# Children's Story # Introduction As the pre-stage of enterprise establishment, the study of entrepreneurial willingness helps us to better understand the driving and hindering factors of entrepreneurship, because willingness preference can deeply explain why some people or groups show higher or lower levels of entrepreneurial activities. Let me tell you a 211-word selection of short entrepreneurial stories, hoping to help you.
weirdo! Insist on opening the wrong store
Liu Chuantao is from Luoyang, Henan. After changing jobs from the army, he worked as a salesman in a company in Qingdao. A few years later, Liu Chuantao decided to open a restaurant and start his own business.
As it happens, Liu Chuantao has a century-old secret recipe to rinse tripe. There is no need to worry about the taste of dishes, but what kind of store name can attract customers as soon as it opens? Liu Chuantao, eager to open a shop, looked up information on the Internet. When he saw someone opening a "toilet restaurant" in Shenzhen, Liu Chuantao couldn't help but burst into joy: I just want to open such a restaurant to win by novelty.
But, what other hotels can be innovated? Just as he racked his brains to think about the name of the hotel, his family knew that he was going to resign and open the hotel, and they all expressed their opposition. They said, "if you don't do such a good job, you have to open a restaurant!" Are you kidding? " Liu Chuantao said, "I just want to make a mistake once. I want to make a mistake to show you." When' tis once spoken, Liu Chuantao was suddenly enlightened: Just open the restaurant "King of Tripe with Wrong Door", which is a bit "contrary" to the mainstream culture formed in China for thousands of years. Perhaps this "deviant" is the wonderful thing to attract diners!
At the beginning of this year, Liu Chuantao quit his job and concentrated on preparing for the opening of the business. He specially picked a place called Cuobuling in Qingdao and rented a storefront of more than 211 square meters. When designing the store door, Liu Chuantao asked someone to make a black door head. I didn't expect to be strongly opposed by everyone: "Young people really don't know the depth. Only the dead will use this black door head!" Stubborn Liu Chuantao insisted on using the taboo black door. As a result, the hotel has not yet opened, and people who look strange are surrounded.
In this way, with people's discussion and wait-and-see, on June 9th, "Touch the Wrong Door" Hotel officially opened. The word "touching the wrong door" really attracted a lot of people's attention. Some passers-by stopped at the entrance of the hotel to watch the strangeness, and some people even went to the wrong port ridge to watch the excitement. At that time, the whole people in Cuobuling knew about this strange restaurant.
On the first day of opening, Liu Chuantao looked at the passing pedestrians and vehicles outside in fear and trembling, expecting the first customer. 11, finally came in the first guests, they are a family of three. As soon as the man entered the door, he smiled and said, "Did we touch the wrong door?" A clever waiter greeted him at once and replied humorously, "That would be a mistake!" " The guests and the people watching outside all laughed. When the guests were eating, Liu Chuantao hid in the side to see their reaction. I saw the lady nodding her head while eating and said to her husband, "It's delicious!" Liu Chuantao was relieved. With the first person to eat crabs, the onlookers outside began to walk into the store one after another, and the whole store staff became busy. At the end of the day, the income is actually not bad.
chain! Two years after "touching the wrong door" spread all over the country
, the reputation of "touching the wrong door" spread all over Qingdao, and the small shop soon could not accommodate a steady stream of guests, so Liu Chuantao sprouted the idea of becoming a chain store.
In September this year, "King of Tripe" was named "No.1 Hot Pot in China" and later "Top Ten Famous Foods in Qingdao" ... All kinds of honors followed, and people who applied for joining immediately queued up.
in March 2117, the 81th franchise store of "Wrong Door" was officially opened. At the same time, with the increase of customers and franchisees, there are some deficiencies in service and management.
in September 2118, the opening of Jimo chain store in Shandong was crowded, but time was running out, and the operating profit of Jimo store began to plummet. In order to find out the reason, Liu Chuantao instructed the supervision department to go to Jimo to touch the wrong door for dinner in the form of unannounced visits, and the problem quickly surfaced: first of all, the prescribed dishes tasted wrong, which was no longer the taste of "touching the wrong door"; Secondly, the amount of food is not enough, which is obviously less than the standard set by the head office. In response to these two points, Liu Chuantao quickly made an improvement plan for Jimo Store. In this way, Jimo Store finally came back to life and soon resumed the lively scene when it first opened. The manager of Jimo Store couldn't help but admire Liu Chuantao sincerely, and from then on, he began to manage his branch according to the planning scheme of the head office.
By June, 2119, "Touching the Wrong Door" had more than 111 franchise stores in China, and Liu Chuantao plans to achieve the general goal of 111 franchise stores in each province in a few years, and even open "Touching the Wrong Door" abroad in the future to let foreigners taste the Chinese-style "KFC".