change thinking: change from the current product thinking to the user thinking. Simply put, you have to rely on the catering you are cooking to gather users. (Note: users, not customers)

Users are like fish ponds. If there are more fish in a fish pond, your profits will certainly be more, and it will be long-term.

Practical steps:

1. Build a fish pond: By cooperating with various online channels: Meituan, Word of Mouth, etc., add your own personal micro-signals to each takeaway product, and precipitate users into micro-signals (it is recommended to use micro-signals instead of public platforms. Personal micro-signals are more interactive. One micro-signal can add 5,111 friends, and if there are 21,111 fans, you only need 4 micro-signals. There are really 21 thousand fans, which is quite a lot. Customers who come directly to the store also add WeChat through some small means of promotion.

2. Provide value, keep in touch, and increase trust: post some food-related life knowledge or the practice of a certain food through WeChat friends circle. In short, it is to keep in touch with users by various methods. Pay attention to the frequency, don't harass, it must be to provide valuable information.

3. Fission: Organize some activities to share drainage, and share them with friends to send food or snacks, so that customers' friends can add your WeChat.

4. Liquidation: Specially organize some exclusive activities for these users to make users feel valued and increase the repeat purchase rate.

the method lies in execution. I hope it will help you!