what are the composition methods for poster design?
① surround picture. Rotate and diverge around a center. Or a composition form in which patterns are arranged in a circumferential manner. It's called a wrap-around picture.
② centrosymmetric picture. A symmetrical picture with a central vertical axis or a horizontal axis or a central point is called a central symmetrical picture.
③ diagonal balanced picture. Have a strong sense of movement. A picture in which the main images are distributed diagonally is called a diagonal balanced picture.
④ scatter balanced picture. The theme image is scattered in size. Or distributed on the screen according to C-shape, S-shape, etc. And form a certain space perspective feeling picture. It's called a scatter balanced picture.
⑤ plane repetitive picture. There is almost no distinction between the size of the theme image. Evenly dispersed or neatly arranged. A picture that produces a repetitive effect is called a plane repetitive picture.
⑥ Contrast the symmetrical picture. The picture is similar to symmetry, but it also presents a strewn at random contrast relationship (that is, contrast difference), so it forms a sharp contrast picture, which is called contrast symmetry picture.
⑦ balanced picture. The main image is in one corner of the picture and the secondary image is in the corresponding other corner, which is called a balanced picture.
⑧ central relaxed picture. The center of the picture is relaxed, leaving a lot of blanks, and the image is scattered outside the center, which makes people daydream. This composition is called the center-relaxed picture. What are the composition methods of posters?
Before the poster is printed, it is usually necessary to simply determine the composition of the whole layout, which is also convenient for the later design and printing, and is also conducive to the aesthetics and practicality of the poster. Here are some common composition modes, let's take a look.
1, stable composition. The theme and logo of the picture are in the middle and upper part of the picture, and the lower part is the auxiliary explanation copy. The logo, theme and auxiliary explanation copy have their own regional divisions.
2. Elliptical composition. The theme, logo, and auxiliary instructions form a relatively complete oval, and the text and graphics are more inward concentrated, which makes the composition picture more complete.
3. Rectangular composition. Refers to the theme, logo, and auxiliary instructions that form a relatively complete rectangle, and the text and graphics are more introverted and concentrated, which makes the composition picture complete and neat.
4, semicircle composition. Refers to the semi-circular composition of the auxiliary explanation copy in a semi-circular pattern area opposite to the theme and logo.
5, logo, copy, left and right fractal composition. This means that signs and copywriting are separated and clearly distinguished.
6, oblique shape. A powerful dynamic composition. Theme, logo, auxiliary explanation copy are drawn obliquely according to the region, and the composition is aligned with the outside.
7, triangle composition. Triangular composition refers to the outward alignment composition of a relatively complete triangle composed of theme, logo and auxiliary explanation copy.
8. Axis shape. There are two types, the central axis shape and the asymmetrical axis shape.
(1) axis shape. A central axis is set in the center of the picture, and the theme, logo and auxiliary explanation of the poster are arranged in the center based on the central axis.
(2) asymmetrical line shape. The theme, logo and auxiliary explanation of the poster are all arranged on one side of an actual or photo vertical line. It is customary to arrange the theme, logo and auxiliary instructions on the right side of the axis, all of which are aligned to the left, or vice versa.
9. Alignment and composition. What is the concept of counterpoint? Generally speaking, there is a certain positive relationship between two figures in the same space. Is to strengthen the connection between different graphics of the picture, so as to make them unified. The use of counterpoint can make the picture more active and enhance the sense of form. Counterpoint Distraction Line counterpoint, sideline counterpoint and number counterpoint, among which sideline counterpoint is divided into unilateral counterpoint, bilateral counterpoint and staggered counterpoint; Number alignment is divided into single-sided number alignment and double-sided number alignment.
(1) sideline alignment. In the same composition, the single-sided or double-sided lines of the elements are aligned. Unilateral counterpoint. The same side or different sides of the elements are paired in 25 strokes to teach you to design awesome posters
Poster design is full of countless possibilities, and it is not necessary to stick to the rules, but to be bold and creative. Posters also have a variety of types, either the headline of the concert or the text with a large amount of information. No matter what type, the key is to find a balance between title, text, pictures and logo. Now, let's share 25 tips with friends who love poster design to help students make wonderful posters.
