Generally speaking, the purpose of people's catering consumption is very clear, with less randomness and impulsiveness. The origin function of catering consumption motivation urges people to produce catering consumption behavior, and the choice function urges people to find consumption places.

When customers choose a dining place, they will generally realize their dining consumption through various personal comparisons and psychological feelings.

Step 2 be direct

When eating in a restaurant, consumers must be present in person, and they can't ask others to buy it like other commodities. Catering products are composed of tangible goods and intangible services, and the consumption process of catering products by customers is carried out at the same time as the production process of catering products. Only by constantly improving the service quality can catering enterprises satisfy customers.

3, comprehensive

People's requirements for catering products are no longer limited to satisfying hunger, but have new demands for dishes and drinks, paying more attention to spiritual needs and satisfaction.

With the progress of society, the comprehensiveness of catering consumption is becoming more and more obvious. Catering enterprises should provide customers with comprehensive catering products to meet the needs of diversified consumption in modern society.

Step 4 Repeatability

Catering demand is the basic demand of human survival. Catering consumption is repetitive and contemporaneous. Catering enterprises should make full use of consumers' motives to strengthen their functions, and strive to leave a good impression and satisfactory psychological feelings on customers, so that consumers can appear regularly and repeatedly.