1 death by overwork

The traditional Chinese virtue of diligence and pragmatism in China, most of the restaurant bosses embodied in a particularly obvious, every day, up early and late, inside and outside the store is the size of the things to do personally, do not give the staff to authorize the business does not allow employees to expand their own also dare not leave the company.

What's more, every night to sleep and dream is how to run the business well, this spirit is really admirable.

In the start-up phase of the restaurant, especially in the third and fourth tier cities in the Mainland where there are mostly "husband and wife teams", this approach can be very effective at the beginning. But the problem is also here, everything is the boss to do, the ability of the poor staff can not be improved, the ability of the staff do not feel that there is no play platform is not willing to stay, not to mention the quality of their own business to improve and build the team.

A few years down the line, the money earned a little, but the restaurant's ability to operate has not been much improved.

With the intensification of competition, the advantage of this diligence will appear weaker and weaker, more often to rely on the strength of the team to compete, otherwise the final result is that the restaurant owner himself is exhausted, more than before, but many things can not be landed, dry and anxious, and often end up doing it themselves.

2 "sheep" dead

Every restaurant owner wants to earn money, want to earn money easily and happily, so see the restaurant normal operation, many restaurant owners have become a "hands off".

But the boss is not what the boss can be, if you can really do this, that is when the boss to a certain realm. For example, the chairman of the board of directors of Haidilao Zhang Yong, will be the domestic affairs to Yang Xiaoli general manager, their own year-round in foreign countries.

But the fact is that a lot of bosses are "hands off", the last restaurant business but did not do, the boss is not natural.

When the "hands off the boss" is the premise of the boss to grasp the general direction, there is a team of combatants, professional managers, there is a perfect business management system, there is a reasonable and effective mechanism for the distribution of benefits, or else it becomes a "sheep-like" management.

The boss is not able to keep abreast of the market, the company, the real situation of the staff, the business is not good only know to listen to employees complaining about the market is not good, the product is not good, the price is too high, and can not find the real reason, timely adjustments.

3 euthanasia

When many three or four levels of the catering market is still in the primary stage of competition, many catering bosses to open a small store, with their own hard work and some of the characteristics of the operation of the sound, and then cultivate a great front office manager, the days of a very comfortable, and then a small fortune, stay put, there is no awareness of the crisis, did not take advantage of their own first-mover advantage over the competitors, so that one step ahead, step ahead of the competition. Thus, one step ahead, step by step.

Waiting until a strong competitor enters the time, the market competition has begun to white-hot, then it is too late, a waste of a great market opportunity.

4 group purchasing death

Group purchasing is to enhance the flow of a sharp weapon, which catering enterprises are inseparable. But at the same time, group purchasing is also a stimulant, it can only play a momentary role in pulling up the flow of water, long-term use will produce side effects, the body's original function caused great damage.

In the current competitive environment of the catering market, "not to do group purchasing is to wait for death", but more importantly, "light to do group purchasing is to look for death", more and more catering enterprises find themselves with "group purchasing dependency syndrome ":

Not engaged in group purchasing no single take, engaged in group purchasing no profit, and catering more and more "to be group purchasing",

Market competition incentives for short-term rise in water, catering was forced to non-stop group purchasing, and the strength of a larger than once, more and more frequent, the final result is that the flow seems to increase. The result is that the flow of water seems to increase, fell in the pocket of the money has become less.

5 was set to die

Today, "small and beautiful" has become the trend, super food and beverage is more and more people's attention, a lot of super in the investment promotion, rhetoric, a variety of preferential store policy came to the surface, from the rent and other aspects of concessions to the catering business, catering enterprises feel like picking up a big bargain.

But, the customer flow of the super is not open on the full, there needs to be a period of time "to raise" time, may be a year or two years later, there is a steady flow of customers.

And the super and catering business contracts are generally one year or two years a sign, when the customer flow has just stabilized, catering companies just to see the return of the money when the super began to increase the rent, devouring just gained a thin profit.

Then, the catering business is not to leave or stay or not, go, heavy decoration of the house has not returned to the capital; stay, high rent and can not afford, so they have to be self-sustaining. A lot of small and beautiful catering is typical of the high rent to the set of death.

6 "nepotism" death

Many catering bosses are husband and wife store started, in the operation of their own family relatives are more or less used. With relatives is not wrong, but should be "only talent is lifted", the ability of their own family relatives, do not "overbearing", or suffer the loss of only their own.

For example, in a big city in North China, the owner of the restaurant, the operation of the full powers to their brother-in-law to operate. This brother-in-law is a unsupportable ah Dou - typical of the eyes of the high and low, to see what people are not good eyes.

His ability to manage the front office is very average, and he doesn't listen to the experienced front office manager, resulting in a massive loss of service staff, and finally only a bare-knuckle commander left.

7 Diversification death

Food and beverage enterprises in general, business is good, after making money, there is the urge to diversify, began to sell tea on behalf of the opening of the water bar, began to take-away business, the eggs scattered in different baskets. This seems to reduce the risk, but in fact increased the risk.

Multi-industry business is the brunt of dispersal of the staff's energy, because everyone's energy is very limited, especially most of China's food and beverage business management ability in general, once the energy is dispersed, often lose sight of the other.

Secondly, the dispersion of the limited resources of the enterprise, so that the enterprise can not focus on a field, the front stretched too long, the results of each business is not good, resulting in directionality, targeting is not strong, and kind of pass kind of loose.

8 partnership improper death

Because of the capital real problem and networking problems, some of the food and beverage will choose to partner.

The choice of partners is very critical, such as the choice of improper, there will be endless consequences. When the partnership business is just starting out or not good, there will not be much conflict between the partners.

Often, when the business becomes bigger and better, the probability of conflicts and clashes will be very high. The relationship between partners and husband and wife relationship is somewhat similar, most of the time can only "*** bitter" can not "with sweet".

The institutional arrangement of the interests of partners is very critical. Especially for the small shareholders who have the right to run the business, the major shareholders should give their interests in the system arrangements.

For example, with the expansion of the restaurant business, it is necessary to appropriately enhance the voice of minority shareholders, recognizing the ability of minority shareholders to operate and performance, in order to effectively prevent the minority shareholders due to the inversion of their own contribution and the proportion of business results between the mentality of the imbalance, and to do in order to maximize their own interests to the detriment of the interests of the partners of the thing.

9 rich woman side business death

China's restaurant group there is a vast number of female groups, most of them rely on their own to fight the world, but a small part of them is the husband is relatively rich, have the strength to look at their own rich wife did not have anything to do, thought the catering business is good to do as long as the door opens to customers come in to consume, spend money on her to dish out the store to run the restaurant.

This kind of rich women do catering success is very little, almost all inevitably shut down.

Reason one is because these rich women have a husband this retreat, can not go all out, just as a side business to do, the loss of a big deal to go home to do full-time wife, the struggle is obviously not enough, it is easy to encounter difficulties can not top give up; reason two is because the husband, although there are business ideas and ideas, but due to the operation of a larger business, there is no time and energy to take care of the rich wife of this side business.

10

Business ideas aging death

Part of the restaurant owner's business ideas are more aging, hold on to the old, do not accept new things, can not keep pace with the times, resulting in the restaurant business more and more shrinking, and finally just rely on a few old customers to make ends meet, and finally had to give up.

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