Bei Jianzhong, the son of Mr. I.M. Pei, said, "The future is based on history, and culture is the foundation of development." The sense of history and culture in the old city of Suzhou and the youthful and inclusive dynamic atmosphere in the new district, like twin flowers, tell the beauty of Suzhou, and the ancient and the modern are not separated. They are both symbols of Wu culture in this city.

Vanke's goal in enriching urban life scenes, brand power and the ability to serve the city is to continue to serve the city's development with the operation ability of composite space. Suzhou Vanke has always been exploring and deepening the "urban renewal" project with foresight. Through transformation, the old urban environment in generate has been given more vitality, which provides more reference for urban renewal and development. Whether it's the design of Xiong Wen Travel Apartment integrated into the modern lifestyle or the participation in the renovation of Huaihai Street, which pays equal attention to economy and culture, it is a vivid portrayal of Suzhou Vanke's active practice of "urban and rural construction and life service provider", making urban renewal a virtuous circle of urban self-regulation mechanism, creating the "most comfortable" environment in a more flexible and effective way, rejuvenating Suzhou's urban vitality and creativity, and helping Suzhou to "open up and start again".

3. The secret of commercial street transformation

With the increasing proportion of catering in commercial space, the "night economy" has helped business and the popularity of this spatial form of commercial street has increased. There are more and more cases of commercial street transformation in shanghai new world and Huaihai Street in Suzhou. Behind these projects, in addition to the updating of contents and scenes, there are several major features:

1. Digging deep into the essence and transforming with reservations

The continuation of cultural symbols and spiritual core is the most powerful weapon to stimulate emerging consumers. Rapid iterative technology has brought the fastest-changing consumer market in history to business.

on the one hand, operators need to update in time to adapt to the new market; On the other hand, it is necessary to extract the spiritual core of the project and attract the most elusive next-generation consumers with the most traditional cultural symbols. Vivid images and touching stories can deeply impress consumers, make the overall image and values of the brand reach the public silently and spread in a wider geographical scope.

Huaihai Road retains its own Japanese style and brand structure mainly made of Japanese materials, and strengthens this overall image, combining with the commercial characteristics of "night economy", forming a unique difference.

2. Diversified format upgrade of the block

The opening of Huaihai Street has become one of the platforms for cultural exchanges between China and Japan. The exchange exhibition held here is divided into four parts: "echo, * * * singing, communication and intersection". Through AR real-time rendering technology, the guests on the scene are exposed to Suzhou gardens and Japan's dry mountains and rivers, and experience the cultural * * * singing; It also shows the real and vivid image of residents in Huaihai Street and the feelings of people with different cultural backgrounds in Huaihai Street.

There is also a mechanical Zhu _ in the block. Zhu _ was regarded as an auspicious sacred bird by Japan. In the 1981s, Zhu _ was almost completely extinct. Through the cooperation between China and Japan, the number of Zhu _ was restored to about 2,111. Located on the metal arc bridge, this mechanical art installation symbolizes the friendship between China and Japan.

Huaihai Street, which is newly unveiled, strives to upgrade the diversified format of the block, adding rich humanistic and artistic elements such as Huaihai Theater and Japanese modern art sculpture; At the same time, Huaihai Street has been exploring cultural and creative industries. At present, it has launched brand books, image spokesperson "osmanthus sauce" and peripheral products. In the future, Huaihai Street will continue the brand vitality of Huaihai Street in the form of seasonal limited elements and cultural brand cooperation joint activities.

3. Respect street culture and create traffic with feelings

Every street has its own personality and respects street culture. It is the concept that Vanke has always been involved in the transformation of Huaihai Street, which is vividly reflected in the transformation of the street building facade.

most projects that become popular after renovation will create corresponding topics throughout the whole process of project renovation, from before to during renovation, and then to the restart of business. Transformation is the restart of the project itself, and it is also an opportunity to connect with consumers emotionally. Because the stock project is not only an old property, but also an emotional memory of a generation of consumers.

Memories are the material for creating topics. Emotional storage before transformation, ritual restart after transformation and emotional strengthening in daily operation are all powerful tools for maintaining core customers. Ritual activities and scenes can awaken consumers' memories of past experiences related to the project and strengthen their emotional links and attention to the project.

It is not only the mission and responsibility of Vanke to take the initiative to carry the banner, but also the glory and dream of Vanke. Regarding the future development of China city, I believe Huaihai Street, which will be re-started, will be a good reference answer.