11 The magic of color-transmitting energy, expressing emotions and catching people's eyes. In design, color has unlimited possibilities. It can transmit energy, express emotions and attract attention. According to the different themes of the poster, bold, soft or romantic colors can be selected respectively. In a word, color can play a vital role.
in the example below, the poster of Savannah Music Festival uses soft spring colors, so that everyone can feel that this is an outdoor music festival, and the music to be enjoyed is soft and wonderful, not heavy rock.
another way is to use solid color blocks, just to ensure the harmony of various color combinations. This way can make the background very eye-catching, and the following example is a good illustration of this.
You can also control the number of colors, and see how the activity poster below uses only red and black colors to create an eye-catching effect with strong contrast.
12 try different fonts. sometimes, just using fonts can make the activity poster convey rich information. Use sans serif bold to express seriousness, serif italic to convey elegance, or choose playful handwriting to create fun. When choosing a font, choose at least two-one for the title and the other for the text. Let's use fonts to create visual impact. Take a look at the following two beautiful activity posters, which are inspired by the activity theme "food" ~ This example is a good illustration of how to successfully convey the core content of the activity to the public by using experimental composition.
if you want to try a similar font form, make sure that the auxiliary font is simple.
Below is a poster of an annual font design festival, which also skillfully combines the theme of the event with fonts.
13 Grading visual level
Posters should be conducive to fast reading and play an eye-catching role, so it is particularly important to grade information. If there is only a small amount of text in the poster, use a thick font as much as possible, and combine simple graphics or photos. Please refer to the ColumbusCreative poster below. If the poster contains a lot of text, then focus on the text, and consider placing headlines and treating a lot of text as a whole text block.
14 Using negative space to form a clever composition
It's really amazing that one picture hides another picture. When you finally see the hidden image, you will feel refreshed. Melbourne Restaurant Association posters skillfully use the negative space in the fork to combine the wine glasses. Another way to use negative space is to focus the visual center on a small object and leave visual breathing space around it. Put the text in a negative space to attract attention, but don't fill it up.
15 delete redundant elements, less is more
sometimes, less is more. This method can attract the audience's attention, and the communication effect achieved by a simple word or a dramatic picture far exceeds that of a large text and a complex image. Don't add extra graphics or text for the sake of adding.
We can notice the similarities between these two posters. They both focus on the audience's sight with only one leading word, and create a simple font sense with plain colors.
the elegance of minimalism is still very effective in practical application.
16 lock the focus
The combination of clear or fuzzy pictures can enhance the power presented by words. If you cut the picture to the core, you can create a dramatic effect and attract attention. The poster of Chaillot National Theatre below uses partial lip-shaped pictures instead of full-face pictures to create passion and tease. Have you noticed that the lip shape also outlines the heart shape?
17 graphics create visual highlights
Various shapes are connected with each other, and then new shapes are formed, which can create a visual clue for the audience. We can use various graphics to place words, or create interesting compositions, or guide specific visual directions. In a word, shapes are very diverse and practical in poster design.
18 possibilities of composition
when all the information, pictures or graphics are ready, it is time to consider how to completely break them up and reassemble them for easy reading. The process of information recombination is like walking a maze. You decide how the audience should read this poster and how to get the information it expresses. Think more about the interaction between graphics and words.
The poster below is designed by Calamargraphic for Malaga Festival. The text message is placed on the upper right side of the poster, and then the colorful characters are used to go to the text message together.
19 Draw the depth of the picture layer by layer. Put the graphics, colors and words at different levels to create depth, and use a small drawing board to lead people into the small world in the poster. The poster of the Horticultural Festival below is layered, with words and pictures superimposed on each other to create a picture of the life of gardeners.
The Valentine's Day poster below has the same effect. It uses shadows to create a three-dimensional sense. The placement of characters is also very interesting, they are close to each figure, which makes them related to each other. Wonderful.